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Linkedin Masterclass, Webinar and Meetup
Official Techweek NZ Event
May 23rd, 2024
6pm to 7:30pm NZT
St Peters Church, The Garden Room
211 Willis Street, Wellington, New Zealand, 6011
Maitland Waters
Digital Director
@maitlandwaters
Web: http://www.symbioagency.com | e: +maitland@symbioagency.com
©2012 Symbio Agency. - All rights reserved
Web: http://www.symbioagency.com | e:maitland@symbioagency.com
LinkedIn @ Techweek NZ 2024
©2012 Symbio Agency. - All rights reserved
Web: http://www.symbioagency.com | e:maitland@symbioagency.com
Techweek NZ
LinkedIn
Masterclass
May 23rd, 2024
St Peters Church
The Garden Room,
Wellington,
New Zealand
Google Meet Link:
View details and
RSVP
https://calendar.a
pp.google/h34Jub
18s6Ri31NS7
Welcome
©2012 Symbio Agency. - All rights reserved
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Donations and Koha
If you received value from
this presentation please
show your gratitude by
sending contributions to:
bc1qlmvx9zkk9v358j8fjclylqj
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©2012 Symbio Agency. - All rights reserved
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Be Like Water
Bruce Lee - “Be like water”
https://youtu.be/APx2yFA0-
B4?si=xIYYS4H81pWn3QcV
©2012 Symbio Agency. - All rights reserved
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Overview
● Welcome. Introductions and Background
○ Symbio Agency
○ The Digital Landscape
● Introduction to LinkedIn
○ History of LinkedIn
○ Key Components of a Strong Profile
○ Thought Leadership
○ LinkedIn Premium
● Optimizing Your Profile
○ Profile Optimization Techniques
○ Get Verified
○ LinkedIn Jobs
● Networking on LinkedIn
○ Building a Professional Network
○ Thought Leadership
○ SlideShare by LinkedIn
○ Times to Post on LinkedIn
○ Hashtags on LinkedIn
○ Events on LinkedIn
○ Company Pages
○ Use Case Media Contacts
○ Tips and Tricks
● Next Steps & Resources
○ Additional Resources
©2012 Symbio Agency. - All rights reserved
Web: http://www.symbioagency.com | e:maitland@symbioagency.com
SYMBIO AGENCY
EXPERIENCE
©2012 Symbio Agency. - All rights reserved
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©2012 Symbio Agency. - All rights reserved
Web: http://www.symbioagency.com | e:maitland@symbioagency.com
London Digital Strategy 2011
Social Media @ Soho House
London 2011
▪ Facebook Megan Mark's
(Like button product
manager)
▪ LinkedIn
▪ 77 Agency
▪ Symbio Agency
▪ Charity Focus
©2012 Symbio Agency. - All rights reserved
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New York City
©2012 Symbio Agency. - All rights reserved
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THE DIGITAL LANDSCAPE
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Attendees and Participants
New Zealand
New York
Brooklyn
Auckland
Sydney
Arkansas. USA
Atlanta, GA
Sao Paulo Brazil
Los Angeles
London
Kenya
Chicago
Mumbai India
Barcelona
Netherlands
Dubai
Meta
Google
Facebook
TVNZ
Advertising Agencies
Paypal
Apple
MediaWorks
TV Three
Stuff
Warner Bros
Sony
Accenture
Toyota
©2012 Symbio Agency. - All rights reserved
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LinkedIn vs. Social Networks
Not just another social network
Far more valuable
Icons all have the same size and
weight but some are more
valuable than others.
©2012 Symbio Agency. - All rights reserved
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Microsoft and LinkedIn 2024 Study
However, new data from LinkedIn
and Microsoft shows that they might
have been overly optimistic. The two
tech giants surveyed 31,000
individuals across 31 countries and
found that the percentage of people
(46%) who want to quit their jobs in
the year ahead is actually higher
than in 2021 (40%).
Adding to the alarm, American
employers are in for a rough ride:
Around 85% of professionals in the
U.S. are eyeing up a new job this
year. Meanwhile, LinkedIn has
already witnessed a 14% surge in
job applications per role since the
fall.
©2012 Symbio Agency. - All rights reserved
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ABOUT LINKEDIN /
HISTORY
©2012 Symbio Agency. - All rights reserved
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About LinkedIn
Founded in 2003
The world's largest professional
network with more than
1 billion members in more than
200 countries and territories
worldwide.
including executives from every
Fortune 500 company
The company has a diversified
business model with revenue
coming from Talent Solutions,
Marketing Solutions, Sales
Solutions and Premium
Subscriptions products.
Headquartered in Silicon Valley,
LinkedIn has offices across the
globe.
©2012 Symbio Agency. - All rights reserved
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About LinkedIn
Founded in May 2003
Vision:
Create economic opportunity for every member
of the global workforce
Mission:
Connect the world’s professionals to make them
more productive and successful
▪ Acquired by Microsoft December 2016 for
26.2 billion
▪ 1 Billion users in 200 countries. 310 million
monthly active users
▪ 2 Million companies represented
▪ Nearly half of LinkedIn users make more
than $75,000 per year
▪ 17 million opinion leaders, 9 million creators
▪ 2022 LinkedIn earned 13.8 billion in
revenue
▪ Personal branding
▪ Job seeking
▪ Top Companies
▪ Advertising and paid research
©2012 Symbio Agency. - All rights reserved
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KEY FEATURES ON LINKEDIN
©2012 Symbio Agency. - All rights reserved
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Key Features of LinkedIn
▪ Professional Networking:
Connect with industry peers, mentors, and
potential employers.
▪ Profile Optimization:
Showcase your skills, experience, and
achievements to stand out.
▪ Content Sharing:
Share articles, insights, and updates to
engage your network.
▪ Job Search:
Explore job openings, apply directly, and
receive personalized job recommendations.
▪ Learning & Development:
Access courses, webinars, and resources to
enhance your skills.
▪ Company Pages:
Follow companies, stay updated on industry
news, and explore career opportunities.
▪ Groups & Communities:
Join discussions, share knowledge, and
network with like-minded professionals.
©2012 Symbio Agency. - All rights reserved
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Common Goals of LinkedIn
Attract Buisiness clients
Hire people
Get a better job
Stay connected and
communicate
Expand your network
Education and learning
Publish and share thought
leadership
Tell your story in 60 seconds or
less
What do you do?
WHat problem do you solve?
How are you different?
What is the call to Action?
Participate in Groups
Attend events and consider
hosting your own event
Blogs and Articles a a good way
to position yourself as a thought
leader
Follow companies
Build a company page
©2012 Symbio Agency. - All rights reserved
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BENEFITS OF LINKEDIN
PREMIUM
©2012 Symbio Agency. - All rights reserved
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Benefits of LinkedIn Premium
▪ Increased Visibility:
Stand out to recruiters and hiring managers
with a Premium badge on your profile.
▪ InMail Messages:
Send direct messages to anyone on
LinkedIn, even if you're not connected.
▪ Advanced Insights:
Access insights on who's viewed your
profile and how you compare to other
applicants.
▪ Job Applicant Insights:
See how you compare to other
applicantsand get insights to improve your
chances.
▪ Learning Courses:
Get access to LinkedIn Learning courses to
enhance your skills and stay competitive.
▪ Salary Insights:
Access salary insights to negotiate better
compensation packages.
▪ Job Search Features:
Unlock advanced search filters and see
salary insights to find the right job faster.
©2012 Symbio Agency. - All rights reserved
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MAXIMISE YOUR LINKEDIN
PROFILE
©2012 Symbio Agency. - All rights reserved
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Building a Solid Profile
▪ Don’t use CAPS
▪ Check your spelling
▪ Use a work email
▪ Use your correct title
▪ Use a professional
profile picture
▪ Personalize your public
address
▪ Persoalze your
connection requests
▪ Don’t invite people you
haven’t met or don’t
know
▪ Leverage AI tools
▪ Showcase work and
portfolio examples
©2012 Symbio Agency. - All rights reserved
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Building a Solid Profile
©2012 Symbio Agency. - All rights reserved
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Maximize Your LinkedIn Profile
Request Recommendations:
Reach out to colleagues,
mentors, or clients and ask them
to write recommendations for
you. Genuine testimonials can
add credibility to your profile.
Engage with Content: Like,
comment on, and share relevant
content in your feed to
demonstrate your knowledge
and engage with your network.
This activity can also increase
your visibility on the platform.
©2012 Symbio Agency. - All rights reserved
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Maximize Your LinkedIn Profile
Join and Participate in
Groups: Join LinkedIn groups
related to your industry,
interests, or career goals.
Participate in discussions, share
insights, and connect with like-
minded professionals.
Regularly Update Your
Profile: Keep your profile up to
date with your latest
achievements, skills, and
experiences. Regular updates
show that you're active and
engaged on the platform.
©2012 Symbio Agency. - All rights reserved
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Maximize Your LinkedIn Profile
Highlight Your Skills: List your
relevant skills and endorsements
to showcase your areas of
expertise. Make sure to add
keywords that recruiters and
hiring managers might search
for. Endorse Colleagues and
Contacts
Request Recommendations:
Reach out to colleagues,
mentors, or clients and ask them
to write recommendations for
you. Genuine testimonials can
add credibility to your profile.
©2012 Symbio Agency. - All rights reserved
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Maximize your LinkedIn Profile
Complete Your Profile: Fill out
all sections of your profile,
including your headline,
summary, experience, education,
skills, and recommendations. A
complete profile gives visitors a
comprehensive view of your
professional background and
expertise.
Use a Professional Photo:
Choose a high-quality,
professional-looking photo for
your profile picture. Dress
appropriately and maintain a
friendly, approachable
demeanor.
©2012 Symbio Agency. - All rights reserved
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Maximize your LinkedIn Profile
Craft an Engaging Headline:
Your headline is one of the first
things people see on your
profile. Use it to highlight your
key skills, specialties, or value
proposition in a concise and
compelling way.
Write a Compelling Summary:
Use your summary section to tell
your story, highlight your unique
strengths and experiences, and
articulate your career goals and
aspirations. Make it engaging
and easy to read.
©2012 Symbio Agency. - All rights reserved
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Maximize Your LinkedIn Profile
https://www.linkedin.com/in/mai
tlandwaters
https://www.linkedin.com/comp
any/symbio-agency-ltd/
Customize Your URL:
Personalize your LinkedIn profile
URL to make it easier to share
and more professional-looking.
You can edit your URL in your
profile settings.
Optimize Your Experience
Section: Describe your past
roles and accomplishments using
action-oriented language and
quantifiable results whenever
possible. Use bullet points for
clarity and readability.
©2012 Symbio Agency. - All rights reserved
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THOUGHT LEADERSHIP ON
LINKEDIN
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Thought Leadership / Access
Connect with almost anyone
directly
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Thought Leadership / Access
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Thought Leadership Starbucks
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SLIDESHARE BY LINKEDIN
©2012 Symbio Agency. - All rights reserved
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Slideshare on LinkedIn
Slideshare by
Microsoft
Integrated with
PowerPoint
Platform for Tought
Leadership
Acquired by LinkedIn
©2012 Symbio Agency. - All rights reserved
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SlideShare by LinkedIn
SlideShare is a platform owned
by LinkedIn that allows users to
share presentations, documents,
and infographics with a global
audience. Its key features
include:
Content Sharing: Users can
upload and share presentations,
documents, PDFs, videos, and
infographics on SlideShare,
making it easy to showcase their
expertise, knowledge, and
thought leadership.
Discoverability: SlideShare has
a large and diverse user base,
allowing content creators to
reach a wide audience. Users can
discover content through search,
categories, tags, and
recommendations.
©2012 Symbio Agency. - All rights reserved
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Slideshare on LinkedIn
Embedding: SlideShare allows
users to embed presentations
and documents on websites,
blogs, and social media
platforms, making it easy to
share content across different
channels and increase visibility.
Analytics: SlideShare provides
analytics and insights into the
performance of uploaded
content, including views,
downloads, likes, shares, and
demographics of the audience.
This data helps content creators
understand their audience and
optimize their content strategy.
©2012 Symbio Agency. - All rights reserved
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Slideshare on LinkedIn
Lead Generation: SlideShare
offers lead generation features
for businesses and marketers,
allowing them to collect leads by
gating content behind a form or
capturing contact information
from viewers who download or
view presentations.
Professional Branding:
SlideShare provides a platform
for professionals and businesses
to establish their brand and
credibility by sharing high-
quality, informative content
related to their industry,
expertise, or products/services.
©2012 Symbio Agency. - All rights reserved
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Slideshare by LinkedIn
Overall, SlideShare is a valuable
platform for sharing, discovering,
and consuming visual content,
making it a useful tool for
professionals, educators,
businesses, and marketers.
Collaboration: SlideShare
allows users to collaborate on
presentations and documents by
sharing editing permissions with
team members or collaborators.
This feature facilitates teamwork
and content creation.
SEO Benefits: SlideShare
presentations often rank well in
search engine results, providing
additional visibility and traffic to
content creators' websites and
profiles.
©2012 Symbio Agency. - All rights reserved
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BEST TIMES TO POST ON
LINKEDIN
©2012 Symbio Agency. - All rights reserved
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Best Times to Post on LinkedIn
The best times to post on
LinkedIn can vary depending on
your target audience and
industry, but generally, the
following times tend to be
effective for maximizing
engagement:
Weekdays:Tuesday,
Wednesday, and Thursday are
typically the best days to post on
LinkedIn, as professionals are
most active during the middle of
the workweek.
Morning Hours:Posting
between 8:00 AM and 10:00 AM
local time tends to be effective,
as many professionals check
their LinkedIn feeds during their
morning routines.
Lunchtime:Posting around noon
or during the lunch hour (12:00
PM to 1:00 PM) can also be
effective, as professionals may
browse LinkedIn during their
lunch breaks.
©2012 Symbio Agency. - All rights reserved
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Best Times to Post on LinkedIn
Afternoon Hours:Posting
between 1:00 PM and 4:00 PM
can capture professionals'
attention as they take breaks or
wind down their workday.
Evening Hours:Posting between
5:00 PM and 9:00 PM can be
effective for reaching
professionals who check
LinkedIn after work or during
their evening downtime.
It's important to test different
posting times and monitor the
engagement metrics on your
posts to determine the optimal
times for your specific audience.
Additionally, consider factors
such as time zones, industry
norms, and the behavior
patterns of your target audience
when scheduling your LinkedIn
posts.
©2012 Symbio Agency. - All rights reserved
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USING HASHTAGS ON LINKEDIN
©2012 Symbio Agency. - All rights reserved
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Using Hashtags on LinkedIn
Using hashtags on LinkedIn can
help increase the visibility and
discoverability of your posts,
allowing them to reach a wider
audience of professionals who
are interested in similar topics.
Here's how to effectively use
hashtags on LinkedIn:
Research Relevant Hashtags:
Before using hashtags in your
posts, research relevant
hashtags related to your
industry, niche, or topic. Look for
popular hashtags that are
commonly used by professionals
in your field.
Use Hashtags Strategically:
Incorporate 2-5 relevant
hashtags into your posts. Choose
hashtags that are specific and
targeted to your content, rather
than generic or overly broad
hashtags. This will help your
posts reach the right audience
and avoid being lost in a sea of
unrelated content.
©2012 Symbio Agency. - All rights reserved
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Using Hashtags on LinkedIn
Integrate Hashtags
Naturally: Incorporate hashtags
naturally into your post copy or
add them at the end of your
post. Avoid using hashtags
excessively or cramming them
into your post in a way that feels
forced or spammy.
Create Branded Hashtags:
Consider creating your own
branded hashtags for your
company or specific campaigns.
Branded hashtags can help
increase brand awareness and
encourage user-generated
content related to your brand.
Monitor Hashtag
Performance: Keep track of
how your posts perform with
different hashtags. LinkedIn
provides analytics for your posts,
allowing you to see which
hashtags are driving
engagement and visibility. Use
this data to refine your hashtag
strategy over time.
©2012 Symbio Agency. - All rights reserved
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Using Hashtags on LinkedIn
Engage with Hashtags:
Explore and engage with posts
that use the same hashtags
you're targeting. Like, comment
on, and share posts with
relevant hashtags to increase
your visibility within those
hashtag communities and build
relationships with other
professionals.
Stay Relevant: Regularly update
your hashtag strategy to stay
current with industry trends and
topics. Monitor trending hashtags
and incorporate them into your
posts when relevant to capitalize on
current conversations and increase
your reach.
By using hashtags strategically
and thoughtfully, you can
increase the visibility of your
LinkedIn posts, attract more
engagement from your target
audience, and establish yourself
as a thought leader in your
industry.
©2012 Symbio Agency. - All rights reserved
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GET VERIFIED ON LINKEDIN
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Get Verified on LinkedIn
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LINKEDIN IN JOBS
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Job Search Digital Landscape
Networking is more important than ever.
©2012 Symbio Agency. - All rights reserved
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LinkedIn Competitors
Indeed: Indeed is a popular job
search engine that aggregates
job listings from various sources,
including company websites, job
boards, and newspapers. It
offers similar job search and
application features to LinkedIn.
Glassdoor: Glassdoor is known
for its employee-generated
content, including company
reviews, salary information, and
interview insights. While it
primarily focuses on providing
transparency into company
culture and job opportunities, it
also offers job search
functionality.
©2012 Symbio Agency. - All rights reserved
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LinkedIn Competitors
Monster: Monster is one of the
oldest job boards and offers a
wide range of job listings across
different industries and
locations. It provides job search,
resume building, and career
advice services to job seekers.
CareerBuilder: CareerBuilder is
another major job board that
connects job seekers with
employers. It offers job search,
resume posting, and career
advice services, along with tools
for employers to manage the
hiring process.
©2012 Symbio Agency. - All rights reserved
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LinkedIn Competitors
ZipRecruiter: ZipRecruiter is a
job distribution platform that
helps employers reach a large
audience of job seekers through
various channels, including job
boards, social networks, and
email. It offers job search
functionality for candidates as
well.
AngelList: AngelList is a
platform specifically focused on
startups and job opportunities
within the startup ecosystem. It
connects job seekers with
startups and provides tools for
recruiting, fundraising, and
networking.
©2012 Symbio Agency. - All rights reserved
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The Problem LinkedIn Solves
Before LinkedIn, the traditional
method of job hunting involved
sending paper resumes to
recruiters or companies either by
mail or in person. This process
was cumbersome and time-
consuming for both job seekers
and recruiters.
Limited Reach: Job seekers had
to rely on printed copies of their
resumes, which limited their
reach to a small number of
potential employers. They had to
identify job openings through
newspaper classifieds,
networking events, or word-of-
mouth.
Slow Response Time: Sending
resumes by mail or in person
meant that job seekers had to
wait weeks or even months for a
response from recruiters. There
was no way to track the status of
their applications or know if their
resumes had been received or
reviewed.
©2012 Symbio Agency. - All rights reserved
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The Problem LinkedIn Solves
Inefficient Matching:
Recruiters had to manually sift
through stacks of paper resumes
to identify potential candidates
for job openings. This process
was time-consuming and prone
to human error, as recruiters
might overlook qualified
candidates or misplace resumes.
Limited Information: Paper
resumes provided limited
information about candidates'
skills, experiences, and
qualifications. Recruiters had to
rely solely on the contents of the
resume to evaluate candidates,
without additional context or
insights.
High Costs: Printing and mailing
resumes incurred costs for job
seekers, while recruiters had to
invest time and resources in
managing and organizing paper
resumes.
©2012 Symbio Agency. - All rights reserved
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The Problem LinkedIn Solves
LinkedIn revolutionized the job
search process by providing a
digital platform for professionals
to create and share their
profiles, connect with recruiters
and employers, and apply for job
openings online. This digital
transformation solved many of
the challenges associated with
the old method of sending paper
resumes:
Expanded Reach: LinkedIn
allows job seekers to reach a
global audience of recruiters and
employers, expanding their
opportunities beyond geographic
limitations.
Faster Response Time:
Applying for jobs on LinkedIn is
instantaneous, and job seekers
can track the status of their
applications in real-time.
Recruiters can also quickly
review and respond to
applications, speeding up the
hiring process.
©2012 Symbio Agency. - All rights reserved
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The Problem LinkedIn Solves
Efficient Matching: LinkedIn's
algorithms match job seekers
with relevant job openings based
on their skills, experiences, and
preferences. Recruiters can
search for candidates using
specific criteria and access a pool
of qualified talent.
Comprehensive Information:
LinkedIn profiles provide
comprehensive information
about candidates, including their
professional background, skills,
recommendations, and
endorsements. Recruiters have
access to rich insights that help
them make informed hiring
decisions.
Cost-Effective: LinkedIn offers
free and premium membership
options for both job seekers and
recruiters, making it a cost-
effective solution compared to
the expenses associated with
printing and mailing paper
resumes.
©2012 Symbio Agency. - All rights reserved
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The Problem LinkedIn Solves
Overall, LinkedIn has
transformed the job search and
recruitment process by making it
more efficient, accessible, and
transparent for both job seekers
and recruiters, eliminating many
of the inefficiencies and
challenges of the old method of
sending paper resumes.
©2012 Symbio Agency. - All rights reserved
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LINKEDIN IN EVENTS
©2012 Symbio Agency. - All rights reserved
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Events on LinkedIn
Events on LinkedIn allow users
to create, promote, and manage
professional events directly on
the platform. Here's a summary
of events on LinkedIn:
Creation: Users can create
events for various purposes,
such as webinars, workshops,
networking events, conferences,
and seminars. They can add
event details such as title,
description, date, time, location,
and event image.
Promotion: Once created,
events can be promoted to a
user's network and beyond.
Users can invite their
connections, share the event on
their feed, and encourage
engagement through likes,
comments, and shares.
Discoverability: Events on
LinkedIn are discoverable
through search and
recommendations, allowing users
to find relevant events based on
their interests, industry, and
network.
©2012 Symbio Agency. - All rights reserved
Web: http://www.symbioagency.com | e:maitland@symbioagency.com
Events on LinkedIn
Registration: Users can register
for events directly on LinkedIn,
making it easy to manage
attendance and track RSVPs.
Event organizers can send
reminders and updates to
registered attendees.
Engagement: Events provide
opportunities for engagement
before, during, and after the
event. Users can ask questions,
participate in discussions, and
network with other attendees,
speakers, and organizers.
Analytics: LinkedIn provides
analytics and insights for event
organizers to track the
performance of their events. This
includes metrics such as views,
clicks, registrations, and
attendee demographics.
Overall, events on LinkedIn offer a
powerful platform for professionals to
connect, learn, and engage with each
other in a professional setting. Whether
hosting or attending events, LinkedIn
users can leverage events to expand their
networks, showcase their expertise, and
stay informed about industry trends and
opportunities.
©2012 Symbio Agency. - All rights reserved
Web: http://www.symbioagency.com | e:maitland@symbioagency.com
USE CASE - HOST AN EVENT
©2012 Symbio Agency. - All rights reserved
Web: http://www.symbioagency.com | e:maitland@symbioagency.com
Event Invitations
Event invitations
Sort by:
▪ Location
▪ Current Company
▪ School
▪ Industry
Scroll through all contacts
Sort from a to z will expose new
contacts
1000 invites per week so start
months before your event.
Reset each week on Sunday
Setup same event of Facebook.
Cross Pollinate with Other
Social Networks
Setup Spashpages or duplicate
events
Not currently able to message
all attendees
©2012 Symbio Agency. - All rights reserved
Web: http://www.symbioagency.com | e:maitland@symbioagency.com
COMPANY PAGES ON LINKEDIN
©2012 Symbio Agency. - All rights reserved
Web: http://www.symbioagency.com | e:maitland@symbioagency.com
Company Pages on LinkedIn
Company Pages on LinkedIn
provide organizations with a
platform to showcase their
brand, share updates, and
engage with their audience.
Here's a summary of Company
Pages:
Branding: Company Pages allow
businesses to build and promote
their brand identity on LinkedIn.
They can customize their page
with a logo, banner image, and
company information to make a
strong first impression.
Company Updates: Businesses
can share updates,
announcements, and content
relevant to their audience on
their Company Page. This
includes articles, blog posts,
videos, and photos to keep
followers informed and engaged.
Follower Engagement:
Followers can like, comment on,
and share company updates,
fostering interaction and
dialogue between the company
and its audience. This helps build
relationships and establish
credibility within the LinkedIn
community.
©2012 Symbio Agency. - All rights reserved
Web: http://www.symbioagency.com | e:maitland@symbioagency.com
Company Pages on LinkedIn
Career Opportunities:
Companies can post job
openings and recruitment
updates on their Company Page,
attracting potential candidates
and driving traffic to their
careers page. This helps
organizations showcase their
company culture and values to
prospective employees.
Analytics: LinkedIn provides
analytics and insights for
Company Pages, allowing
businesses to track the
performance of their content and
measure engagement metrics
such as impressions, clicks, and
follower demographics. This data
helps companies refine their
content strategy and optimize
their LinkedIn presence.
©2012 Symbio Agency. - All rights reserved
Web: http://www.symbioagency.com | e:maitland@symbioagency.com
Company Pages on LinkedIn
Sponsored Content:
Companies can also use their
Company Page to run sponsored
content campaigns, reaching a
wider audience of targeted
LinkedIn users through paid
advertising. This allows
businesses to amplify their
message and drive traffic to
specific landing pages or
promotions.
Company Pages on LinkedIn
serve as a valuable tool for
businesses to build their brand,
engage with their audience,
attract talent, and drive business
objectives on the world's largest
professional networking
platform.
©2012 Symbio Agency. - All rights reserved
Web: http://www.symbioagency.com | e:maitland@symbioagency.com
USE CASE - BUILD MEDIA
CONTACTS
©2012 Symbio Agency. - All rights reserved
Web: http://www.symbioagency.com | e:maitland@symbioagency.com
LinkedIn Use Case - Media Contacts
Identify Media
Organizations
TVNZ
Media Works
Add contacts
Follow up with active
people who accept your
requests first
Weekend activity
Journalists have a 24/7
job
Make sure your profile is
up to date
2 degree
3 degree contacts
Example
200 invites
60 accepted
30 Identified for personified
follow up
10 contacts viewed message
5 contacts responded
Things which increase “weight”
Profile picture
Title
Endorsements or
recommendations
Seniority executive
# of connections
# of mutual connections
©2012 Symbio Agency. - All rights reserved
Web: http://www.symbioagency.com | e:maitland@symbioagency.com
LinkedIn Use Case - Media Contacts
Direct contact with
newscasters
©2012 Symbio Agency. - All rights reserved
Web: http://www.symbioagency.com | e:maitland@symbioagency.com
LINKEDIN TIPS AND TRICKS
©2012 Symbio Agency. - All rights reserved
Web: http://www.symbioagency.com | e:maitland@symbioagency.com
LinkedIn Tips and Tricks
By leveraging these tips and
tricks, you can enhance your
LinkedIn experience and
maximize your professional
networking and branding efforts.
Customize Your LinkedIn
URL: Personalize your LinkedIn
profile URL to make it more
professional and easier to share.
You can do this by editing your
public profile settings.
Use Boolean Search: Utilize
Boolean operators (AND, OR,
NOT) in the LinkedIn search bar
to refine your search results and
find specific profiles or content.
©2012 Symbio Agency. - All rights reserved
Web: http://www.symbioagency.com | e:maitland@symbioagency.com
LinkedIn Tips and Tricks
Save Search Alerts: Save your
frequently used searches and set
up alerts to receive notifications
when new profiles matching your
criteria are added to LinkedIn.
Hide Your Connections: If you
want to keep your connections
private, you can choose to hide
them from your LinkedIn profile
settings.
©2012 Symbio Agency. - All rights reserved
Web: http://www.symbioagency.com | e:maitland@symbioagency.com
LinkedIn Tips and Tricks
Export Connections: LinkedIn
allows you to export your
connections' contact information,
making it easier to stay in touch
outside of the platform.
Export Your Data: export and
download your data to use in BI
(Business Intelligence) tools for
visualization charts and graphs
Follow Hashtags: Follow
relevant hashtags related to your
industry or interests to discover
new content and connect with
like-minded professionals.
©2012 Symbio Agency. - All rights reserved
Web: http://www.symbioagency.com | e:maitland@symbioagency.com
LinkedIn Tips and Tricks
LinkedIn Alumni Tool: Use the
LinkedIn Alumni tool to explore
where former classmates work,
what they do, and what career
paths they've taken.
Share Rich Media: LinkedIn
supports various types of media,
including videos, presentations,
and documents. Use these
features to showcase your work,
projects, or portfolio.
©2012 Symbio Agency. - All rights reserved
Web: http://www.symbioagency.com | e:maitland@symbioagency.com
LinkedIn Tips and Tricks
Request Recommendations:
Don't hesitate to ask colleagues,
mentors, or clients for
recommendations on your
LinkedIn profile.
Recommendations add credibility
and validation to your skills and
expertise.
Engage with Insights:
LinkedIn provides insights into
who has viewed your profile,
how you rank in searches, and
more. Use this data to optimize
your profile and engagement
strategy.
©2012 Symbio Agency. - All rights reserved
Web: http://www.symbioagency.com | e:maitland@symbioagency.com
THE FUTURE OF LINKEDIN
©2012 Symbio Agency. - All rights reserved
Web: http://www.symbioagency.com | e:maitland@symbioagency.com
The Future of LinkedIn
The future of LinkedIn is likely to
involve continued innovation and
evolution to meet the changing
needs of professionals,
businesses, and job seekers.
Here are some potential trends
and developments that could
shape the future of LinkedIn:
Enhanced Personalization:
LinkedIn may leverage artificial
intelligence and machine
learning algorithms to provide
more personalized experiences
for users, including tailored job
recommendations, content
suggestions, and networking
opportunities.
Focus on Skills and Learning: With the
growing emphasis on lifelong learning and
upskilling, LinkedIn may expand its
offerings in the education and learning
space. This could involve partnerships with
educational institutions, content creators,
and industry experts to provide a wide
range of courses, certifications, and
learning resources.
Integration with Microsoft Services:
As a subsidiary of Microsoft, LinkedIn may
further integrate with other Microsoft
products and services, such as Office 365,
Dynamics 365, and Teams. This
integration could streamline workflows,
enhance collaboration, and provide
seamless access to professional tools and
resources.
©2012 Symbio Agency. - All rights reserved
Web: http://www.symbioagency.com | e:maitland@symbioagency.com
The Future of LinkedIn
Remote Work and Freelancing:
With the rise of remote work and
the gig economy, LinkedIn may
develop features and tools
specifically tailored to remote
workers, freelancers, and
independent professionals. This
could include virtual networking
events, project-based job
listings, and tools for managing
remote teams.
Diversity, Equity, and Inclusion: LinkedIn
may continue to prioritize diversity,
equity, and inclusion initiatives, both
within its platform and in the broader
professional ecosystem. This could involve
promoting diverse talent, combating bias
in hiring, and providing resources and
support for
Expansion into Emerging Markets:
LinkedIn may focus on expanding its
presence in emerging markets,
particularly in regions with rapidly growing
economies and large populations of
professionals. This could involve
localization efforts, partnerships with local
organizations, and tailored offerings to
meet the needs of users in these markets.
©2012 Symbio Agency. - All rights reserved
Web: http://www.symbioagency.com | e:maitland@symbioagency.com
The Future of LinkedIn
Blockchain and Decentralized
Identity: LinkedIn may explore
the use of blockchain technology
and decentralized identity
solutions to enhance security,
privacy, and trust on its
platform. This could involve
features such as verified
credentials, secure messaging,
and decentralized reputation
systems.
Overall, the future of LinkedIn is
likely to be shaped by
advancements in technology,
changes in the workforce
landscape, and the evolving
needs of professionals and
businesses. As a leading
platform for professional
networking and career
development, LinkedIn is well-
positioned to continue driving
innovation and creating value for
its users in the years to come.
©2012 Symbio Agency. - All rights reserved
Web: http://www.symbioagency.com | e:maitland@symbioagency.com
Q + A
©2012 Symbio Agency. - All rights reserved
Web: http://www.symbioagency.com | e:maitland@symbioagency.com
Donations and Koha
If you received value from
this presentation please
show your gratitude by
sending contributions to:
bc1qlmvx9zkk9v358j8fjclylqj
x9fpr8d7zusajrs
©2012 Symbio Agency. - All rights reserved
Web: http://www.symbioagency.com | e:maitland@symbioagency.com
Thank You
Attention is the
World's #1 Currency
Thank You!
@maitlandwaters
©2012 Symbio Agency. - All rights reserved
Web: http://www.symbioagency.com | e:maitland@symbioagency.com
Presentation Links
Slideshare
https://www.slideshare.net/slidesh
ow/linkedinmasterclasssymbioage
ncyv3-3-pptx/269171198
Twitter
http://www.x.com/maitlandwaters
LinkedIn
Google Meet:
View details and RSVP
https://calendar.app.google/h34Ju
b18s6Ri31NS7
©2012 Symbio Agency. - All rights reserved
Web: http://www.symbioagency.com | e:maitland@symbioagency.com
APPENDIX
©2012 Symbio Agency. - All rights reserved
Web: http://www.symbioagency.com | e:maitland@symbioagency.com
SYMBIO AGENCY
EXPERIENCE AND EXAMPLES
©2012 Symbio Agency. - All rights reserved
Web: http://www.symbioagency.com | e:maitland@symbioagency.com
©2012 Symbio Agency. - All rights reserved
Web: http://www.symbioagency.com | e:maitland@symbioagency.com
Social Media @ Imagine Gallery NYC
● Saatchi and Saatchi (Tom Eslinger)
● Holition
● Artwork by Alex Grey (COSM)
● Russian Chamber of Commerce NYC
©2012 Symbio Agency. - All rights reserved
Web: http://www.symbioagency.com | e:maitland@symbioagency.com
Michael J Fox Foundation Strategy
©2012 Symbio Agency. - All rights reserved
Web: http://www.symbioagency.com | e:maitland@symbioagency.com
https://www.slideshare.net/slideshow/uber-cadillac-digital-strategy-
detroit-auto-show/78304990
UBER Cadillac Detroit Autoshow
©2012 Symbio Agency. - All rights reserved
Web: http://www.symbioagency.com | e:maitland@symbioagency.com
GovHack - Eye Test VR Strategy
http://bit.ly/psstgovhack2017
©2012 Symbio Agency. - All rights reserved
Web: http://www.symbioagency.com | e:maitland@symbioagency.com
NZEdge.com / Sweeney Vesty
©2012 Symbio Agency. - All rights reserved
Web: http://www.symbioagency.com | e:maitland@symbioagency.com
New York Fashion Week
©2012 Symbio Agency. - All rights reserved
Web: http://www.symbioagency.com | e:maitland@symbioagency.com
Life Education Trust
©2012 Symbio Agency. - All rights reserved
Web: http://www.symbioagency.com | e:maitland@symbioagency.com
NOW - Phil Keoghan / Amazing Race
©2012 Symbio Agency. - All rights reserved
Web: http://www.symbioagency.com | e:maitland@symbioagency.com
Annie O Music@ The Standard Hotel
©2012 Symbio Agency. - All rights reserved
Web: http://www.symbioagency.com | e:maitland@symbioagency.com
TrafficWatch and Rideshare WLG
©2012 Symbio Agency. - All rights reserved
Web: http://www.symbioagency.com | e:maitland@symbioagency.com
Universal Music Group Player
©2012 Symbio Agency. - All rights reserved
Web: http://www.symbioagency.com | e:maitland@symbioagency.com
SMWNY - Social Media Week NY
©2012 Symbio Agency. - All rights reserved
Web: http://www.symbioagency.com | e:maitland@symbioagency.com
Annie O Music @ The Standard Hotel
©2012 Symbio Agency. - All rights reserved
Web: http://www.symbioagency.com | e:maitland@symbioagency.com
Detroit - Motown Records
©2012 Symbio Agency. - All rights reserved
Web: http://www.symbioagency.com | e:maitland@symbioagency.com
Lounge Candelas Album (NASA)
https://soundcloud.com/h-
track/lounge-candelas-2-
disc-
1?in=ritajoy/sets/francois-k
©2012 Symbio Agency. - All rights reserved
Web: http://www.symbioagency.com | e:maitland@symbioagency.com
Symbio Experience
©2012 Symbio Agency. - All rights reserved
Web: http://www.symbioagency.com | e:maitland@symbioagency.com
Vendo Services
Http://www.vendoservices.com
Bill better,
grow more.
INTELLIGENT PAYMENTS WITH A
HUMAN TOUCH
Maximize revenue, minimize
chargebacks and fraud, and keep
customers coming back. Drive
business forward.
©2012 Symbio Agency. - All rights reserved
Web: http://www.symbioagency.com | e:maitland@symbioagency.com
Payment Processing - Vendo Services
Payment processing services to
e-commerce merchants,
including high-risk merchants.
Vendo offer frictionless
checkouts to keep consumers
happy and capture new
business. AI-enabled tools
provide smart pricing, simplify
checkout, and minimize fraud
and risk.
Vendo team guide merchants
through technical integrations,
regulatory compliance, and
capturing analytics to optimize
their revenue generation and
capture.
©2012 Symbio Agency. - All rights reserved
Web: http://www.symbioagency.com | e:maitland@symbioagency.com

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LinkedIn Masterclass Techweek 2024 v4.1.pptx

  • 1. Linkedin Masterclass, Webinar and Meetup Official Techweek NZ Event May 23rd, 2024 6pm to 7:30pm NZT St Peters Church, The Garden Room 211 Willis Street, Wellington, New Zealand, 6011 Maitland Waters Digital Director @maitlandwaters Web: http://www.symbioagency.com | e: +maitland@symbioagency.com
  • 2. ©2012 Symbio Agency. - All rights reserved Web: http://www.symbioagency.com | e:maitland@symbioagency.com LinkedIn @ Techweek NZ 2024
  • 3. ©2012 Symbio Agency. - All rights reserved Web: http://www.symbioagency.com | e:maitland@symbioagency.com Techweek NZ LinkedIn Masterclass May 23rd, 2024 St Peters Church The Garden Room, Wellington, New Zealand Google Meet Link: View details and RSVP https://calendar.a pp.google/h34Jub 18s6Ri31NS7 Welcome
  • 4. ©2012 Symbio Agency. - All rights reserved Web: http://www.symbioagency.com | e:maitland@symbioagency.com Donations and Koha If you received value from this presentation please show your gratitude by sending contributions to: bc1qlmvx9zkk9v358j8fjclylqj x9fpr8d7zusajrs
  • 5. ©2012 Symbio Agency. - All rights reserved Web: http://www.symbioagency.com | e:maitland@symbioagency.com Be Like Water Bruce Lee - “Be like water” https://youtu.be/APx2yFA0- B4?si=xIYYS4H81pWn3QcV
  • 6. ©2012 Symbio Agency. - All rights reserved Web: http://www.symbioagency.com | e:maitland@symbioagency.com Overview ● Welcome. Introductions and Background ○ Symbio Agency ○ The Digital Landscape ● Introduction to LinkedIn ○ History of LinkedIn ○ Key Components of a Strong Profile ○ Thought Leadership ○ LinkedIn Premium ● Optimizing Your Profile ○ Profile Optimization Techniques ○ Get Verified ○ LinkedIn Jobs ● Networking on LinkedIn ○ Building a Professional Network ○ Thought Leadership ○ SlideShare by LinkedIn ○ Times to Post on LinkedIn ○ Hashtags on LinkedIn ○ Events on LinkedIn ○ Company Pages ○ Use Case Media Contacts ○ Tips and Tricks ● Next Steps & Resources ○ Additional Resources
  • 7. ©2012 Symbio Agency. - All rights reserved Web: http://www.symbioagency.com | e:maitland@symbioagency.com SYMBIO AGENCY EXPERIENCE
  • 8. ©2012 Symbio Agency. - All rights reserved Web: http://www.symbioagency.com | e:maitland@symbioagency.com
  • 9. ©2012 Symbio Agency. - All rights reserved Web: http://www.symbioagency.com | e:maitland@symbioagency.com London Digital Strategy 2011 Social Media @ Soho House London 2011 ▪ Facebook Megan Mark's (Like button product manager) ▪ LinkedIn ▪ 77 Agency ▪ Symbio Agency ▪ Charity Focus
  • 10. ©2012 Symbio Agency. - All rights reserved Web: http://www.symbioagency.com | e:maitland@symbioagency.com New York City
  • 11. ©2012 Symbio Agency. - All rights reserved Web: http://www.symbioagency.com | e:maitland@symbioagency.com THE DIGITAL LANDSCAPE
  • 12. ©2012 Symbio Agency. - All rights reserved Web: http://www.symbioagency.com | e:maitland@symbioagency.com Attendees and Participants New Zealand New York Brooklyn Auckland Sydney Arkansas. USA Atlanta, GA Sao Paulo Brazil Los Angeles London Kenya Chicago Mumbai India Barcelona Netherlands Dubai Meta Google Facebook TVNZ Advertising Agencies Paypal Apple MediaWorks TV Three Stuff Warner Bros Sony Accenture Toyota
  • 13. ©2012 Symbio Agency. - All rights reserved Web: http://www.symbioagency.com | e:maitland@symbioagency.com LinkedIn vs. Social Networks Not just another social network Far more valuable Icons all have the same size and weight but some are more valuable than others.
  • 14. ©2012 Symbio Agency. - All rights reserved Web: http://www.symbioagency.com | e:maitland@symbioagency.com Microsoft and LinkedIn 2024 Study However, new data from LinkedIn and Microsoft shows that they might have been overly optimistic. The two tech giants surveyed 31,000 individuals across 31 countries and found that the percentage of people (46%) who want to quit their jobs in the year ahead is actually higher than in 2021 (40%). Adding to the alarm, American employers are in for a rough ride: Around 85% of professionals in the U.S. are eyeing up a new job this year. Meanwhile, LinkedIn has already witnessed a 14% surge in job applications per role since the fall.
  • 15. ©2012 Symbio Agency. - All rights reserved Web: http://www.symbioagency.com | e:maitland@symbioagency.com ABOUT LINKEDIN / HISTORY
  • 16. ©2012 Symbio Agency. - All rights reserved Web: http://www.symbioagency.com | e:maitland@symbioagency.com About LinkedIn Founded in 2003 The world's largest professional network with more than 1 billion members in more than 200 countries and territories worldwide. including executives from every Fortune 500 company The company has a diversified business model with revenue coming from Talent Solutions, Marketing Solutions, Sales Solutions and Premium Subscriptions products. Headquartered in Silicon Valley, LinkedIn has offices across the globe.
  • 17. ©2012 Symbio Agency. - All rights reserved Web: http://www.symbioagency.com | e:maitland@symbioagency.com About LinkedIn Founded in May 2003 Vision: Create economic opportunity for every member of the global workforce Mission: Connect the world’s professionals to make them more productive and successful ▪ Acquired by Microsoft December 2016 for 26.2 billion ▪ 1 Billion users in 200 countries. 310 million monthly active users ▪ 2 Million companies represented ▪ Nearly half of LinkedIn users make more than $75,000 per year ▪ 17 million opinion leaders, 9 million creators ▪ 2022 LinkedIn earned 13.8 billion in revenue ▪ Personal branding ▪ Job seeking ▪ Top Companies ▪ Advertising and paid research
  • 18. ©2012 Symbio Agency. - All rights reserved Web: http://www.symbioagency.com | e:maitland@symbioagency.com KEY FEATURES ON LINKEDIN
  • 19. ©2012 Symbio Agency. - All rights reserved Web: http://www.symbioagency.com | e:maitland@symbioagency.com Key Features of LinkedIn ▪ Professional Networking: Connect with industry peers, mentors, and potential employers. ▪ Profile Optimization: Showcase your skills, experience, and achievements to stand out. ▪ Content Sharing: Share articles, insights, and updates to engage your network. ▪ Job Search: Explore job openings, apply directly, and receive personalized job recommendations. ▪ Learning & Development: Access courses, webinars, and resources to enhance your skills. ▪ Company Pages: Follow companies, stay updated on industry news, and explore career opportunities. ▪ Groups & Communities: Join discussions, share knowledge, and network with like-minded professionals.
  • 20. ©2012 Symbio Agency. - All rights reserved Web: http://www.symbioagency.com | e:maitland@symbioagency.com Common Goals of LinkedIn Attract Buisiness clients Hire people Get a better job Stay connected and communicate Expand your network Education and learning Publish and share thought leadership Tell your story in 60 seconds or less What do you do? WHat problem do you solve? How are you different? What is the call to Action? Participate in Groups Attend events and consider hosting your own event Blogs and Articles a a good way to position yourself as a thought leader Follow companies Build a company page
  • 21. ©2012 Symbio Agency. - All rights reserved Web: http://www.symbioagency.com | e:maitland@symbioagency.com BENEFITS OF LINKEDIN PREMIUM
  • 22. ©2012 Symbio Agency. - All rights reserved Web: http://www.symbioagency.com | e:maitland@symbioagency.com Benefits of LinkedIn Premium ▪ Increased Visibility: Stand out to recruiters and hiring managers with a Premium badge on your profile. ▪ InMail Messages: Send direct messages to anyone on LinkedIn, even if you're not connected. ▪ Advanced Insights: Access insights on who's viewed your profile and how you compare to other applicants. ▪ Job Applicant Insights: See how you compare to other applicantsand get insights to improve your chances. ▪ Learning Courses: Get access to LinkedIn Learning courses to enhance your skills and stay competitive. ▪ Salary Insights: Access salary insights to negotiate better compensation packages. ▪ Job Search Features: Unlock advanced search filters and see salary insights to find the right job faster.
  • 23. ©2012 Symbio Agency. - All rights reserved Web: http://www.symbioagency.com | e:maitland@symbioagency.com MAXIMISE YOUR LINKEDIN PROFILE
  • 24. ©2012 Symbio Agency. - All rights reserved Web: http://www.symbioagency.com | e:maitland@symbioagency.com Building a Solid Profile ▪ Don’t use CAPS ▪ Check your spelling ▪ Use a work email ▪ Use your correct title ▪ Use a professional profile picture ▪ Personalize your public address ▪ Persoalze your connection requests ▪ Don’t invite people you haven’t met or don’t know ▪ Leverage AI tools ▪ Showcase work and portfolio examples
  • 25. ©2012 Symbio Agency. - All rights reserved Web: http://www.symbioagency.com | e:maitland@symbioagency.com Building a Solid Profile
  • 26. ©2012 Symbio Agency. - All rights reserved Web: http://www.symbioagency.com | e:maitland@symbioagency.com Maximize Your LinkedIn Profile Request Recommendations: Reach out to colleagues, mentors, or clients and ask them to write recommendations for you. Genuine testimonials can add credibility to your profile. Engage with Content: Like, comment on, and share relevant content in your feed to demonstrate your knowledge and engage with your network. This activity can also increase your visibility on the platform.
  • 27. ©2012 Symbio Agency. - All rights reserved Web: http://www.symbioagency.com | e:maitland@symbioagency.com Maximize Your LinkedIn Profile Join and Participate in Groups: Join LinkedIn groups related to your industry, interests, or career goals. Participate in discussions, share insights, and connect with like- minded professionals. Regularly Update Your Profile: Keep your profile up to date with your latest achievements, skills, and experiences. Regular updates show that you're active and engaged on the platform.
  • 28. ©2012 Symbio Agency. - All rights reserved Web: http://www.symbioagency.com | e:maitland@symbioagency.com Maximize Your LinkedIn Profile Highlight Your Skills: List your relevant skills and endorsements to showcase your areas of expertise. Make sure to add keywords that recruiters and hiring managers might search for. Endorse Colleagues and Contacts Request Recommendations: Reach out to colleagues, mentors, or clients and ask them to write recommendations for you. Genuine testimonials can add credibility to your profile.
  • 29. ©2012 Symbio Agency. - All rights reserved Web: http://www.symbioagency.com | e:maitland@symbioagency.com Maximize your LinkedIn Profile Complete Your Profile: Fill out all sections of your profile, including your headline, summary, experience, education, skills, and recommendations. A complete profile gives visitors a comprehensive view of your professional background and expertise. Use a Professional Photo: Choose a high-quality, professional-looking photo for your profile picture. Dress appropriately and maintain a friendly, approachable demeanor.
  • 30. ©2012 Symbio Agency. - All rights reserved Web: http://www.symbioagency.com | e:maitland@symbioagency.com Maximize your LinkedIn Profile Craft an Engaging Headline: Your headline is one of the first things people see on your profile. Use it to highlight your key skills, specialties, or value proposition in a concise and compelling way. Write a Compelling Summary: Use your summary section to tell your story, highlight your unique strengths and experiences, and articulate your career goals and aspirations. Make it engaging and easy to read.
  • 31. ©2012 Symbio Agency. - All rights reserved Web: http://www.symbioagency.com | e:maitland@symbioagency.com Maximize Your LinkedIn Profile https://www.linkedin.com/in/mai tlandwaters https://www.linkedin.com/comp any/symbio-agency-ltd/ Customize Your URL: Personalize your LinkedIn profile URL to make it easier to share and more professional-looking. You can edit your URL in your profile settings. Optimize Your Experience Section: Describe your past roles and accomplishments using action-oriented language and quantifiable results whenever possible. Use bullet points for clarity and readability.
  • 32. ©2012 Symbio Agency. - All rights reserved Web: http://www.symbioagency.com | e:maitland@symbioagency.com THOUGHT LEADERSHIP ON LINKEDIN
  • 33. ©2012 Symbio Agency. - All rights reserved Web: http://www.symbioagency.com | e:maitland@symbioagency.com Thought Leadership / Access Connect with almost anyone directly
  • 34. ©2012 Symbio Agency. - All rights reserved Web: http://www.symbioagency.com | e:maitland@symbioagency.com Thought Leadership / Access
  • 35. ©2012 Symbio Agency. - All rights reserved Web: http://www.symbioagency.com | e:maitland@symbioagency.com Thought Leadership Starbucks
  • 36. ©2012 Symbio Agency. - All rights reserved Web: http://www.symbioagency.com | e:maitland@symbioagency.com SLIDESHARE BY LINKEDIN
  • 37. ©2012 Symbio Agency. - All rights reserved Web: http://www.symbioagency.com | e:maitland@symbioagency.com Slideshare on LinkedIn Slideshare by Microsoft Integrated with PowerPoint Platform for Tought Leadership Acquired by LinkedIn
  • 38. ©2012 Symbio Agency. - All rights reserved Web: http://www.symbioagency.com | e:maitland@symbioagency.com SlideShare by LinkedIn SlideShare is a platform owned by LinkedIn that allows users to share presentations, documents, and infographics with a global audience. Its key features include: Content Sharing: Users can upload and share presentations, documents, PDFs, videos, and infographics on SlideShare, making it easy to showcase their expertise, knowledge, and thought leadership. Discoverability: SlideShare has a large and diverse user base, allowing content creators to reach a wide audience. Users can discover content through search, categories, tags, and recommendations.
  • 39. ©2012 Symbio Agency. - All rights reserved Web: http://www.symbioagency.com | e:maitland@symbioagency.com Slideshare on LinkedIn Embedding: SlideShare allows users to embed presentations and documents on websites, blogs, and social media platforms, making it easy to share content across different channels and increase visibility. Analytics: SlideShare provides analytics and insights into the performance of uploaded content, including views, downloads, likes, shares, and demographics of the audience. This data helps content creators understand their audience and optimize their content strategy.
  • 40. ©2012 Symbio Agency. - All rights reserved Web: http://www.symbioagency.com | e:maitland@symbioagency.com Slideshare on LinkedIn Lead Generation: SlideShare offers lead generation features for businesses and marketers, allowing them to collect leads by gating content behind a form or capturing contact information from viewers who download or view presentations. Professional Branding: SlideShare provides a platform for professionals and businesses to establish their brand and credibility by sharing high- quality, informative content related to their industry, expertise, or products/services.
  • 41. ©2012 Symbio Agency. - All rights reserved Web: http://www.symbioagency.com | e:maitland@symbioagency.com Slideshare by LinkedIn Overall, SlideShare is a valuable platform for sharing, discovering, and consuming visual content, making it a useful tool for professionals, educators, businesses, and marketers. Collaboration: SlideShare allows users to collaborate on presentations and documents by sharing editing permissions with team members or collaborators. This feature facilitates teamwork and content creation. SEO Benefits: SlideShare presentations often rank well in search engine results, providing additional visibility and traffic to content creators' websites and profiles.
  • 42. ©2012 Symbio Agency. - All rights reserved Web: http://www.symbioagency.com | e:maitland@symbioagency.com BEST TIMES TO POST ON LINKEDIN
  • 43. ©2012 Symbio Agency. - All rights reserved Web: http://www.symbioagency.com | e:maitland@symbioagency.com Best Times to Post on LinkedIn The best times to post on LinkedIn can vary depending on your target audience and industry, but generally, the following times tend to be effective for maximizing engagement: Weekdays:Tuesday, Wednesday, and Thursday are typically the best days to post on LinkedIn, as professionals are most active during the middle of the workweek. Morning Hours:Posting between 8:00 AM and 10:00 AM local time tends to be effective, as many professionals check their LinkedIn feeds during their morning routines. Lunchtime:Posting around noon or during the lunch hour (12:00 PM to 1:00 PM) can also be effective, as professionals may browse LinkedIn during their lunch breaks.
  • 44. ©2012 Symbio Agency. - All rights reserved Web: http://www.symbioagency.com | e:maitland@symbioagency.com Best Times to Post on LinkedIn Afternoon Hours:Posting between 1:00 PM and 4:00 PM can capture professionals' attention as they take breaks or wind down their workday. Evening Hours:Posting between 5:00 PM and 9:00 PM can be effective for reaching professionals who check LinkedIn after work or during their evening downtime. It's important to test different posting times and monitor the engagement metrics on your posts to determine the optimal times for your specific audience. Additionally, consider factors such as time zones, industry norms, and the behavior patterns of your target audience when scheduling your LinkedIn posts.
  • 45. ©2012 Symbio Agency. - All rights reserved Web: http://www.symbioagency.com | e:maitland@symbioagency.com USING HASHTAGS ON LINKEDIN
  • 46. ©2012 Symbio Agency. - All rights reserved Web: http://www.symbioagency.com | e:maitland@symbioagency.com Using Hashtags on LinkedIn Using hashtags on LinkedIn can help increase the visibility and discoverability of your posts, allowing them to reach a wider audience of professionals who are interested in similar topics. Here's how to effectively use hashtags on LinkedIn: Research Relevant Hashtags: Before using hashtags in your posts, research relevant hashtags related to your industry, niche, or topic. Look for popular hashtags that are commonly used by professionals in your field. Use Hashtags Strategically: Incorporate 2-5 relevant hashtags into your posts. Choose hashtags that are specific and targeted to your content, rather than generic or overly broad hashtags. This will help your posts reach the right audience and avoid being lost in a sea of unrelated content.
  • 47. ©2012 Symbio Agency. - All rights reserved Web: http://www.symbioagency.com | e:maitland@symbioagency.com Using Hashtags on LinkedIn Integrate Hashtags Naturally: Incorporate hashtags naturally into your post copy or add them at the end of your post. Avoid using hashtags excessively or cramming them into your post in a way that feels forced or spammy. Create Branded Hashtags: Consider creating your own branded hashtags for your company or specific campaigns. Branded hashtags can help increase brand awareness and encourage user-generated content related to your brand. Monitor Hashtag Performance: Keep track of how your posts perform with different hashtags. LinkedIn provides analytics for your posts, allowing you to see which hashtags are driving engagement and visibility. Use this data to refine your hashtag strategy over time.
  • 48. ©2012 Symbio Agency. - All rights reserved Web: http://www.symbioagency.com | e:maitland@symbioagency.com Using Hashtags on LinkedIn Engage with Hashtags: Explore and engage with posts that use the same hashtags you're targeting. Like, comment on, and share posts with relevant hashtags to increase your visibility within those hashtag communities and build relationships with other professionals. Stay Relevant: Regularly update your hashtag strategy to stay current with industry trends and topics. Monitor trending hashtags and incorporate them into your posts when relevant to capitalize on current conversations and increase your reach. By using hashtags strategically and thoughtfully, you can increase the visibility of your LinkedIn posts, attract more engagement from your target audience, and establish yourself as a thought leader in your industry.
  • 49. ©2012 Symbio Agency. - All rights reserved Web: http://www.symbioagency.com | e:maitland@symbioagency.com GET VERIFIED ON LINKEDIN
  • 50. ©2012 Symbio Agency. - All rights reserved Web: http://www.symbioagency.com | e:maitland@symbioagency.com Get Verified on LinkedIn
  • 51. ©2012 Symbio Agency. - All rights reserved Web: http://www.symbioagency.com | e:maitland@symbioagency.com LINKEDIN IN JOBS
  • 52. ©2012 Symbio Agency. - All rights reserved Web: http://www.symbioagency.com | e:maitland@symbioagency.com Job Search Digital Landscape Networking is more important than ever.
  • 53. ©2012 Symbio Agency. - All rights reserved Web: http://www.symbioagency.com | e:maitland@symbioagency.com LinkedIn Competitors Indeed: Indeed is a popular job search engine that aggregates job listings from various sources, including company websites, job boards, and newspapers. It offers similar job search and application features to LinkedIn. Glassdoor: Glassdoor is known for its employee-generated content, including company reviews, salary information, and interview insights. While it primarily focuses on providing transparency into company culture and job opportunities, it also offers job search functionality.
  • 54. ©2012 Symbio Agency. - All rights reserved Web: http://www.symbioagency.com | e:maitland@symbioagency.com LinkedIn Competitors Monster: Monster is one of the oldest job boards and offers a wide range of job listings across different industries and locations. It provides job search, resume building, and career advice services to job seekers. CareerBuilder: CareerBuilder is another major job board that connects job seekers with employers. It offers job search, resume posting, and career advice services, along with tools for employers to manage the hiring process.
  • 55. ©2012 Symbio Agency. - All rights reserved Web: http://www.symbioagency.com | e:maitland@symbioagency.com LinkedIn Competitors ZipRecruiter: ZipRecruiter is a job distribution platform that helps employers reach a large audience of job seekers through various channels, including job boards, social networks, and email. It offers job search functionality for candidates as well. AngelList: AngelList is a platform specifically focused on startups and job opportunities within the startup ecosystem. It connects job seekers with startups and provides tools for recruiting, fundraising, and networking.
  • 56. ©2012 Symbio Agency. - All rights reserved Web: http://www.symbioagency.com | e:maitland@symbioagency.com The Problem LinkedIn Solves Before LinkedIn, the traditional method of job hunting involved sending paper resumes to recruiters or companies either by mail or in person. This process was cumbersome and time- consuming for both job seekers and recruiters. Limited Reach: Job seekers had to rely on printed copies of their resumes, which limited their reach to a small number of potential employers. They had to identify job openings through newspaper classifieds, networking events, or word-of- mouth. Slow Response Time: Sending resumes by mail or in person meant that job seekers had to wait weeks or even months for a response from recruiters. There was no way to track the status of their applications or know if their resumes had been received or reviewed.
  • 57. ©2012 Symbio Agency. - All rights reserved Web: http://www.symbioagency.com | e:maitland@symbioagency.com The Problem LinkedIn Solves Inefficient Matching: Recruiters had to manually sift through stacks of paper resumes to identify potential candidates for job openings. This process was time-consuming and prone to human error, as recruiters might overlook qualified candidates or misplace resumes. Limited Information: Paper resumes provided limited information about candidates' skills, experiences, and qualifications. Recruiters had to rely solely on the contents of the resume to evaluate candidates, without additional context or insights. High Costs: Printing and mailing resumes incurred costs for job seekers, while recruiters had to invest time and resources in managing and organizing paper resumes.
  • 58. ©2012 Symbio Agency. - All rights reserved Web: http://www.symbioagency.com | e:maitland@symbioagency.com The Problem LinkedIn Solves LinkedIn revolutionized the job search process by providing a digital platform for professionals to create and share their profiles, connect with recruiters and employers, and apply for job openings online. This digital transformation solved many of the challenges associated with the old method of sending paper resumes: Expanded Reach: LinkedIn allows job seekers to reach a global audience of recruiters and employers, expanding their opportunities beyond geographic limitations. Faster Response Time: Applying for jobs on LinkedIn is instantaneous, and job seekers can track the status of their applications in real-time. Recruiters can also quickly review and respond to applications, speeding up the hiring process.
  • 59. ©2012 Symbio Agency. - All rights reserved Web: http://www.symbioagency.com | e:maitland@symbioagency.com The Problem LinkedIn Solves Efficient Matching: LinkedIn's algorithms match job seekers with relevant job openings based on their skills, experiences, and preferences. Recruiters can search for candidates using specific criteria and access a pool of qualified talent. Comprehensive Information: LinkedIn profiles provide comprehensive information about candidates, including their professional background, skills, recommendations, and endorsements. Recruiters have access to rich insights that help them make informed hiring decisions. Cost-Effective: LinkedIn offers free and premium membership options for both job seekers and recruiters, making it a cost- effective solution compared to the expenses associated with printing and mailing paper resumes.
  • 60. ©2012 Symbio Agency. - All rights reserved Web: http://www.symbioagency.com | e:maitland@symbioagency.com The Problem LinkedIn Solves Overall, LinkedIn has transformed the job search and recruitment process by making it more efficient, accessible, and transparent for both job seekers and recruiters, eliminating many of the inefficiencies and challenges of the old method of sending paper resumes.
  • 61. ©2012 Symbio Agency. - All rights reserved Web: http://www.symbioagency.com | e:maitland@symbioagency.com LINKEDIN IN EVENTS
  • 62. ©2012 Symbio Agency. - All rights reserved Web: http://www.symbioagency.com | e:maitland@symbioagency.com Events on LinkedIn Events on LinkedIn allow users to create, promote, and manage professional events directly on the platform. Here's a summary of events on LinkedIn: Creation: Users can create events for various purposes, such as webinars, workshops, networking events, conferences, and seminars. They can add event details such as title, description, date, time, location, and event image. Promotion: Once created, events can be promoted to a user's network and beyond. Users can invite their connections, share the event on their feed, and encourage engagement through likes, comments, and shares. Discoverability: Events on LinkedIn are discoverable through search and recommendations, allowing users to find relevant events based on their interests, industry, and network.
  • 63. ©2012 Symbio Agency. - All rights reserved Web: http://www.symbioagency.com | e:maitland@symbioagency.com Events on LinkedIn Registration: Users can register for events directly on LinkedIn, making it easy to manage attendance and track RSVPs. Event organizers can send reminders and updates to registered attendees. Engagement: Events provide opportunities for engagement before, during, and after the event. Users can ask questions, participate in discussions, and network with other attendees, speakers, and organizers. Analytics: LinkedIn provides analytics and insights for event organizers to track the performance of their events. This includes metrics such as views, clicks, registrations, and attendee demographics. Overall, events on LinkedIn offer a powerful platform for professionals to connect, learn, and engage with each other in a professional setting. Whether hosting or attending events, LinkedIn users can leverage events to expand their networks, showcase their expertise, and stay informed about industry trends and opportunities.
  • 64. ©2012 Symbio Agency. - All rights reserved Web: http://www.symbioagency.com | e:maitland@symbioagency.com USE CASE - HOST AN EVENT
  • 65. ©2012 Symbio Agency. - All rights reserved Web: http://www.symbioagency.com | e:maitland@symbioagency.com Event Invitations Event invitations Sort by: ▪ Location ▪ Current Company ▪ School ▪ Industry Scroll through all contacts Sort from a to z will expose new contacts 1000 invites per week so start months before your event. Reset each week on Sunday Setup same event of Facebook. Cross Pollinate with Other Social Networks Setup Spashpages or duplicate events Not currently able to message all attendees
  • 66. ©2012 Symbio Agency. - All rights reserved Web: http://www.symbioagency.com | e:maitland@symbioagency.com COMPANY PAGES ON LINKEDIN
  • 67. ©2012 Symbio Agency. - All rights reserved Web: http://www.symbioagency.com | e:maitland@symbioagency.com Company Pages on LinkedIn Company Pages on LinkedIn provide organizations with a platform to showcase their brand, share updates, and engage with their audience. Here's a summary of Company Pages: Branding: Company Pages allow businesses to build and promote their brand identity on LinkedIn. They can customize their page with a logo, banner image, and company information to make a strong first impression. Company Updates: Businesses can share updates, announcements, and content relevant to their audience on their Company Page. This includes articles, blog posts, videos, and photos to keep followers informed and engaged. Follower Engagement: Followers can like, comment on, and share company updates, fostering interaction and dialogue between the company and its audience. This helps build relationships and establish credibility within the LinkedIn community.
  • 68. ©2012 Symbio Agency. - All rights reserved Web: http://www.symbioagency.com | e:maitland@symbioagency.com Company Pages on LinkedIn Career Opportunities: Companies can post job openings and recruitment updates on their Company Page, attracting potential candidates and driving traffic to their careers page. This helps organizations showcase their company culture and values to prospective employees. Analytics: LinkedIn provides analytics and insights for Company Pages, allowing businesses to track the performance of their content and measure engagement metrics such as impressions, clicks, and follower demographics. This data helps companies refine their content strategy and optimize their LinkedIn presence.
  • 69. ©2012 Symbio Agency. - All rights reserved Web: http://www.symbioagency.com | e:maitland@symbioagency.com Company Pages on LinkedIn Sponsored Content: Companies can also use their Company Page to run sponsored content campaigns, reaching a wider audience of targeted LinkedIn users through paid advertising. This allows businesses to amplify their message and drive traffic to specific landing pages or promotions. Company Pages on LinkedIn serve as a valuable tool for businesses to build their brand, engage with their audience, attract talent, and drive business objectives on the world's largest professional networking platform.
  • 70. ©2012 Symbio Agency. - All rights reserved Web: http://www.symbioagency.com | e:maitland@symbioagency.com USE CASE - BUILD MEDIA CONTACTS
  • 71. ©2012 Symbio Agency. - All rights reserved Web: http://www.symbioagency.com | e:maitland@symbioagency.com LinkedIn Use Case - Media Contacts Identify Media Organizations TVNZ Media Works Add contacts Follow up with active people who accept your requests first Weekend activity Journalists have a 24/7 job Make sure your profile is up to date 2 degree 3 degree contacts Example 200 invites 60 accepted 30 Identified for personified follow up 10 contacts viewed message 5 contacts responded Things which increase “weight” Profile picture Title Endorsements or recommendations Seniority executive # of connections # of mutual connections
  • 72. ©2012 Symbio Agency. - All rights reserved Web: http://www.symbioagency.com | e:maitland@symbioagency.com LinkedIn Use Case - Media Contacts Direct contact with newscasters
  • 73. ©2012 Symbio Agency. - All rights reserved Web: http://www.symbioagency.com | e:maitland@symbioagency.com LINKEDIN TIPS AND TRICKS
  • 74. ©2012 Symbio Agency. - All rights reserved Web: http://www.symbioagency.com | e:maitland@symbioagency.com LinkedIn Tips and Tricks By leveraging these tips and tricks, you can enhance your LinkedIn experience and maximize your professional networking and branding efforts. Customize Your LinkedIn URL: Personalize your LinkedIn profile URL to make it more professional and easier to share. You can do this by editing your public profile settings. Use Boolean Search: Utilize Boolean operators (AND, OR, NOT) in the LinkedIn search bar to refine your search results and find specific profiles or content.
  • 75. ©2012 Symbio Agency. - All rights reserved Web: http://www.symbioagency.com | e:maitland@symbioagency.com LinkedIn Tips and Tricks Save Search Alerts: Save your frequently used searches and set up alerts to receive notifications when new profiles matching your criteria are added to LinkedIn. Hide Your Connections: If you want to keep your connections private, you can choose to hide them from your LinkedIn profile settings.
  • 76. ©2012 Symbio Agency. - All rights reserved Web: http://www.symbioagency.com | e:maitland@symbioagency.com LinkedIn Tips and Tricks Export Connections: LinkedIn allows you to export your connections' contact information, making it easier to stay in touch outside of the platform. Export Your Data: export and download your data to use in BI (Business Intelligence) tools for visualization charts and graphs Follow Hashtags: Follow relevant hashtags related to your industry or interests to discover new content and connect with like-minded professionals.
  • 77. ©2012 Symbio Agency. - All rights reserved Web: http://www.symbioagency.com | e:maitland@symbioagency.com LinkedIn Tips and Tricks LinkedIn Alumni Tool: Use the LinkedIn Alumni tool to explore where former classmates work, what they do, and what career paths they've taken. Share Rich Media: LinkedIn supports various types of media, including videos, presentations, and documents. Use these features to showcase your work, projects, or portfolio.
  • 78. ©2012 Symbio Agency. - All rights reserved Web: http://www.symbioagency.com | e:maitland@symbioagency.com LinkedIn Tips and Tricks Request Recommendations: Don't hesitate to ask colleagues, mentors, or clients for recommendations on your LinkedIn profile. Recommendations add credibility and validation to your skills and expertise. Engage with Insights: LinkedIn provides insights into who has viewed your profile, how you rank in searches, and more. Use this data to optimize your profile and engagement strategy.
  • 79. ©2012 Symbio Agency. - All rights reserved Web: http://www.symbioagency.com | e:maitland@symbioagency.com THE FUTURE OF LINKEDIN
  • 80. ©2012 Symbio Agency. - All rights reserved Web: http://www.symbioagency.com | e:maitland@symbioagency.com The Future of LinkedIn The future of LinkedIn is likely to involve continued innovation and evolution to meet the changing needs of professionals, businesses, and job seekers. Here are some potential trends and developments that could shape the future of LinkedIn: Enhanced Personalization: LinkedIn may leverage artificial intelligence and machine learning algorithms to provide more personalized experiences for users, including tailored job recommendations, content suggestions, and networking opportunities. Focus on Skills and Learning: With the growing emphasis on lifelong learning and upskilling, LinkedIn may expand its offerings in the education and learning space. This could involve partnerships with educational institutions, content creators, and industry experts to provide a wide range of courses, certifications, and learning resources. Integration with Microsoft Services: As a subsidiary of Microsoft, LinkedIn may further integrate with other Microsoft products and services, such as Office 365, Dynamics 365, and Teams. This integration could streamline workflows, enhance collaboration, and provide seamless access to professional tools and resources.
  • 81. ©2012 Symbio Agency. - All rights reserved Web: http://www.symbioagency.com | e:maitland@symbioagency.com The Future of LinkedIn Remote Work and Freelancing: With the rise of remote work and the gig economy, LinkedIn may develop features and tools specifically tailored to remote workers, freelancers, and independent professionals. This could include virtual networking events, project-based job listings, and tools for managing remote teams. Diversity, Equity, and Inclusion: LinkedIn may continue to prioritize diversity, equity, and inclusion initiatives, both within its platform and in the broader professional ecosystem. This could involve promoting diverse talent, combating bias in hiring, and providing resources and support for Expansion into Emerging Markets: LinkedIn may focus on expanding its presence in emerging markets, particularly in regions with rapidly growing economies and large populations of professionals. This could involve localization efforts, partnerships with local organizations, and tailored offerings to meet the needs of users in these markets.
  • 82. ©2012 Symbio Agency. - All rights reserved Web: http://www.symbioagency.com | e:maitland@symbioagency.com The Future of LinkedIn Blockchain and Decentralized Identity: LinkedIn may explore the use of blockchain technology and decentralized identity solutions to enhance security, privacy, and trust on its platform. This could involve features such as verified credentials, secure messaging, and decentralized reputation systems. Overall, the future of LinkedIn is likely to be shaped by advancements in technology, changes in the workforce landscape, and the evolving needs of professionals and businesses. As a leading platform for professional networking and career development, LinkedIn is well- positioned to continue driving innovation and creating value for its users in the years to come.
  • 83. ©2012 Symbio Agency. - All rights reserved Web: http://www.symbioagency.com | e:maitland@symbioagency.com Q + A
  • 84. ©2012 Symbio Agency. - All rights reserved Web: http://www.symbioagency.com | e:maitland@symbioagency.com Donations and Koha If you received value from this presentation please show your gratitude by sending contributions to: bc1qlmvx9zkk9v358j8fjclylqj x9fpr8d7zusajrs
  • 85. ©2012 Symbio Agency. - All rights reserved Web: http://www.symbioagency.com | e:maitland@symbioagency.com Thank You Attention is the World's #1 Currency Thank You! @maitlandwaters
  • 86. ©2012 Symbio Agency. - All rights reserved Web: http://www.symbioagency.com | e:maitland@symbioagency.com Presentation Links Slideshare https://www.slideshare.net/slidesh ow/linkedinmasterclasssymbioage ncyv3-3-pptx/269171198 Twitter http://www.x.com/maitlandwaters LinkedIn Google Meet: View details and RSVP https://calendar.app.google/h34Ju b18s6Ri31NS7
  • 87. ©2012 Symbio Agency. - All rights reserved Web: http://www.symbioagency.com | e:maitland@symbioagency.com APPENDIX
  • 88. ©2012 Symbio Agency. - All rights reserved Web: http://www.symbioagency.com | e:maitland@symbioagency.com SYMBIO AGENCY EXPERIENCE AND EXAMPLES
  • 89. ©2012 Symbio Agency. - All rights reserved Web: http://www.symbioagency.com | e:maitland@symbioagency.com
  • 90. ©2012 Symbio Agency. - All rights reserved Web: http://www.symbioagency.com | e:maitland@symbioagency.com Social Media @ Imagine Gallery NYC ● Saatchi and Saatchi (Tom Eslinger) ● Holition ● Artwork by Alex Grey (COSM) ● Russian Chamber of Commerce NYC
  • 91. ©2012 Symbio Agency. - All rights reserved Web: http://www.symbioagency.com | e:maitland@symbioagency.com Michael J Fox Foundation Strategy
  • 92. ©2012 Symbio Agency. - All rights reserved Web: http://www.symbioagency.com | e:maitland@symbioagency.com https://www.slideshare.net/slideshow/uber-cadillac-digital-strategy- detroit-auto-show/78304990 UBER Cadillac Detroit Autoshow
  • 93. ©2012 Symbio Agency. - All rights reserved Web: http://www.symbioagency.com | e:maitland@symbioagency.com GovHack - Eye Test VR Strategy http://bit.ly/psstgovhack2017
  • 94. ©2012 Symbio Agency. - All rights reserved Web: http://www.symbioagency.com | e:maitland@symbioagency.com NZEdge.com / Sweeney Vesty
  • 95. ©2012 Symbio Agency. - All rights reserved Web: http://www.symbioagency.com | e:maitland@symbioagency.com New York Fashion Week
  • 96. ©2012 Symbio Agency. - All rights reserved Web: http://www.symbioagency.com | e:maitland@symbioagency.com Life Education Trust
  • 97. ©2012 Symbio Agency. - All rights reserved Web: http://www.symbioagency.com | e:maitland@symbioagency.com NOW - Phil Keoghan / Amazing Race
  • 98. ©2012 Symbio Agency. - All rights reserved Web: http://www.symbioagency.com | e:maitland@symbioagency.com Annie O Music@ The Standard Hotel
  • 99. ©2012 Symbio Agency. - All rights reserved Web: http://www.symbioagency.com | e:maitland@symbioagency.com TrafficWatch and Rideshare WLG
  • 100. ©2012 Symbio Agency. - All rights reserved Web: http://www.symbioagency.com | e:maitland@symbioagency.com Universal Music Group Player
  • 101. ©2012 Symbio Agency. - All rights reserved Web: http://www.symbioagency.com | e:maitland@symbioagency.com SMWNY - Social Media Week NY
  • 102. ©2012 Symbio Agency. - All rights reserved Web: http://www.symbioagency.com | e:maitland@symbioagency.com Annie O Music @ The Standard Hotel
  • 103. ©2012 Symbio Agency. - All rights reserved Web: http://www.symbioagency.com | e:maitland@symbioagency.com Detroit - Motown Records
  • 104. ©2012 Symbio Agency. - All rights reserved Web: http://www.symbioagency.com | e:maitland@symbioagency.com Lounge Candelas Album (NASA) https://soundcloud.com/h- track/lounge-candelas-2- disc- 1?in=ritajoy/sets/francois-k
  • 105. ©2012 Symbio Agency. - All rights reserved Web: http://www.symbioagency.com | e:maitland@symbioagency.com Symbio Experience
  • 106. ©2012 Symbio Agency. - All rights reserved Web: http://www.symbioagency.com | e:maitland@symbioagency.com Vendo Services Http://www.vendoservices.com Bill better, grow more. INTELLIGENT PAYMENTS WITH A HUMAN TOUCH Maximize revenue, minimize chargebacks and fraud, and keep customers coming back. Drive business forward.
  • 107. ©2012 Symbio Agency. - All rights reserved Web: http://www.symbioagency.com | e:maitland@symbioagency.com Payment Processing - Vendo Services Payment processing services to e-commerce merchants, including high-risk merchants. Vendo offer frictionless checkouts to keep consumers happy and capture new business. AI-enabled tools provide smart pricing, simplify checkout, and minimize fraud and risk. Vendo team guide merchants through technical integrations, regulatory compliance, and capturing analytics to optimize their revenue generation and capture.
  • 108. ©2012 Symbio Agency. - All rights reserved Web: http://www.symbioagency.com | e:maitland@symbioagency.com