LinkedIn Masterclass Techweek 2024 v4.1.pptx

Linkedin Masterclass, Webinar and Meetup
Official Techweek NZ Event
May 23rd, 2024
6pm to 7:30pm NZT
St Peters Church, The Garden Room
211 Willis Street, Wellington, New Zealand, 6011
Maitland Waters
Digital Director
@maitlandwaters
Web: http://www.symbioagency.com | e: +maitland@symbioagency.com

©2012 Symbio Agency. - All rights reserved
Web: http://www.symbioagency.com | e:maitland@symbioagency.com
LinkedIn @ Techweek NZ 2024

Techweek NZ
LinkedIn
Masterclass
May 23rd, 2024
St Peters Church
The Garden Room,
Wellington,
New Zealand
Google Meet Link:
View details and
RSVP
https://calendar.a
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Welcome

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Be Like Water
Bruce Lee - “Be like water”
https://youtu.be/APx2yFA0-
B4?si=xIYYS4H81pWn3QcV

Overview
● Welcome. Introductions and Background
○ Symbio Agency
○ The Digital Landscape
● Introduction to LinkedIn
○ History of LinkedIn
○ Key Components of a Strong Profile
○ Thought Leadership
○ LinkedIn Premium
● Optimizing Your Profile
○ Profile Optimization Techniques
○ Get Verified
○ LinkedIn Jobs
● Networking on LinkedIn
○ Building a Professional Network
○ Thought Leadership
○ SlideShare by LinkedIn
○ Times to Post on LinkedIn
○ Hashtags on LinkedIn
○ Events on LinkedIn
○ Company Pages
○ Use Case Media Contacts
○ Tips and Tricks
● Next Steps & Resources
○ Additional Resources

SYMBIO AGENCY
EXPERIENCE

London Digital Strategy 2011
Social Media @ Soho House
London 2011
▪ Facebook Megan Mark's
(Like button product
manager)
▪ LinkedIn
▪ 77 Agency
▪ Symbio Agency
▪ Charity Focus

New York City

THE DIGITAL LANDSCAPE

Attendees and Participants
New Zealand
New York
Brooklyn
Auckland
Sydney
Arkansas. USA
Atlanta, GA
Sao Paulo Brazil
Los Angeles
London
Kenya
Chicago
Mumbai India
Barcelona
Netherlands
Dubai
Meta
Google
Facebook
TVNZ
Advertising Agencies
Paypal
Apple
MediaWorks
TV Three
Stuff
Warner Bros
Sony
Accenture
Toyota

LinkedIn vs. Social Networks
Not just another social network
Far more valuable
Icons all have the same size and
weight but some are more
valuable than others.

Microsoft and LinkedIn 2024 Study
However, new data from LinkedIn
and Microsoft shows that they might
have been overly optimistic. The two
tech giants surveyed 31,000
individuals across 31 countries and
found that the percentage of people
(46%) who want to quit their jobs in
the year ahead is actually higher
than in 2021 (40%).
Adding to the alarm, American
employers are in for a rough ride:
Around 85% of professionals in the
U.S. are eyeing up a new job this
year. Meanwhile, LinkedIn has
already witnessed a 14% surge in
job applications per role since the
fall.

ABOUT LINKEDIN /
HISTORY

About LinkedIn
Founded in 2003
The world's largest professional
network with more than
1 billion members in more than
200 countries and territories
worldwide.
including executives from every
Fortune 500 company
The company has a diversified
business model with revenue
coming from Talent Solutions,
Marketing Solutions, Sales
Solutions and Premium
Subscriptions products.
Headquartered in Silicon Valley,
LinkedIn has offices across the
globe.

About LinkedIn
Founded in May 2003
Vision:
Create economic opportunity for every member
of the global workforce
Mission:
Connect the world’s professionals to make them
more productive and successful
▪ Acquired by Microsoft December 2016 for
26.2 billion
▪ 1 Billion users in 200 countries. 310 million
monthly active users
▪ 2 Million companies represented
▪ Nearly half of LinkedIn users make more
than $75,000 per year
▪ 17 million opinion leaders, 9 million creators
▪ 2022 LinkedIn earned 13.8 billion in
revenue
▪ Personal branding
▪ Job seeking
▪ Top Companies
▪ Advertising and paid research

KEY FEATURES ON LINKEDIN

Key Features of LinkedIn
▪ Professional Networking:
Connect with industry peers, mentors, and
potential employers.
▪ Profile Optimization:
Showcase your skills, experience, and
achievements to stand out.
▪ Content Sharing:
Share articles, insights, and updates to
engage your network.
▪ Job Search:
Explore job openings, apply directly, and
receive personalized job recommendations.
▪ Learning & Development:
Access courses, webinars, and resources to
enhance your skills.
▪ Company Pages:
Follow companies, stay updated on industry
news, and explore career opportunities.
▪ Groups & Communities:
Join discussions, share knowledge, and
network with like-minded professionals.

Common Goals of LinkedIn
Attract Buisiness clients
Hire people
Get a better job
Stay connected and
communicate
Expand your network
Education and learning
Publish and share thought
leadership
Tell your story in 60 seconds or
less
What do you do?
WHat problem do you solve?
How are you different?
What is the call to Action?
Participate in Groups
Attend events and consider
hosting your own event
Blogs and Articles a a good way
to position yourself as a thought
leader
Follow companies
Build a company page

BENEFITS OF LINKEDIN
PREMIUM

Benefits of LinkedIn Premium
▪ Increased Visibility:
Stand out to recruiters and hiring managers
with a Premium badge on your profile.
▪ InMail Messages:
Send direct messages to anyone on
LinkedIn, even if you're not connected.
▪ Advanced Insights:
Access insights on who's viewed your
profile and how you compare to other
applicants.
▪ Job Applicant Insights:
See how you compare to other
applicantsand get insights to improve your
chances.
▪ Learning Courses:
Get access to LinkedIn Learning courses to
enhance your skills and stay competitive.
▪ Salary Insights:
Access salary insights to negotiate better
compensation packages.
▪ Job Search Features:
Unlock advanced search filters and see
salary insights to find the right job faster.

MAXIMISE YOUR LINKEDIN
PROFILE

Building a Solid Profile
▪ Don’t use CAPS
▪ Check your spelling
▪ Use a work email
▪ Use your correct title
▪ Use a professional
profile picture
▪ Personalize your public
address
▪ Persoalze your
connection requests
▪ Don’t invite people you
haven’t met or don’t
know
▪ Leverage AI tools
▪ Showcase work and
portfolio examples

Building a Solid Profile

Maximize Your LinkedIn Profile
Request Recommendations:
Reach out to colleagues,
mentors, or clients and ask them
to write recommendations for
you. Genuine testimonials can
add credibility to your profile.
Engage with Content: Like,
comment on, and share relevant
content in your feed to
demonstrate your knowledge
and engage with your network.
This activity can also increase
your visibility on the platform.

Join and Participate in
Groups: Join LinkedIn groups
related to your industry,
interests, or career goals.
Participate in discussions, share
insights, and connect with like-
minded professionals.
Regularly Update Your
Profile: Keep your profile up to
date with your latest
achievements, skills, and
experiences. Regular updates
show that you're active and
engaged on the platform.

Highlight Your Skills: List your
relevant skills and endorsements
to showcase your areas of
expertise. Make sure to add
keywords that recruiters and
hiring managers might search
for. Endorse Colleagues and
Contacts
Reach out to colleagues,
mentors, or clients and ask them
to write recommendations for
you. Genuine testimonials can
add credibility to your profile.

Maximize your LinkedIn Profile
Complete Your Profile: Fill out
all sections of your profile,
including your headline,
summary, experience, education,
skills, and recommendations. A
complete profile gives visitors a
comprehensive view of your
professional background and
expertise.
Use a Professional Photo:
Choose a high-quality,
professional-looking photo for
your profile picture. Dress
appropriately and maintain a
friendly, approachable
demeanor.

Maximize your LinkedIn Profile
Craft an Engaging Headline:
Your headline is one of the first
things people see on your
profile. Use it to highlight your
key skills, specialties, or value
proposition in a concise and
compelling way.
Write a Compelling Summary:
Use your summary section to tell
your story, highlight your unique
strengths and experiences, and
articulate your career goals and
aspirations. Make it engaging
and easy to read.

https://www.linkedin.com/in/mai
tlandwaters
https://www.linkedin.com/comp
any/symbio-agency-ltd/
Customize Your URL:
Personalize your LinkedIn profile
URL to make it easier to share
and more professional-looking.
You can edit your URL in your
profile settings.
Optimize Your Experience
Section: Describe your past
roles and accomplishments using
action-oriented language and
quantifiable results whenever
possible. Use bullet points for
clarity and readability.

THOUGHT LEADERSHIP ON
LINKEDIN

Thought Leadership / Access
Connect with almost anyone
directly

Thought Leadership / Access

Thought Leadership Starbucks

SLIDESHARE BY LINKEDIN

Slideshare on LinkedIn
Slideshare by
Microsoft
Integrated with
PowerPoint
Platform for Tought
Leadership
Acquired by LinkedIn

SlideShare by LinkedIn
SlideShare is a platform owned
by LinkedIn that allows users to
share presentations, documents,
and infographics with a global
audience. Its key features
include:
Content Sharing: Users can
upload and share presentations,
documents, PDFs, videos, and
infographics on SlideShare,
making it easy to showcase their
expertise, knowledge, and
thought leadership.
Discoverability: SlideShare has
a large and diverse user base,
allowing content creators to
reach a wide audience. Users can
discover content through search,
categories, tags, and
recommendations.

Embedding: SlideShare allows
users to embed presentations
and documents on websites,
blogs, and social media
platforms, making it easy to
share content across different
channels and increase visibility.
Analytics: SlideShare provides
analytics and insights into the
performance of uploaded
content, including views,
downloads, likes, shares, and
demographics of the audience.
This data helps content creators
understand their audience and
optimize their content strategy.

Lead Generation: SlideShare
offers lead generation features
for businesses and marketers,
allowing them to collect leads by
gating content behind a form or
capturing contact information
from viewers who download or
view presentations.
Professional Branding:
SlideShare provides a platform
for professionals and businesses
to establish their brand and
credibility by sharing high-
quality, informative content
related to their industry,
expertise, or products/services.

Slideshare by LinkedIn
Overall, SlideShare is a valuable
platform for sharing, discovering,
and consuming visual content,
making it a useful tool for
professionals, educators,
businesses, and marketers.
Collaboration: SlideShare
allows users to collaborate on
presentations and documents by
sharing editing permissions with
team members or collaborators.
This feature facilitates teamwork
and content creation.
SEO Benefits: SlideShare
presentations often rank well in
search engine results, providing
additional visibility and traffic to
content creators' websites and
profiles.

BEST TIMES TO POST ON
LINKEDIN

Best Times to Post on LinkedIn
The best times to post on
LinkedIn can vary depending on
your target audience and
industry, but generally, the
following times tend to be
effective for maximizing
engagement:
Weekdays:Tuesday,
Wednesday, and Thursday are
typically the best days to post on
LinkedIn, as professionals are
most active during the middle of
the workweek.
Morning Hours:Posting
between 8:00 AM and 10:00 AM
local time tends to be effective,
as many professionals check
their LinkedIn feeds during their
morning routines.
Lunchtime:Posting around noon
or during the lunch hour (12:00
PM to 1:00 PM) can also be
effective, as professionals may
browse LinkedIn during their
lunch breaks.

Best Times to Post on LinkedIn
Afternoon Hours:Posting
between 1:00 PM and 4:00 PM
can capture professionals'
attention as they take breaks or
wind down their workday.
Evening Hours:Posting between
5:00 PM and 9:00 PM can be
effective for reaching
professionals who check
LinkedIn after work or during
their evening downtime.
It's important to test different
posting times and monitor the
engagement metrics on your
posts to determine the optimal
times for your specific audience.
Additionally, consider factors
such as time zones, industry
norms, and the behavior
patterns of your target audience
when scheduling your LinkedIn
posts.

USING HASHTAGS ON LINKEDIN

Using Hashtags on LinkedIn
Using hashtags on LinkedIn can
help increase the visibility and
discoverability of your posts,
allowing them to reach a wider
audience of professionals who
are interested in similar topics.
Here's how to effectively use
hashtags on LinkedIn:
Research Relevant Hashtags:
Before using hashtags in your
posts, research relevant
hashtags related to your
industry, niche, or topic. Look for
popular hashtags that are
commonly used by professionals
in your field.
Use Hashtags Strategically:
Incorporate 2-5 relevant
hashtags into your posts. Choose
hashtags that are specific and
targeted to your content, rather
than generic or overly broad
hashtags. This will help your
posts reach the right audience
and avoid being lost in a sea of
unrelated content.

Integrate Hashtags
Naturally: Incorporate hashtags
naturally into your post copy or
add them at the end of your
post. Avoid using hashtags
excessively or cramming them
into your post in a way that feels
forced or spammy.
Create Branded Hashtags:
Consider creating your own
branded hashtags for your
company or specific campaigns.
Branded hashtags can help
increase brand awareness and
encourage user-generated
content related to your brand.
Monitor Hashtag
Performance: Keep track of
how your posts perform with
different hashtags. LinkedIn
provides analytics for your posts,
allowing you to see which
hashtags are driving
engagement and visibility. Use
this data to refine your hashtag
strategy over time.

Engage with Hashtags:
Explore and engage with posts
that use the same hashtags
you're targeting. Like, comment
on, and share posts with
relevant hashtags to increase
your visibility within those
hashtag communities and build
relationships with other
professionals.
Stay Relevant: Regularly update
your hashtag strategy to stay
current with industry trends and
topics. Monitor trending hashtags
and incorporate them into your
posts when relevant to capitalize on
current conversations and increase
your reach.
By using hashtags strategically
and thoughtfully, you can
increase the visibility of your
LinkedIn posts, attract more
engagement from your target
audience, and establish yourself
as a thought leader in your
industry.

GET VERIFIED ON LINKEDIN

Get Verified on LinkedIn

LINKEDIN IN JOBS

Job Search Digital Landscape
Networking is more important than ever.

LinkedIn Competitors
Indeed: Indeed is a popular job
search engine that aggregates
job listings from various sources,
including company websites, job
boards, and newspapers. It
offers similar job search and
application features to LinkedIn.
Glassdoor: Glassdoor is known
for its employee-generated
content, including company
reviews, salary information, and
interview insights. While it
primarily focuses on providing
transparency into company
culture and job opportunities, it
also offers job search
functionality.

Monster: Monster is one of the
oldest job boards and offers a
wide range of job listings across
different industries and
locations. It provides job search,
resume building, and career
advice services to job seekers.
CareerBuilder: CareerBuilder is
another major job board that
connects job seekers with
employers. It offers job search,
resume posting, and career
advice services, along with tools
for employers to manage the
hiring process.

ZipRecruiter: ZipRecruiter is a
job distribution platform that
helps employers reach a large
audience of job seekers through
various channels, including job
boards, social networks, and
email. It offers job search
functionality for candidates as
well.
AngelList: AngelList is a
platform specifically focused on
startups and job opportunities
within the startup ecosystem. It
connects job seekers with
startups and provides tools for
recruiting, fundraising, and
networking.

The Problem LinkedIn Solves
Before LinkedIn, the traditional
method of job hunting involved
sending paper resumes to
recruiters or companies either by
mail or in person. This process
was cumbersome and time-
consuming for both job seekers
and recruiters.
Limited Reach: Job seekers had
to rely on printed copies of their
resumes, which limited their
reach to a small number of
potential employers. They had to
identify job openings through
newspaper classifieds,
networking events, or word-of-
mouth.
Slow Response Time: Sending
resumes by mail or in person
meant that job seekers had to
wait weeks or even months for a
response from recruiters. There
was no way to track the status of
their applications or know if their
resumes had been received or
reviewed.

Inefficient Matching:
Recruiters had to manually sift
through stacks of paper resumes
to identify potential candidates
for job openings. This process
was time-consuming and prone
to human error, as recruiters
might overlook qualified
candidates or misplace resumes.
Limited Information: Paper
resumes provided limited
information about candidates'
skills, experiences, and
qualifications. Recruiters had to
rely solely on the contents of the
resume to evaluate candidates,
without additional context or
insights.
High Costs: Printing and mailing
resumes incurred costs for job
seekers, while recruiters had to
invest time and resources in
managing and organizing paper
resumes.

LinkedIn revolutionized the job
search process by providing a
digital platform for professionals
to create and share their
profiles, connect with recruiters
and employers, and apply for job
openings online. This digital
transformation solved many of
the challenges associated with
the old method of sending paper
resumes:
Expanded Reach: LinkedIn
allows job seekers to reach a
global audience of recruiters and
employers, expanding their
opportunities beyond geographic
limitations.
Faster Response Time:
Applying for jobs on LinkedIn is
instantaneous, and job seekers
can track the status of their
applications in real-time.
Recruiters can also quickly
review and respond to
applications, speeding up the
hiring process.

Efficient Matching: LinkedIn's
algorithms match job seekers
with relevant job openings based
on their skills, experiences, and
preferences. Recruiters can
search for candidates using
specific criteria and access a pool
of qualified talent.
Comprehensive Information:
LinkedIn profiles provide
comprehensive information
about candidates, including their
professional background, skills,
recommendations, and
endorsements. Recruiters have
access to rich insights that help
them make informed hiring
decisions.
Cost-Effective: LinkedIn offers
free and premium membership
options for both job seekers and
recruiters, making it a cost-
effective solution compared to
the expenses associated with
printing and mailing paper
resumes.

Overall, LinkedIn has
transformed the job search and
recruitment process by making it
more efficient, accessible, and
transparent for both job seekers
and recruiters, eliminating many
of the inefficiencies and
challenges of the old method of
sending paper resumes.

LINKEDIN IN EVENTS

Events on LinkedIn
Events on LinkedIn allow users
to create, promote, and manage
professional events directly on
the platform. Here's a summary
of events on LinkedIn:
Creation: Users can create
events for various purposes,
such as webinars, workshops,
networking events, conferences,
and seminars. They can add
event details such as title,
description, date, time, location,
and event image.
Promotion: Once created,
events can be promoted to a
user's network and beyond.
Users can invite their
connections, share the event on
their feed, and encourage
engagement through likes,
comments, and shares.
Discoverability: Events on
LinkedIn are discoverable
through search and
recommendations, allowing users
to find relevant events based on
their interests, industry, and
network.

Events on LinkedIn
Registration: Users can register
for events directly on LinkedIn,
making it easy to manage
attendance and track RSVPs.
Event organizers can send
reminders and updates to
registered attendees.
Engagement: Events provide
opportunities for engagement
before, during, and after the
event. Users can ask questions,
participate in discussions, and
network with other attendees,
speakers, and organizers.
Analytics: LinkedIn provides
analytics and insights for event
organizers to track the
performance of their events. This
includes metrics such as views,
clicks, registrations, and
attendee demographics.
Overall, events on LinkedIn offer a
powerful platform for professionals to
connect, learn, and engage with each
other in a professional setting. Whether
hosting or attending events, LinkedIn
users can leverage events to expand their
networks, showcase their expertise, and
stay informed about industry trends and
opportunities.

USE CASE - HOST AN EVENT

Event Invitations
Event invitations
Sort by:
▪ Location
▪ Current Company
▪ School
▪ Industry
Scroll through all contacts
Sort from a to z will expose new
contacts
1000 invites per week so start
months before your event.
Reset each week on Sunday
Setup same event of Facebook.
Cross Pollinate with Other
Social Networks
Setup Spashpages or duplicate
events
Not currently able to message
all attendees

COMPANY PAGES ON LINKEDIN

Company Pages on LinkedIn
provide organizations with a
platform to showcase their
brand, share updates, and
engage with their audience.
Here's a summary of Company
Pages:
Branding: Company Pages allow
businesses to build and promote
their brand identity on LinkedIn.
They can customize their page
with a logo, banner image, and
company information to make a
strong first impression.
Company Updates: Businesses
can share updates,
announcements, and content
relevant to their audience on
their Company Page. This
includes articles, blog posts,
videos, and photos to keep
followers informed and engaged.
Follower Engagement:
Followers can like, comment on,
and share company updates,
fostering interaction and
dialogue between the company
and its audience. This helps build
relationships and establish
credibility within the LinkedIn
community.

Career Opportunities:
Companies can post job
openings and recruitment
updates on their Company Page,
attracting potential candidates
and driving traffic to their
careers page. This helps
organizations showcase their
company culture and values to
prospective employees.
Analytics: LinkedIn provides
analytics and insights for
Company Pages, allowing
businesses to track the
performance of their content and
measure engagement metrics
such as impressions, clicks, and
follower demographics. This data
helps companies refine their
content strategy and optimize
their LinkedIn presence.

Sponsored Content:
Companies can also use their
Company Page to run sponsored
content campaigns, reaching a
wider audience of targeted
LinkedIn users through paid
advertising. This allows
businesses to amplify their
message and drive traffic to
specific landing pages or
promotions.
serve as a valuable tool for
businesses to build their brand,
engage with their audience,
attract talent, and drive business
objectives on the world's largest
professional networking
platform.

USE CASE - BUILD MEDIA
CONTACTS

LinkedIn Use Case - Media Contacts
Identify Media
Organizations
TVNZ
Media Works
Add contacts
Follow up with active
people who accept your
requests first
Weekend activity
Journalists have a 24/7
job
Make sure your profile is
up to date
2 degree
3 degree contacts
Example
200 invites
60 accepted
30 Identified for personified
follow up
10 contacts viewed message
5 contacts responded
Things which increase “weight”
Profile picture
Title
Endorsements or
recommendations
Seniority executive
# of connections
# of mutual connections

LinkedIn Use Case - Media Contacts
Direct contact with
newscasters

LINKEDIN TIPS AND TRICKS

LinkedIn Tips and Tricks
By leveraging these tips and
tricks, you can enhance your
LinkedIn experience and
maximize your professional
networking and branding efforts.
Customize Your LinkedIn
URL: Personalize your LinkedIn
profile URL to make it more
professional and easier to share.
You can do this by editing your
public profile settings.
Use Boolean Search: Utilize
Boolean operators (AND, OR,
NOT) in the LinkedIn search bar
to refine your search results and
find specific profiles or content.

Save Search Alerts: Save your
frequently used searches and set
up alerts to receive notifications
when new profiles matching your
criteria are added to LinkedIn.
Hide Your Connections: If you
want to keep your connections
private, you can choose to hide
them from your LinkedIn profile
settings.

Export Connections: LinkedIn
allows you to export your
connections' contact information,
making it easier to stay in touch
outside of the platform.
Export Your Data: export and
download your data to use in BI
(Business Intelligence) tools for
visualization charts and graphs
Follow Hashtags: Follow
relevant hashtags related to your
industry or interests to discover
new content and connect with
like-minded professionals.

LinkedIn Alumni Tool: Use the
LinkedIn Alumni tool to explore
where former classmates work,
what they do, and what career
paths they've taken.
Share Rich Media: LinkedIn
supports various types of media,
including videos, presentations,
and documents. Use these
features to showcase your work,
projects, or portfolio.

Don't hesitate to ask colleagues,
mentors, or clients for
recommendations on your
LinkedIn profile.
Recommendations add credibility
and validation to your skills and
expertise.
Engage with Insights:
LinkedIn provides insights into
who has viewed your profile,
how you rank in searches, and
more. Use this data to optimize
your profile and engagement
strategy.

THE FUTURE OF LINKEDIN

The Future of LinkedIn
The future of LinkedIn is likely to
involve continued innovation and
evolution to meet the changing
needs of professionals,
businesses, and job seekers.
Here are some potential trends
and developments that could
shape the future of LinkedIn:
Enhanced Personalization:
LinkedIn may leverage artificial
intelligence and machine
learning algorithms to provide
more personalized experiences
for users, including tailored job
recommendations, content
suggestions, and networking
opportunities.
Focus on Skills and Learning: With the
growing emphasis on lifelong learning and
upskilling, LinkedIn may expand its
offerings in the education and learning
space. This could involve partnerships with
educational institutions, content creators,
and industry experts to provide a wide
range of courses, certifications, and
learning resources.
Integration with Microsoft Services:
As a subsidiary of Microsoft, LinkedIn may
further integrate with other Microsoft
products and services, such as Office 365,
Dynamics 365, and Teams. This
integration could streamline workflows,
enhance collaboration, and provide
seamless access to professional tools and
resources.

Remote Work and Freelancing:
With the rise of remote work and
the gig economy, LinkedIn may
develop features and tools
specifically tailored to remote
workers, freelancers, and
independent professionals. This
could include virtual networking
events, project-based job
listings, and tools for managing
remote teams.
Diversity, Equity, and Inclusion: LinkedIn
may continue to prioritize diversity,
equity, and inclusion initiatives, both
within its platform and in the broader
professional ecosystem. This could involve
promoting diverse talent, combating bias
in hiring, and providing resources and
support for
Expansion into Emerging Markets:
LinkedIn may focus on expanding its
presence in emerging markets,
particularly in regions with rapidly growing
economies and large populations of
professionals. This could involve
localization efforts, partnerships with local
organizations, and tailored offerings to
meet the needs of users in these markets.

Blockchain and Decentralized
Identity: LinkedIn may explore
the use of blockchain technology
and decentralized identity
solutions to enhance security,
privacy, and trust on its
platform. This could involve
features such as verified
credentials, secure messaging,
and decentralized reputation
systems.
Overall, the future of LinkedIn is
likely to be shaped by
advancements in technology,
changes in the workforce
landscape, and the evolving
needs of professionals and
businesses. As a leading
platform for professional
networking and career
development, LinkedIn is well-
positioned to continue driving
innovation and creating value for
its users in the years to come.

Q + A

Thank You
Attention is the
World's #1 Currency
Thank You!
@maitlandwaters

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Slideshare
https://www.slideshare.net/slidesh
ow/linkedinmasterclasssymbioage
ncyv3-3-pptx/269171198
Twitter
http://www.x.com/maitlandwaters
LinkedIn
Google Meet:
View details and RSVP
https://calendar.app.google/h34Ju
b18s6Ri31NS7

APPENDIX

SYMBIO AGENCY
EXPERIENCE AND EXAMPLES

Social Media @ Imagine Gallery NYC
● Saatchi and Saatchi (Tom Eslinger)
● Holition
● Artwork by Alex Grey (COSM)
● Russian Chamber of Commerce NYC

Michael J Fox Foundation Strategy

https://www.slideshare.net/slideshow/uber-cadillac-digital-strategy-
detroit-auto-show/78304990
UBER Cadillac Detroit Autoshow

GovHack - Eye Test VR Strategy
http://bit.ly/psstgovhack2017

NZEdge.com / Sweeney Vesty

New York Fashion Week

Life Education Trust

NOW - Phil Keoghan / Amazing Race

Annie O Music@ The Standard Hotel

TrafficWatch and Rideshare WLG

Universal Music Group Player

SMWNY - Social Media Week NY

Annie O Music @ The Standard Hotel

Detroit - Motown Records

Lounge Candelas Album (NASA)
https://soundcloud.com/h-
track/lounge-candelas-2-
disc-
1?in=ritajoy/sets/francois-k

Symbio Experience

Vendo Services
Http://www.vendoservices.com
Bill better,
grow more.
INTELLIGENT PAYMENTS WITH A
HUMAN TOUCH
Maximize revenue, minimize
chargebacks and fraud, and keep
customers coming back. Drive
business forward.

Payment Processing - Vendo Services
Payment processing services to
e-commerce merchants,
including high-risk merchants.
Vendo offer frictionless
checkouts to keep consumers
happy and capture new
business. AI-enabled tools
provide smart pricing, simplify
checkout, and minimize fraud
and risk.
Vendo team guide merchants
through technical integrations,
regulatory compliance, and
capturing analytics to optimize
their revenue generation and
capture.

LinkedIn Masterclass Techweek 2024 v4.1.pptx

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