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Storify Hootsuite-university
Storify allows users to curate social media posts into stories that amplify brands' paid and earned social media. The tool addresses issues like content disappearing from feeds and only followers seeing brands' posts. Storify stories showcase customer voices, highlight curated conversations, and last longer than individual posts through search engine optimization. Examples demonstrate using Storify to cover events, debates, content marketing, and product launches through social media stories.
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- 1. How to AmplifyYour Paid & Earned Social Media with Storify It’s all about storytelling twitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
- 2. Biography Xavier Damman Co-founder / CEO Storify xdamman@storify.com @xdamman twitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
- 3. Agenda 1. The problem 2. The solution 3. What is Storify and how to use it? 4. Examples 5. More to read twitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
- 4. Social media disappearsoff of streams • Social media flows by quickly and is forgotten • Nobody remembers what people/companies said yesterday • Nobody remembers what other people have said about you yesterday twitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
- 5. Only the peopleconnected to your brand, see your content • Only the people who are already converted to your brand, who are already following you, will receive your paid SM content. • As a user, I can only see what the people I follow say about your brand / campaign. twitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
- 6. Tell stories instead • Create rich narratives and amplify your customers’ voices • Highlight social media content that users would not have discovered • Be agnostic - leverage content from across the web and social platforms to tell a cohesive story • Stories last and are SEO and SMO optimized twitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
- 7. What is Storify? ~ DEMO ~ twitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
- 8. cocacola Cheer on #TeamUSA to London! Even better – say it on our Times Sq. billboard today, 11am-2pm ET http://cokeurl.com/ tisq #CheersTeamCoke promoted October 2012 - confidential - xavier@storify.com
- 9. Some examples twitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
- 10. All stories aresocial 1,500 +y ‣ News Collect reports from the ground s tories a da reported on social media, live blogging ‣ Events Conferences, sports, concerts, personal events (weddings, parties) ‣ Debates Curate conversations, publish the highlights ‣ Memes Curate and publish highlights of a trending meme ‣ Content Marketing Curate the views from experts in your industry ‣ Micro sites Show the social momentum around a product launch January 2013 - confidential - xavier@storify.com
- 11. January 2013 -confidential - xavier@storify.com
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- 23. Our users twitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
- 24. The leader inpublishing social media 22 of the top 25 U.S. news sites use January 2013 - confidential - xavier@storify.com
- 25. Major brands, politiciansand NGOs use dsdasds January 2013 - confidential - xavier@storify.com
- 26. January 2013 -confidential - xavier@storify.com
- 27. More to read twitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
- 28. October 2012 -confidential - xavier@storify.com
- 29. October 2012 -confidential - xavier@storify.com
- 30. October 2012 -confidential - xavier@storify.com
- 31. Thank You! xdamman@storify.com @xdamman twitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com