SX insight from south by
southwest interactive 2012

The following are insights from
SXSW interactive 2012 shared via Twitter and accompanied by images from my camera @DavidCrandall

SXSW
interactive | 2012

We are drowning in platforms.
By creating great content we are creating a social media strategy. Joe Chernov tweeted by @CourtneyWalsh

If you want to scale
quickly, you MUST use paid media tweeted by @dhrosen

Don’t rely on technology to
solve your social strategy tweeted by @chicklitter

Put a human face on
the brand tweeted by @lorennoel

If you get a product
for free, you are not the customer. You are the inproduct The rancher isn’t business for the cattle. Eric Ries tweeted by @kkinnison

Most of the tools from
medieval times were extensions of the physical self. Tools now are extensions of the mental self. tweeted by @LatoyaPeterson

Mistake people make is trying
to duct-tape commerce onto an existing social experience, and this will fail. tweeted by @tmonhollon

We are prostituting our human
relationships for sales & marketing. tweeted by @paranoidroid

Need some startup ideas? Attack
a problem in a fundamentally different way, and attack inefficiencies. Tim O’Shaughnessy tweeted by @wplayford

Companies need to think about
distribution, not just content creation. tweeted by @CoryOBrien

young people want to show
the world via social media how much they care and want to give back. tweeted by @urj

Followers don’t mean anything Relationships
built through interactions based on context is how social works. tweeted by @matthixson

Stop trying to be the
next Twitter and start being the first you. Chris Taylor tweeted by @ZenziPR

The internet of crap is
emerging Baratunde Thurston tweeted by @zsazsa

If you don’t support your
artists, the artists you like, then it’s a vote for the enemy Billy Corgan - for the robot class. tweeted by @afairweather

You build apps to inspire
and then the community takes over and do what they want and need it to be Matt Galligan tweeted by @tmonhollon

The companies that are not
willing to let people fail are not going to innovate. tweeted by @elysa

Marketers are really behind in
terms of tools & technology. Jennifer Land tweeted by @noyesjesse

Engineers don’t just build and
make things. We pave and enable the future of the human condition. tweeted by @petesena

the Holy Grail Being able
to market to the persona of one tweeted by @brentmbynum

Due to the nature of
capturing quotes from live events (not to mention Twitter itself) many of the speakers aren’t listed. If you know who made the quote please email me at david@brandsuperpower.com and I will update this presentation

@DavidCrandall
presentation designer
BrandSuperPower.com
slideshare.net/davidcrandall