8 Questions B2B Commercial Teams Can Ask To Help Product Discovery
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Running head DEVELOP AN APPLICATION FOR RETAILERS1DEVELOP AN A.docx
Running head: DEVELOP AN APPLICATION FOR RETAILERS 1
DEVELOP AN APPLICATION FOR RETAILERS 43
Develop an Application for Retailers
Action Research Paper
Jaya Kumar Pitti
Wilmington University
IST 8101
Under the guidance of
Prof. Billy Machage
Table of Contents
Introduction…………………………………………………………………………….. 6
Methodology………………………………………………………………………….... 10
Literature Review……………………………………………………………………… 13
Proposal…………………………………..……………………………………............ 17
First Iteration: Learn about Different Problems Underlying in Retail Industry……… 17
Second Iteration: Learn about different ways of Application Development…………. 17
Third Iteration: Comparing different Analytics and other business process Applications for Retail sector……………………………………………..……………………….……….. 17
Fourth Iteration: Finalizing right tools, technologies and process to develop the Application..18
Fifth Iteration: Developing and Integrating the Applications……………………………… 18
First Iteration: Learn about Different Problems Underlying in Retail Industry…...… 20
Plan…………………………………………………………………………………….. 20
Action………………………………………………………………………………….. 21
Observe………………………………………………………………………………… 22
Reflect………………………………………………………………………………….. 23
Second Iteration: Learn about different ways of Application Development……………… 25
Plan…………………………………………………………………………………. 25
Action………………………………………………………………………………. 26
Observe……………………………………………………………………………… 27
Reflect………………………………………………………………………………. 29
Third Iteration: Comparing different Analytics and other business process Applications for Retail sector
…………..…............................................................................................................. 31
Plan………………………………………………………………………………….. 31
Action……………………………………………………………………………….. 32
Observe……………………………………………………………………………… 33
Reflect…………………………………………………………………….…………… 35
Fourth Iteration: Finalizing right tools, technologies and process to develop the Application
…………………………………….…………………………………….………...... 37
Plan…………………………………………………………………………….……… 37
Action………………………………………………………………………………… 38
Observe……………………………………………………………………………….. 39
Reflect ………………………………………………………………………………… 41
Iteration 5: Developing and Integrating the Applications………………………….. 43
Plan………………………………………………………………………………….. 43
Action……………………………………………………………………………….. 44
Observe……………………………………………………………………………… 45
Reflect……………………………………………………………………………….. 47
Learning Summary…………………………………………………………………… 49
References……………………………………………………………………………. 51
Figure 1. Iterations Representation………………………………………………………….19
Table 1: Product Table………………………………………………………………………44
Table 2: Customer Table…………………………………………………………………… 45
Table 3: Billing Table………………………………………………………………………. 45
Develop an Application for Retailers
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MKT 500 Final Project Milestone One Product Idea Guidelines.docx
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Overview: For the first milestone, choose an existing organization from the list below and submit an idea for a new product or service. This product or service idea
will be used to create your marketing plan for the final project. If your idea is a product, describe the product, its functionality, and how it works. If it is a service,
describe the service offering so that readers understand what they would receive. Your product or service should address a problem that is not currently being
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Create a fictitious product or service for a company from the following list:
Southwest Airlines or American Airlines
Microsoft Corporation
Heinz Corporation
Caterpillar
3M Co
Costco
Tesla
Amazon
WalMart
Comcast
Your submission should address the following:
Company information:
o Company name, industry, traded name, stock symbol, publicly traded stock exchange, mission, status, marketing reports, and marketing domain
(use EDGAR, the SEC, and the Bureau of Labor Statistics sites for reference)
New product idea:
o What problem does your product/service solve for the target market (not you)? Would your target market say, “Yes, that is a problem and no
one has solved it” about your product/service?
o What competitive advantages does your product/service offer?
o What challenges might you face in the marketing of this product or service?
Ensure that you have adequately described your product or service. By the time your product or service description is written, the reader should understand and
be able to envision what you want to bring to market. If you have a service description, the reader should know where you are located, what your service offers,
and so on.
Rubric
Guidelines for Submission: Your paper must be submitted as a 2- to 3-page Microsoft Word document with double spacing, 12-point Times New Roman font,
one-inch margins, and APA formatting.
Critical Elements Proficient (100%) Needs Improvement (75%) Not Evident (0%) Value
Main Elements Includes most of the main
elements and requirements
and cites many examples to
illustrate each element
Includes some of the main
elements and requirements
Does not include any of the
main elements and
requirements
60
Inquiry and Analysis Provides in-depth analysis that
demonstrates complete
understanding of some
concepts
Provides analysis that
demonstrates some
understanding of concepts
Does not provide in-depth
analysis
10
Integration and
Application
Most of the course concepts
are correctly applied
Some of the course concepts
are correctly applied
Does not correctly apply any of
the course concepts
10
Research Incorporates some scholarly
resources effectively that
reflect depth an ...
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Running head DEVELOP AN APPLICATION FOR RETAILERS1DEVELOP AN A.docx
Running head: DEVELOP AN APPLICATION FOR RETAILERS 1
DEVELOP AN APPLICATION FOR RETAILERS 43
Develop an Application for Retailers
Action Research Paper
Jaya Kumar Pitti
Wilmington University
IST 8101
Under the guidance of
Prof. Billy Machage
Table of Contents
Introduction…………………………………………………………………………….. 6
Methodology………………………………………………………………………….... 10
Literature Review……………………………………………………………………… 13
Proposal…………………………………..……………………………………............ 17
First Iteration: Learn about Different Problems Underlying in Retail Industry……… 17
Second Iteration: Learn about different ways of Application Development…………. 17
Third Iteration: Comparing different Analytics and other business process Applications for Retail sector……………………………………………..……………………….……….. 17
Fourth Iteration: Finalizing right tools, technologies and process to develop the Application..18
Fifth Iteration: Developing and Integrating the Applications……………………………… 18
First Iteration: Learn about Different Problems Underlying in Retail Industry…...… 20
Plan…………………………………………………………………………………….. 20
Action………………………………………………………………………………….. 21
Observe………………………………………………………………………………… 22
Reflect………………………………………………………………………………….. 23
Second Iteration: Learn about different ways of Application Development……………… 25
Plan…………………………………………………………………………………. 25
Action………………………………………………………………………………. 26
Observe……………………………………………………………………………… 27
Reflect………………………………………………………………………………. 29
Third Iteration: Comparing different Analytics and other business process Applications for Retail sector
…………..…............................................................................................................. 31
Plan………………………………………………………………………………….. 31
Action……………………………………………………………………………….. 32
Observe……………………………………………………………………………… 33
Reflect…………………………………………………………………….…………… 35
Fourth Iteration: Finalizing right tools, technologies and process to develop the Application
…………………………………….…………………………………….………...... 37
Plan…………………………………………………………………………….……… 37
Action………………………………………………………………………………… 38
Observe……………………………………………………………………………….. 39
Reflect ………………………………………………………………………………… 41
Iteration 5: Developing and Integrating the Applications………………………….. 43
Plan………………………………………………………………………………….. 43
Action……………………………………………………………………………….. 44
Observe……………………………………………………………………………… 45
Reflect……………………………………………………………………………….. 47
Learning Summary…………………………………………………………………… 49
References……………………………………………………………………………. 51
Figure 1. Iterations Representation………………………………………………………….19
Table 1: Product Table………………………………………………………………………44
Table 2: Customer Table…………………………………………………………………… 45
Table 3: Billing Table………………………………………………………………………. 45
Develop an Application for Retailers
Introduction
Innovation is the new standard in organizations ...
UCD overview
This document provides an overview of User Centered Design (UCD). It discusses conducting user research, modeling user requirements, validating designs, and case studies. The key aspects of UCD include understanding users through research, modeling requirements based on user goals and scenarios, and validating designs through iterative testing with users. UCD helps ensure designs meet user needs and are usable, which can increase user satisfaction and business metrics like sales and loyalty.
MKT 500 Final Project Milestone One Product Idea Guidelines.docx
MKT 500 Final Project Milestone One: Product Idea Guidelines and Rubric
Overview: For the first milestone, choose an existing organization from the list below and submit an idea for a new product or service. This product or service idea
will be used to create your marketing plan for the final project. If your idea is a product, describe the product, its functionality, and how it works. If it is a service,
describe the service offering so that readers understand what they would receive. Your product or service should address a problem that is not currently being
sufficiently addressed by current solution providers, i.e., your competition. This milestone is due in Module One.
Create a fictitious product or service for a company from the following list:
Southwest Airlines or American Airlines
Microsoft Corporation
Heinz Corporation
Caterpillar
3M Co
Costco
Tesla
Amazon
WalMart
Comcast
Your submission should address the following:
Company information:
o Company name, industry, traded name, stock symbol, publicly traded stock exchange, mission, status, marketing reports, and marketing domain
(use EDGAR, the SEC, and the Bureau of Labor Statistics sites for reference)
New product idea:
o What problem does your product/service solve for the target market (not you)? Would your target market say, “Yes, that is a problem and no
one has solved it” about your product/service?
o What competitive advantages does your product/service offer?
o What challenges might you face in the marketing of this product or service?
Ensure that you have adequately described your product or service. By the time your product or service description is written, the reader should understand and
be able to envision what you want to bring to market. If you have a service description, the reader should know where you are located, what your service offers,
and so on.
Rubric
Guidelines for Submission: Your paper must be submitted as a 2- to 3-page Microsoft Word document with double spacing, 12-point Times New Roman font,
one-inch margins, and APA formatting.
Critical Elements Proficient (100%) Needs Improvement (75%) Not Evident (0%) Value
Main Elements Includes most of the main
elements and requirements
and cites many examples to
illustrate each element
Includes some of the main
elements and requirements
Does not include any of the
main elements and
requirements
60
Inquiry and Analysis Provides in-depth analysis that
demonstrates complete
understanding of some
concepts
Provides analysis that
demonstrates some
understanding of concepts
Does not provide in-depth
analysis
10
Integration and
Application
Most of the course concepts
are correctly applied
Some of the course concepts
are correctly applied
Does not correctly apply any of
the course concepts
10
Research Incorporates some scholarly
resources effectively that
reflect depth an ...
Mis analysis
The document provides an overview of information systems analysis and SWOT analysis. It discusses the importance of information systems analysis in identifying business requirements before technical design begins. This helps ensure projects are delivered on time and to specifications. The document also defines SWOT analysis, describing it as a tool to evaluate the strengths, weaknesses, opportunities, and threats of a project or business. SWOT analysis helps organizations set achievable goals and identify internal and external factors that could impact achieving objectives. Examples of using SWOT analysis for an MIS system are also provided.
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This document discusses the importance of business intelligence (BI) for supporting communities and provides guidance on implementing BI. It recommends creating Google Analytics accounts to track site usage within 24 hours. Key areas to focus on include adoption and growth, usability and usefulness, operational health, and community equity. Examples are provided for measuring things like content discovery/usefulness, system usability, uptime, and individual contributions over time. Resources for getting started with BI are also included.
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Similar to 8 Questions B2B Commercial Teams Can Ask To Help Product Discovery
Business analyst
Business analysis can involve many different roles beyond just being a link between IT and the business. A business analyst (BA) helps facilitate improvements across technology, processes, and people. They may work with various teams like marketing to provide estimates and solutions or be involved in requirements gathering once a project begins. BAs can also drive profits by improving processes. Importantly, BAs may specialize in particular business domains.
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1. The document discusses the role of a webmaster, which includes maintaining websites, designing web pages, responding to user comments, and ensuring servers and software are running accurately.
2. As well as technical responsibilities, a webmaster also manages content, advertising, marketing, and order fulfillment for websites. Core responsibilities include regulating user access rights and navigation, content placement, and content creation.
3. As the "one-man band", the webmaster also handles analytics, content management, project management, traffic management including SEO, SEM, banners, affiliates, and working with travel comparators.
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Whether you are a team of one, or in a big UX team, at some point in your career, you will find yourself having to demonstrate and explain the value of UX in a project or even in a company, if you haven’t already.
As part of a UX conference on the theme, "how do you UX", I explore ways we can have these dialogues with varying audiences. The discussion can vary from explaining what UX is and hosting/ facilitating workshops internally to show the process to your peers, to the ROI of UX to senior management in order to resource additional budgeting, or even to clients as new business pitches.
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Even as the pace of society, business, and the Internet continue to increase, many budgets and time lines continue to decrease. To compound this issue, there is a serious disconnect between business goals, user goals, and what visitors actually do on your site. UX practitioners need a simple and efficient way to reconcile these diverse needs while taking action on their data. Join us to learn about a new method for incorporating quantitative data such as web analytics and business intelligence into your qualitative user experience deliverables: personas, wireframes, and more. This presentation will include discussions of online business models, feedback loops for ensuring cross-discipline collaboration, and ongoing revisions.
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Organizations are looking to Microsoft 365 to transform and optimize how they work. When organizations are only reactive with governance and adoption efforts, they will continue to fall behind and spend all their time firefighting, supporting, and struggling to manage and get the most out of their Microsoft 365 investments. Proactive governance leads to greater stability, better resiliency, and much greater effectiveness. When paired with proactive adoption, you achieve far more with less. So why don’t organizations all embrace proactive governance and adoption? Why aren’t all organizations proactively tackling Microsoft Teams lifecycle management or how to best drive more significant teams' usage before and after meetings? Because it can be a daunting challenge, especially without help or a proven path forward.
Join Richard Harbridge, a Microsoft MVP and internationally recognized expert on Microsoft 365 and the Digital Workplace, as he shares the best ways to accelerate and shift Microsoft 365 governance from being reactive to being proactive. We will explore how proactive adoption aligns and compliments this proven approach and how it and the effectiveness driven by good governance help organizations maximize the value of their digital workplace and Microsoft 365 investments.
Usability - 'What the heck!!'
The document discusses the importance of usability in product design. It defines usability and outlines its benefits for both users and developers. Case studies are presented showing how usability testing and redesign led to improved user experiences and business outcomes for different websites and products. The roles of usability professionals in gathering user requirements and refining designs based on testing are also overviewed. The document stresses that usability should be incorporated early in the design process and made routine through organizational changes, dedicated staff, and infrastructure.
User story canvas
User Story Canvas by Maksim Gaponov
Next webinars:
In Search for Team's Efficiency https://attendee.gotowebinar.com/register/471689760712542978?source=slideshare
Best Tools to Develop Soft Skills in Scrum and Agile Development https://attendee.gotowebinar.com/register/3974870146644735746?source=slideshare
Building shared understanding in a scaled and distributed Agile environment is a challenge. The big picture view of a product is often lost, team members in one location are not aware of activities in other locations, and everyone is using their own standards – all while common misunderstandings of the User Story concept create an even bigger mess.
At Luxoft Agile Practice, we have developed a special tool for discussing and documenting User Stories. We call it User Story Canvas.
Cross Department collaboration for Product Managers in a Scale Up
Abrar Akhtar, Head of Product at fundsUP looks at Cross Department collaboration for Product Managers in a Scale Up
The Art and Science of Requirements Gathering
The document provides an overview of the process for gathering requirements for a project. It discusses the challenges of requirements gathering when stakeholders come from different backgrounds and submit varied documentation. It then outlines eight key steps to improving the requirements gathering process: scoping the project, conducting research, analyzing findings, modeling solutions, validating requirements, negotiating trade-offs, and managing the knowledge gap between experts and new clients. Traditional requirements focus on system operations while user stories emphasize customer value. The overall goal is to achieve consistent documentation that defines the project scope and meets stakeholder needs.
How to Make Your Resume Product Friendly by Ticketmaster PM
How to transform your resume to apply for a Product Management position?
Are you trying to break into Product Management and having a hard time getting called in for an interview? Thinking your resume may be affecting your chances? In this session, Haydee gave tips on how to transform your resume so that it highlights the experience and skills to get you in the door. This session is ideally suited for User Experience professionals, Business Analysts, or Developers seeking to transition into Product Management.
Fiona caldwell presentation
The document discusses maintaining an intranet at Tatts Group. It outlines the company's history with intranets since 2003 and describes its current intranet which focuses on tasks. It emphasizes the importance of usability testing to identify issues and maintaining useful content. Stakeholder interviews, task scenarios, log and feedback reviews, and usability tests are recommended to understand user needs. Content authors, templates, reviews, and communication are also discussed to help maintain an up-to-date intranet.
Showing The Value Of KM
This document discusses how to quantify the value of knowledge management (KM) programs through metrics and storytelling. It recommends collecting volume metrics like documents added but notes that these alone do not demonstrate value. More important are value drivers like revenue, costs, productivity and risk reduction. The document suggests identifying linkages between KM activities and these drivers through interviews and surveys then quantifying the impact on outputs. It also stresses understanding your audience and balancing logical arguments with narrative and establishing your credibility.
Postcard Patterns : An Agile User Interface Pattern Creation Process
The document discusses an agile user interface pattern creation process used by Salesforce. It describes challenges with an earlier pattern library and outlines a new approach using simple "postcard" style patterns that can be created and iterated on quickly in collaboration with various teams. The new process focuses on visual documentation over lengthy text and aims to improve communication, reuse, and onboarding through an accessible online pattern library.
Marketing Metrics 4 Pirates (July 2010)
Dave McClure discusses startup marketing metrics and focuses on the AARRR framework: Acquisition, Activation, Retention, Referral, and Revenue. He emphasizes measuring key metrics like conversion rates at different stages to optimize the customer journey from first visit to monetization. McClure also provides examples of marketing channels and tools to track metrics like volume, cost and conversions.
User Experience Distilled
The document discusses various topics related to user experience, including defining user experience, modeling users, evaluating usability, and visual design guidelines. It explains that user experience is made up of dependent layers including the surface, skeleton, structure, scope, and strategy. Methods for understanding users such as personas, profiles, and scenarios are presented. The importance of usability testing to evaluate a product is emphasized.
Business Analyst Interview Questions with Answers
Business Analyst Interview Questions with Answers, Business Analysis Interview Questions with answers, BA Interview Questions, Interview questions for business analyst, Business Analyst interview questions and answers, Real interview questions for business analysts, Hard interview questions during Business Analyst Interview, How to crack business analyst interview, BA Interview questions,
Adxstudio Portals provide solutions to access webpage for Microsoft dynamics CRM
Adxstudio Portals provide solutions to access webpage for Microsoft dynamics CRMCynoteck Technology Solutions Private Limited
The document discusses the features and capabilities of Adxstudio portal, a content management system that allows users to build a secure self-service portal without web development experience. Key features include leveraging Dynamics CRM, facilitating authentication via social logins, custom forms and lists, responsive design, and pre-configured solutions for industries like retail, government, and more. It also describes entity management, permissions, actions and web forms that can be used to capture and display information from CRM.Comparison of Project Management in IT Service versus Product Development
The document compares IT project management in IT service delivery versus product development. In IT service delivery, projects focus on clearly defining the service, customers, delivery parameters, and benchmarks to ensure service level agreements are met. In contrast, IT product development requires understanding target customers, selecting development lifecycles, defining the product utilization and lifecycle, and creating supporting ecosystems to provide a complete user experience. While both require defining requirements, IT service delivery emphasizes consistent delivery while product development focuses on building usable, reliable, and valuable products within an ecosystem.
Monetization - InfoDev Mobile Startup Camp 2013
Delivered during World Bank's Mobile Startup Camp (Washington, D.C.) in November 2013 (http://www.infodev.org/mobilestartupcamp).
The first part of the presentation provides some key insights from VisionMobile's Developer Economics 2013 report. The second part is an introduction to the hands-on workshop on business model design tools such as, stakeholder diagrams and the value proposition canvas.
JD Specific Session
This document provides guidance and examples for Samsung product management interviews. It begins with an overview of common interview questions, including behavioral and situational questions. It then provides examples of actual Samsung products and product managers. It discusses key product management concepts and frameworks. It also includes sample interview questions and responses for other companies like Amazon, Accenture, Genpact. The document is a comprehensive resource for understanding Samsung product roles and preparing for related interviews.
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Designing Outcomes For Usability Nycupa Hurst Final
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Steps to Pro-active Governance & Adoption in Microsoft 365
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Cross Department collaboration for Product Managers in a Scale Up
Cross Department collaboration for Product Managers in a Scale Up
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How to Make Your Resume Product Friendly by Ticketmaster PM
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Postcard Patterns : An Agile User Interface Pattern Creation Process
Adxstudio Portals provide solutions to access webpage for Microsoft dynamics CRM
Adxstudio Portals provide solutions to access webpage for Microsoft dynamics CRM
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Comparison of Project Management in IT Service versus Product Development
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留信网认证的作用:
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2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
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5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
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8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
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8 Questions B2B Commercial Teams Can Ask To Help Product Discovery
- 1. https://www.linkedin.com/in/desmond-leo/ 8 Questions for commercial teams to help product understand client feature requests
- 2. https://www.linkedin.com/in/desmond-leo/ Questions about reach Who will use this feature? (list the role: account manager, data analyst, accountants, CEO, etc.)
- 3. https://www.linkedin.com/in/desmond-leo/ What underlying task is the user trying to accomplish with this feature? (Describe the job the user was performing that led to this request) Questions about reach
- 4. https://www.linkedin.com/in/desmond-leo/ Does the request solve a problem that is unique to the customer? (list other accounts that have expressed the same problem) Questions about reach
- 5. https://www.linkedin.com/in/desmond-leo/ What type of value would this feature provide the customer? (cost reduction, time savings, inner peace, compliance, etc.) Questions about impact
- 6. https://www.linkedin.com/in/desmond-leo/ How often do they perform the task that requires this feature? (hourly, daily, weekly, monthly, quarterly, annually, less often etc.) Questions about impact
- 7. https://www.linkedin.com/in/desmond-leo/ What alternatives have customers resorted to without this feature? (manual spreadsheets, word docs, crying in the bathroom, other tech, etc.) Questions about impact
- 8. https://www.linkedin.com/in/desmond-leo/ Is it currently affecting their ability to deliver their top goals for the year? (not just any goals, but the ones that keep them up at night) Questions about priority
- 9. https://www.linkedin.com/in/desmond-leo/ How does the feature compare to what product is working on right now? (is it more or less important to the customer?) Questions about priority
- 10. https://www.linkedin.com/in/desmond-leo/ B2B is a team sport