Insights from SXSW Interactive 2012

David Crandall
David CrandallSoftware Architect at GM Financial
SX
insight from south by southwest interactive 2012
The following are
          insights from
SXSW interactive 2012
 shared via Twitter and
accompanied by images
       from my camera
           @DavidCrandall
SXSW
interactive | 2012
We are drowning in platforms.
By creating great content we are
creating a social media strategy.
                              Joe Chernov



                             tweeted by @CourtneyWalsh
If you want to scale quickly,
you MUST use paid media




                                tweeted by @dhrosen
Don’t rely on
technology to
solve your
social strategy
tweeted by @chicklitter
Put a
human face
on the brand
tweeted by @lorennoel
If you get a product for free, you are not the customer.

         You are the inproduct
              The rancher isn’t business for the cattle.

                                                           Eric Ries


                                            tweeted by @kkinnison
Most of the tools from medieval times
        were extensions of the physical self.
Tools now are extensions of the mental self.
                          tweeted by @LatoyaPeterson
Mistake people make is trying to duct-tape commerce
 onto an existing social experience, and this will fail.




                                   tweeted by @tmonhollon
We are prostituting
our human relationships
for sales & marketing.



                     tweeted by @paranoidroid
Need some startup ideas?
Attack a problem in a fundamentally different way,
and attack inefficiencies.
Tim O’Shaughnessy

                                  tweeted by @wplayford
Companies need to think
about distribution,
not just content creation.
tweeted by @CoryOBrien
young people want to show the world via social media
how much they care and want to give back.



                                        tweeted by @urj
Followers don’t mean anything
Relationships built through interactions
based on context is how social works.
                     tweeted by @matthixson
Stop trying to be the next Twitter
                          and start being the first you.
                                              Chris Taylor
tweeted by @ZenziPR
The internet of crap is emerging
                  Baratunde Thurston



                  tweeted by @zsazsa
If you don’t support your artists,
the artists you like,
          then it’s a vote for the enemy
Billy Corgan
                   - for the robot class.



                              tweeted by @afairweather
You build apps to inspire
    and then the community takes over
and do what they want and need it to be
                          Matt Galligan




                     tweeted by @tmonhollon
The companies that are not
willing to let people fail
are not going to innovate.   tweeted by @elysa
Marketers are really behind in
 terms of tools & technology.
                      Jennifer Land




                tweeted by @noyesjesse
Engineers don’t just build and make things.
We pave and enable the future of the human condition.

                                                        tweeted by @petesena
the
Holy Grail
Being able to market
to the persona of one
tweeted by @brentmbynum
Due to the nature of
 capturing quotes from live events
    (not to mention Twitter itself)
many of the speakers aren’t listed.
  If you know who made the quote
               please email me at
david@brandsuperpower.com
and I will update this presentation
@DavidCrandall
      presentation designer

             BrandSuperPower.com
      slideshare.net/davidcrandall
1 of 25

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Insights from SXSW Interactive 2012

  • 1. SX insight from south by southwest interactive 2012
  • 2. The following are insights from SXSW interactive 2012 shared via Twitter and accompanied by images from my camera @DavidCrandall
  • 4. We are drowning in platforms. By creating great content we are creating a social media strategy. Joe Chernov tweeted by @CourtneyWalsh
  • 5. If you want to scale quickly, you MUST use paid media tweeted by @dhrosen
  • 6. Don’t rely on technology to solve your social strategy tweeted by @chicklitter
  • 7. Put a human face on the brand tweeted by @lorennoel
  • 8. If you get a product for free, you are not the customer. You are the inproduct The rancher isn’t business for the cattle. Eric Ries tweeted by @kkinnison
  • 9. Most of the tools from medieval times were extensions of the physical self. Tools now are extensions of the mental self. tweeted by @LatoyaPeterson
  • 10. Mistake people make is trying to duct-tape commerce onto an existing social experience, and this will fail. tweeted by @tmonhollon
  • 11. We are prostituting our human relationships for sales & marketing. tweeted by @paranoidroid
  • 12. Need some startup ideas? Attack a problem in a fundamentally different way, and attack inefficiencies. Tim O’Shaughnessy tweeted by @wplayford
  • 13. Companies need to think about distribution, not just content creation. tweeted by @CoryOBrien
  • 14. young people want to show the world via social media how much they care and want to give back. tweeted by @urj
  • 15. Followers don’t mean anything Relationships built through interactions based on context is how social works. tweeted by @matthixson
  • 16. Stop trying to be the next Twitter and start being the first you. Chris Taylor tweeted by @ZenziPR
  • 17. The internet of crap is emerging Baratunde Thurston tweeted by @zsazsa
  • 18. If you don’t support your artists, the artists you like, then it’s a vote for the enemy Billy Corgan - for the robot class. tweeted by @afairweather
  • 19. You build apps to inspire and then the community takes over and do what they want and need it to be Matt Galligan tweeted by @tmonhollon
  • 20. The companies that are not willing to let people fail are not going to innovate. tweeted by @elysa
  • 21. Marketers are really behind in terms of tools & technology. Jennifer Land tweeted by @noyesjesse
  • 22. Engineers don’t just build and make things. We pave and enable the future of the human condition. tweeted by @petesena
  • 23. the Holy Grail Being able to market to the persona of one tweeted by @brentmbynum
  • 24. Due to the nature of capturing quotes from live events (not to mention Twitter itself) many of the speakers aren’t listed. If you know who made the quote please email me at david@brandsuperpower.com and I will update this presentation
  • 25. @DavidCrandall presentation designer BrandSuperPower.com slideshare.net/davidcrandall