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Design Basics for DIY Print and Digital Publications

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Originally presented at The Association of College and University Housing Officers International’s (ACUHO-I) Business Operations Conference in Scottsdale, AZ, in October 2016.

Published in: Design
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Design Basics for DIY Print and Digital Publications

  1. DesignBASICSfor DIYPrint and Digital Publications
  2. Sowhoisthisguy? @paulgordonbrown
  3. Participants will be able to… • Describe the key ideas in the conceptualization of any design project. • Articulate and apply basic principles of effective graphic design in their work—including the effective use of fonts, images, and color. • Identify sources of free or low-cost media for use in their marketing. • Identify free or low cost online tools for design.
  4. Whatdoyouwanttolearn today?
  5. concept design
  6. concept Focus Simplicity Signal to Noise Stickiness Going Viral
  7. design Finding Images Using Images Text Presentations Programs
  8. concept
  9. Focus concept
  10. Core Concept Ideas & Images Colors & Emotions
  11. Storyboard
  12. Simplicity concept
  13. Signal to Noise RATIO
  14. “If you put yourself in a position where you have to stretch outside your comfort zone, then you are forced to expand your consciousness”
  15. “If you put yourself in a position where you have to stretch outside your comfort zone, then you are forced to expand your consciousness”
  16. “If you put yourself in a position where you have to stretch outside your comfort zone, then you are forced to expand your consciousness.”
  17. “If you put yourself in a position where you have to s t r e t c h outside your comfort zone, then you are forced to expand your consciousness.”
  18. “If you put yourself in a position where you have to s t r e t c h outside your comfort zone, then you are forced to expand your consciousness.”
  19. 2007 2008 2009 2010 NRHH Chapter Membership • The number of NRHH members has increased steadily over the past four years • 2010 was our best year
  20. 2007 2008 2009 2010 30 26 18 12 NRHH Membership Increases
  21. Percentage of chart which looks like Pac-Man Looks like Pac-Man Does not look like Pac-Man
  22. Make it stick concept
  23. simplicity
  24. unexpectedness
  25. concreteness
  26. credibility
  27. Emotions
  28. stories
  29. Going Viral concept
  30. https://www.facebook.com/notes/facebook-engineering/visualizing-friendships/469716398919
  31. follow what’s #trending
  32. !Luck.
  33. concept Focus Simplicity Signal to Noise Stickiness Going Viral
  34. design Finding Images Using Images Text Presentations Programs
  35. design
  36. Finding Images design
  37. Start with the image
  38. 1024x768 @ 76dpi print @300dpi
  39. Using Images design
  40. VECTOR RASTER
  41. VECTOR RASTER
  42. STRETCH your images
  43. S T R E T C H your images
  44. Don’t your images contort
  45. Don’t use images watermarks with
  46. space Use white
  47. Text design
  48. Tunderstanding fonts
  49. Serif Sans Serif Artistic
  50. Serif
  51. Serif fonts are great for when you’re presenting large blocks of text. They are easier to read and more forgiving to the eye.
  52. Sans Serif
  53. Sans Serif for Headlines
  54. Artistic
  55. are great toArtistic fonts convey a feeling.
  56. D O N T B E A F R A I D T O B R E A K U P Y O U R T E X T
  57. This is a Standard Headline
  58. Headline This Standard is not a
  59. text inside your imagesadd
  60. text inside your images add
  61. Presentations design
  62. slidument
  63. bullet points
  64. story
  65. design Programs
  66. concept design
  67. concept Focus Simplicity Signal to Noise Stickiness Going Viral
  68. design Finding Images Using Images Text Presentations Programs
  69. @paulgordonbrown www.paulgordonbrown.com paulgordonbrown@gmail.com

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