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w/ Dr. @PaulGordonBrown
CollegeStudentLifeOnline
andWhatitMeansfor
Understanding
SocialMediaEngagement
@paulgordonbrown
www.paulgordonbrown.com
paulgordonbrown@gmail.com
myth
the
of the
Digital Native
Just because you use social media…
doesn’t mean
well.
you know how to use it
@paulgordonbrown
Moving
Engagement
BEYOND
1 2
We’re Going To Explore Two Topics Today
Digital Identity
or Reputation
Digitized
Development
@paulgordonbrown
Digital Identity
@paulgordonbrown@paulgordonbrown
Digital Identity
@paulgordonbrown
Or more accurately, digital identities,
are the personas, data, and actions
we take online as well as the
reputation of those identities and
how they are viewed by others.
@paulgordonbrown
@paulgordonbrown
digital stamp
@paulgordonbrown
FROM THE WOMB!
We even have digital stamps
@paulgordonbrown
Your Name
@paulgordonbrown
Your Name
What is the first thing that comes up?
Is it you?
Is it someone else?
What do you want to come up?
BE
AWARE!
@paulgordonbrown
We need to educate each other
on digital reputation.
TheInternetIs
Forever
@paulgordonbrown
Yourparents
willprobably
postan
embarrassing
pictureasa
#TBT.
@paulgordonbrown
Mistakesand
embarrassing
photoscan
followus
forever.
THINK
POST
beforeyou
@paulgordonbrown
collegesandemployers
arelistening
@paulgordonbrown
of recruiters use or plan to begin
using social networks/social
media for recruiting
94%
Jobvite Social Recruiting Survey 2013
@paulgordonbrown
PrivacyIs
YourProblem
@paulgordonbrown
You assume

RESPONSIBILITY!
When it comes to privacy…
@paulgordonbrown
raiseyour
privacy
settings
@paulgordonbrown
BUT
@paulgordonbrown
itlowers
yourpotential
impact
@paulgordonbrown
PUBLIC
PRIVATE
@paulgordonbrown
@paulgordonbrown
BeA
Digital
Change
Agent
@paulgordonbrown
clicktivism
go beyond How do we
define
“meaningful”
participation?
Adam Gismondi, Ph.D.
@AdamGismondi / @TuftsIDHE
Institute for Democracy & Higher Education
social media and civic engagement…
Allows fast,
customized
information
gathering
Facilitates
information
sharing
Drives civic
learning and
organization
Adam Gismondi, Ph.D.
@AdamGismondi / @TuftsIDHE
Institute for Democracy & Higher Education
but it also… Lead to an
avoidance of civil
debate
Adam Gismondi, Ph.D.
@AdamGismondi / @TuftsIDHE
Institute for Democracy & Higher Education
Create an
intimidating
environment for
early-stage
development
Digital Identity
@paulgordonbrown@paulgordonbrown
Digitized Development
@paulgordonbrown@paulgordonbrown
Digitized Development
@paulgordonbrown
is the underlying developmental
processes that inform how we
understand ourselves and our
behavior in digital spaces.
Digitized development can carry
unique properties from offline
development.
@paulgordonbrown
It’s A Psychological Process!
@paulgordonbrown
eRezLife
Digitized Development
MarciaBaxterMagolda’s
TheoryofSelf-Authorship
Student explores and experiments
openly with social media. This is
strongly influenced by authorities
(parents/guardians) through access
and peers through peer culture.

Student does not understand how
online and offline interactions can
impact each other or possess a
sophisticated understanding of
context.
Student makes conscious choices about
social media usage and how it fits into life
desires, outlook, and goals.

Student realizes that one’s online life
requires constant renegotiation as one’s
goals, needs, contexts, and
circumstances change.
@paulgordonbrown
Pursuitof
Likes
@paulgordonbrown
“HowmanyLikesdid
yourpostget?”
“Whatdoesthatmean?”
Addie
“Thatnumberinitself
doesn’tmeananything
unlessyoucompareitto
otherposts.”
-Addie
@paulgordonbrown
“Thenyougetinthatwhole
thingwherepeoplestart
comparingthemselvesto
otherpeople.Thatreallyisn’t
thebestroutetogodown.”
Addie
“You’rethinkingaboutit
toomuch.”
IMAGE: CHOMPOO BARITONE
Curating
Perfected
Images
“…inthebackofmy
mindthere’sacertain
standardofinteraction
thatIgetoneverysingle
tweetthatIwantto
makesureIdon’tdrop
below.”
-Mesut
IMAGE: CHOMPOO BARITONE
Selective
Viewof
Reality
Higton Bros: What’s On Your Mind
“…weusesocialmediaasa
highlightreelofourlivesand
howmanytimesoutoften
wouldyousaythatyou
wouldn'tpostsomething
becauseit'snotahighlight.”
-Hallie
@paulgordonbrown
There'salotoftimeswhenyouthinkthat
peoplehavethebestlifeeverbecauseof
whatthey'reposting. Wheninreality
they'regoingthroughalot,andprobably
manysimilarthingsthatyouare,but
becausethey'repostingallthisfunstuff,
youthinkthattheirlivesareperfect.”
-Hallie
masks
adance
outfits
“…it’salmostlikedoinga
dancethatyoucan’tbe
toomuchofsomething.”
-Liam
@paulgordonbrown
games
playing
“I'vegottokeepup.”
-Annie
@paulgordonbrown
“Yeahit’sexhausting…
it’swhatcausesmy
unhappiness…
thecomparisonsget
sointense…
IfeellikeI’mjusta
constantfailure”
-Logan
IMAGE: CHOMPOO BARITONE
Consuming
Perfected
Images
“That’swhat,Iassume,[is]
causingmygreatest
dissatisfactionat[college].
Seeingmylifeincomparison
toothers.”
-Logan
@paulgordonbrown
“Idefinitelythinkaboutit
morethanIshould.”
-Ashley
@paulgordonbrown
Authenticity IMAGE: CHOMPOO BARITONE
and
community
a: worthyofacceptanceorbelief
asconformingtoorbasedonfact
b: conformingtoanoriginalso
astoreproduceessentialfeatures
c: madeordonethesameway
asanoriginal
“Mymom’sfriendswithme
onFacebook…Shedoesn’t
knowaboutmyboyfriendso
Ide-tagallpicturesofhim.”
-Logan
!
“Differentmasks,orthe
differentfacesI'llputonfor
differentsocialmedia
platforms.It’snotnecessarily
thatI'macompletelydifferent
person,butit'sjustdifferent.”
-Meghan
“Ihavethisoneidentitybutit
kindofmoldsalittlebittomatch
whatisnecessaryforeachsocial
network.Notnecessarilylying
aboutmyselfit’sjustthatIkindof
fitmyidentityintothatspecific
oneIguess.”
-Logan
“It'slikeapieceofyouand
eachsocialmediaoutletisa
differentpieceofyou…”
-Grace
Weneedtolearn
toown,rather
thanbeowned
by,technology.
@paulgordonbrown
social media
can be used
for so much
MORE
be a good partner
in learning
ISTE STANDARDS
FOR STUDENTS
2016
2016 ISTE Standards for Students
Reputation
Literacy
Citizenship
Communication
Collaboration
Digital Learning Outcomes for College Students
Digital
Digital Reputation
One’s digital reputation is how one is viewed by others based on the
information that can be found online. Digital reputations can be
curated and actions can be taken or avoided in order to craft a
desired reputation.
• Describe their current digital reputation.
• Describe what they want their digital reputations to be.
• Explain how actions and posts can influence one’s digital reputation.
• Analyze how their current digital reputation is reflective (or not) of the
reputation they want.
• Develop a plan for crafting a desired digital reputation.
• Repeatedly critique and adjust their digital reputations as necessary.
Digital Literacy
Digital literacy is the ability to consume and apply critical thinking
skills to information and news found online. It entails the ability to
identify and evaluate the credibility of digital content.
• Identify and evaluate reputable and accurate sources for online
news and information.
• Identify phishing and other online scams and questionable activity.
• Investigate the veracity and sources of digital information, news,
and rumors.
• Evaluate one’s own role in consuming and sharing reputable
information.
• Produce and share digital content that is researched and vetted.
Digital Citizenship
Digital citizenship skills include the ability to interact with others civilly, and
towards productive ends. Digital citizens respect the rights of others,
understand issues of ethics and privacy, and laws governing online
behaviors.
• Apply social media skills for activism and the public good.
• Identify and intervene when individuals are indicating self-harm or
damaging behaviors online.
• Produce and share digital content that respects copyright and enhances
dialogue.
• Explain the nature of privacy online and the types of information that is
collected and shared online.
• Change one’s privacy settings and modify behaviors to fit one’s desired
level of engagement online.
Digital Communication
Being able to successfully communicate on digital
platforms includes the ability to engage in dialogue with
others in a constructive and mutually beneficial way.
•Recognize civil behaviors online and the effects of uncivil
behavior.
•Use and post to social media in a reflective and
responsible way.
•Demonstrate how to engage in dialogue across difference
online and employ strategies to manage conflict.
Digital Collaboration
Collaboration online requires an awareness of appropriate
tools, how to use these tools, and how to set goals and tasks
that allow for all to participate.
•Identify collaborative online tools that enable one to
accomplish tasks.
•Demonstrate the ability to use collaborative features of
software to achieve personal and shared goals.
•Apply information and engage others in the wider digital
world to group tasks, problems, and solutions.
•Plan and organize teams and teamwork online.
Reputation
Literacy
Citizenship
Communication
Collaboration
Digital Learning Outcomes for College Students
Digital
Career
Services
Departments/Schools
of Communication
University
Marketing
Information
Technology
Alumni
Unique
Partnerships
Everyone
on campus
can get
involved…
Digital
Skills
Workshops
Digital
Skills
Workshops
•Using design software
•Developing a LinkedIn
Presence
•Using collaboration
tools
•Presentation software
and delivery
Educate for
Digital Reputation
Educate for
Digital Reputation
•Invite speakers
•Offer professional
headshot services
•Encourage digital
portfolio creation
•Infuse concepts into the
common read
Create spaces for
application
Create spaces
for application
•Host TEDx style talks
•Engage with students
online through official
channels
•Employ students as
digital marketers and
ambassadors
integrated
marketing team
managers
Kath Bukis
Print Shop Manager
Chloe Corsi
Manager
Catherine O’Malley
BSUlife.com Editor in Chief
Jessica Laudati
Design Team Manager
Emily Cohn
Video Team Manager
Laura Lawton
Social Media Manager
5 5 7
5 6 2
Ed Cabellon, Ph.D.
@EdCabellon
www.EdCabellon.com
http://bit.ly/bsusmmarketingworksheet
Ed Cabellon, Ph.D.
@EdCabellon
www.EdCabellon.com
Final thoughts…
teacheachother
inunderstanding
thesetools
@paulgordonbrown
Involve your
whole team.
Stay
current
ontech
trends.
don’t lead
fearwith
@paulgordonbrown
don’t lead with
shame
@paulgordonbrown
vulnerable
be
@paulgordonbrown
It’sokay…andevenadvised…
totakeabreakfrom
technologyonoccasion.
@paulgordonbrown
www.paulgordonbrown.com
paulgordonbrown@gmail.com

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