Bea Digital Leader!NavigatingandLeveraging SocialMedia w/
Dr. @PaulGordonBrown

So who is this guy?
@paulgordonbrown

Whatis…

Whatdo
youwantto
achieve?

Whoareyou?
Whodoyou
wanttobe?

PossibilityFearvs

Whatdoyou
think?

@paulgordonbrown

digital stamp
@paulgordonbrown

FROM THE WOMB! We even
have digital stamps @paulgordonbrown

Your Name
@paulgordonbrown

@paulgordonbrown

@paulgordonbrown

@paulgordonbrown

Your Name What is the
first thing that comes up? Is it you? Is it someone else? What do you want to come up?

TheInternetIs
Forever
@paulgordonbrown

Yourparents willprobably postan embarrassing pictureasa
#TBT. @paulgordonbrown

Mistakesand
embarrassing
photoscan
followus
forever.

THINK
POST
beforeyou
@paulgordonbrown

collegesandemployers
arelistening
@paulgordonbrown

of recruiters use or plan
to begin using social networks/social media for recruiting 94% Jobvite Social Recruiting Survey 2013

@paulgordonbrown

WeWillMake
HowWeHandle
Mistakes
ThemDefinesUs
@paulgordonbrown

@paulgordonbrown

youcan’t
@paulgordonbrown

PrivacyIs
YourProblem
@paulgordonbrown

You assume RESPONSIBILITY! When it
comes to privacy… @paulgordonbrown

raiseyour
privacy
settings
@paulgordonbrown

BUT
@paulgordonbrown

itlowers
yourpotential
impact
@paulgordonbrown

PUBLIC
PRIVATE
@paulgordonbrown

EngageinIssues
YouCareAbout
@paulgordonbrown

clicktivism
go beyond

Don’tBeASlave
ToTheLike
@paulgordonbrown

@paulgordonbrown

“HowmanyLikesdid
yourpostget?”
“Whatdoesthatmean?”
Addie

“Thatnumberinitself doesn’tmeananything unlessyoucompareitto otherposts.” -Addie
@paulgordonbrown

“Thenyougetinthatwhole thingwherepeoplestart comparingthemselvesto otherpeople.Thatreallyisn’t thebestroutetogodown.”
Addie “You’rethinkingaboutit toomuch.”

Haveyou… orsomeoneyouknow…ever… Deletedapost thatdidn’tget “enoughlikes?”
ALL

Haveyou… orsomeoneyouknow…ever… Un-likedapost becausesomeone got“toomany”likes?
ALL

“…inthebackofmy mindthere’sacertain standardofinteraction thatIgetoneverysingle tweetthatIdon’twantto
makesureIdon’tdrop below.” -Mesut

Are“likes”hanging
overyourheadlike
adarkcloud?
TTP

IMAGE: CHOMPOO BARITONE Curating Perfected
Images

FastFoodAdsvsReality!
Source: http://sourcefed.com/fast-food-ads-vs-reality/

Haveyou… orsomeoneyouknow…ever… Manipulatedapostto makeitappear “better”thanreality?
ALL

What’stheeffectof
thiskindof
manipulation
?
ALL

IMAGE: CHOMPOO BARITONE Selective Viewof
Reality

“…weusesocialmediaasa highlightreelofourlivesand howmanytimesoutoften wouldyousaythatyou wouldn'tpostsomething
becauseit'snotahighlight.” -Hallie @paulgordonbrown

There'salotoftimeswhenyouthinkthat peoplehavethebestlifeeverbecauseof whatthey'reposting. Wheninreality they'regoingthroughalot,andprobably
manysimilarthingsthatyouare,but becausethey'repostingallthisfunstuff, youthinkthattheirlivesareperfect.” -Hallie

Istheresomeoneinyour
feedwhohasthe
“perfectsocialmedialife”
?
TTP

Howdoesthiseffectyou
?
TTP

masks
adance
outfits

games
playing

“…it’salmostlikedoinga
dancethatyoucan’tbe
toomuchofsomething.”
-Liam
@paulgordonbrown

“I'vegottokeepup.”
-Annie
@paulgordonbrown

Doyoudo“thedance”
?
ALL

Doyouplay“agame”
?
ALL

Howdoesthiseffectyou
?
TTP

IMAGE: CHOMPOO BARITONE Consuming Perfected
Images

“Yeahit’sexhausting… it’swhatcausesmy unhappiness… thecomparisonsget sointense…
IfeellikeI’mjusta constantfailure” -Logan

Hassocialmedia
comparisonever
madeyoufeelsad
?
ALL

“Idefinitelythinkaboutit
morethanIshould.”
-Ashley
@paulgordonbrown

Doyou?
II

Weneedtolearn
toown,rather
thanbeowned
by,technology.
@paulgordonbrown

TIPS

Learnabout
managing
yourdigital
reputation.
@paulgordonbrown

Chartyourownpath.
Bearolemodel.
@paulgordonbrown

vulnerable
be
@paulgordonbrown

making mistakes isbetter than faking
perfections

FallForward.
Youmight
“stepinit.”

Dedifferent.

Getonline
withasenseofhumor.

It’sokay…andevenadvised…
totakeabreakfrom
technologyonoccasion.

Whatwould
youadd?

@paulgordonbrown
www.paulgordonbrown.com
paulgordonbrown@gmail.com