SlideShare a Scribd company logo
Educators as
in digital engagement
PARTNERS
What you can do…
w/Dr.@PaulGordonBrown
@paulgordonbrown
www.paulgordonbrown.com
paulgordonbrown@gmail.com
Research
Impact of social and digital
technology on college student’s
concepts of self.
Presentations
- Be. Act. Do. Digital Leadership.
- Digital Social Justice
- What Every Digital #SApro
Should Do
- Engaging With Students
Online and With Social Media
@paulgordonbrown
#ACUIRegionIV16
This session is Twitter-friendly.
@paulgordonbrown
2 ways…
2 ways…
engaging
students
online
2 ways…
engaging
students
online
teaching
skills to be
effective
engaging
students
online
broadcasting
engagement
technology is a
TOOL
technology
is also a
CONTEXT
You don’t
Expert
have to be an
You might
“STEP IN IT”
teach
doing
Help
students by take the
leap with
them.
Social Media Trends.
0
25
50
75
100
Facebook Instragram Twitter Pintrest LinkedIn
23
3437
53
87
Social Media Platform Adoption (2014)
18-29 year olds
Source: Pew Research Center Social Media Update 2104
0
25
50
75
100
Facebook Instragram Twitter Pintrest LinkedIn
Social Media Platform Adoption (2014)
Age comparison
18-29 yo
65+ yo
Source: Pew Research Center Social Media Update 2104
0
25
50
75
100
Facebook Instragram Twitter Pintrest LinkedIn
Social Media Platform Adoption (2014)
Household income comparison
Less than 30k/yr
More than 75k/yr30k-
30k-
75k+
75k+
75k+
Source: Pew Research Center Social Media Update 2104
0
25
50
75
100
Facebook Instragram Twitter Pintrest LinkedIn
Social Media Platform Adoption (2014)
Race comparison
White Hispanic
Black
Black
Black
Black
White
White
Source: Pew Research Center Social Media Update 2104
0
25
50
75
100
Facebook Instragram Twitter Pintrest LinkedIn
Social Media Platform Adoption (2014)
Sex comparison
Men Women
Women
Women
Men
Women
Men
Source: Pew Research Center Social Media Update 2104
Content Examples.
Outcomes
1. Develop relationships with your students
2. Develop community
3. Model appropriate online behavior
4. Customer service
5. Marketing and information sharing
6. Reading student culture/discourse
Boston College
Outcomes1. Point out hurtful comments and
problematic behavior.
2. Describe the negative effects of hurtful
comments on target groups.
3. Modify their own behavior.
4. Create a more welcoming campus
climate.
5. Encourage student action.
Divisional Example.
Centralized,
Decentralized,
or Hybrid Model
Administrative Support?
Campus Partners?
Communication
Infrastructure
Communication
Infrastructure
Ed Cabellon, Ph.D.
@EdCabellon
www.EdCabellon.com
http://bit.ly/bsusmguide15
Ed Cabellon, Ph.D.
@EdCabellon
www.EdCabellon.com
Ed Cabellon, Ph.D.
@EdCabellon
www.EdCabellon.com
http://bit.ly/bsurccsmjd
Ed Cabellon, Ph.D.
@EdCabellon
www.EdCabellon.com
integrated
marketing team
managers
Kath Bukis
Print Shop Manager
Chloe Corsi
Manager
Catherine O’Malley
BSUlife.com Editor in Chief
Jessica Laudati
Design Team Manager
Emily Cohn
Video Team Manager
Laura Lawton
Social Media Manager
5 5 7
5 6 2
Ed Cabellon, Ph.D.
@EdCabellon
www.EdCabellon.com
http://bit.ly/bsusmmarketingworksheet
Ed Cabellon, Ph.D.
@EdCabellon
www.EdCabellon.com
Best practices.
Who’s your audience?
All students?
A sub-population?
Parents?
Alumni?
Stakeholders?
Who’s your audience?
What’s your G.I.F.T.?
Modified from Gross, L. (2014). How to manage social media in higher education. http://lizgross.net/ebook/
GoalModified from Gross, 2014
Be helpful?

Be a champion?

Provide information?
Modified from Gross, 2014
Identity
?
Modified from Gross, 2014
?
The royal “we?”

Do we know who you are?

Or is it a persona?
Modified from Gross, 2014
Formality
Modified from Gross, 2014
LOL 😃 👍

Thank you for your inquiry.

¯_(ツ)_/¯
Modified from Gross, 2014
Tone
Modified from Gross, 2014
Playful?

Sarcastic?

Authoritative?
Modified from Gross, 2014
What’s your G.I.F.T.?
Modified from Gross, L. (2014). How to manage social media in higher education. http://lizgross.net/ebook/
Goal
Identity
Formality
Tone
CONTENT IS KING
Who’s
content?
developing your
Matrix
Topic Examples %
ModifiedfromGross,2014
Topic Examples %
Leadership
Articles
Found on the Web; Added to our blog from
student class assignments
40%
Highlights
Profiles of staff, student leaders, and highlights
of student organizations
30%
Pride Photos Photos of our mascot, photos from events 10%
Deadlines
Informational: org fair sign-ups, last day of
classes, last day to drop classes
20%
Modified from Gross, 2014
teaching
skills to be
effective
ISTE STANDARDS
FOR STUDENTS
2016
2016 ISTE Standards for Students
“Students leverage
technology to take an
active role in choosing,
achieving and
demonstrating
competency in their
learning goals, informed
by the learning
sciences.”
Empowered
Learner
1
“Students recognize the
rights, responsibilities
and opportunities of
living, learning and
working in an
interconnected digital
world, and they act and
model in ways that are
safe, legal and ethical.”
Digital
Citizen
2
“Students critically curate
a variety of resources
using digital tools to
construct knowledge,
produce creative artifacts
and make meaningful
learning experiences for
themselves and others.”
Knowledge
Constructor
3
“Students use a variety of
technologies within a
design process to
identify and solve
problems by creating
new, useful or
imaginative solutions.”
Innovative
Designer
4
“Students develop and
employ strategies for
understanding and
solving problems in ways
that leverage the power
of technological methods
to develop and test
solutions.”
Computational
Thinker
5
“Students communicate
clearly and express
themselves creatively for
a variety of purposes
using the platforms,
tools, styles, formats and
digital media appropriate
to their goals.”
Creative
Communicator
6
“Students use digital
tools to broaden their
perspectives and enrich
their learning by
collaborating with others
and working effectively in
teams locally and
globally.”
Global
Collaborator
7
Career
Services
Departments/Schools
of Communication
University
Marketing
Information
Technology
Alumni
Unique
Partnerships
Everyone
on campus
can get
involved…
Digital
Skills
Workshops
Digital
Skills
Workshops
•Using design software
•Developing a LinkedIn
Presence
•Using collaboration
tools
•Presentation software
and delivery
Educate for
Digital Reputation
Educate for
Digital Reputation
•Invite speakers
•Offer professional
headshot services
•Encourage digital
portfolio creation
•Infuse concepts into the
common read
@paulgordonbrown
Create spaces for
application
Create spaces
for application
•Host TEDx style talks
•Engage with students
online through official
channels
•Employ students as
digital marketers and
ambassadors
integrated marketing
team managers
Kath Bukis
Print Shop Manager
Chloe Corsi
Manager
Catherine O’Malley
BSUlife.com Editor in Chief
Jessica Laudati
Design Team Manager
Emily Cohn
Video Team Manager
Laura Lawton
Social Media Manager
5 5 7
5 6 2
Leverage your
Leadership
Programs
Small Group Strategizing
some things to
thinkabout
it takes
TIME
Be consistent
Be dedicated
technology
is NOT
required
EVERY
time
@paulgordonbrown
Resources.
.com
@paulgordonbrown
www.paulgordonbrown.com
paulgordonbrown@gmail.com

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