3. You’ll have it on the plate,
but it’s not the reason you ordered the meal
4. CLICK
HERE
GET MORE INSIGHTS ON
THE SOCIAL CUSTOMER
Silly Social Tools
Meet the
Social
Customer
10 insights into her world
(c) flickr clickflashphotos
Anthropology
of Everyday
the
how social tools shape identity,
influence and interaction
by Graham D Brown
mobileYouth.org
9. Youth are looking for space
where they can be themselves
without being by themselves
this has always been the case
10. As major social media outlets become more inclusive,
Hi, mom!
You don’t have to blow me kisses
on my FB wall, thank you
discrete social spaces become scarce
11. As major social media outlets become more inclusive,
discrete social spaces become scarce
The most important trend in youth & social media:
leading to
12. The most important trend in youth & social media:
Online existence on public social media
facebook, twitter, etc
13. The most important trend in youth & social media:
Online existence on public social media
polished & filled with lies
become mere resumé
14. The most important trend in youth & social media:
Online existence on public social media
become mere resumé
Anonymity is now
a prerequisite for honesty
15. CLICK
HERE
GET MORE INSIGHTS ON
THE SOCIAL CUSTOMER
Silly Social Tools
Meet the
Social
Customer
10 insights into her world
(c) flickr clickflashphotos
Anthropology
of Everyday
the
how social tools shape identity,
influence and interaction
by Graham D Brown
mobileYouth.org
16. Implication #1
If your goal is eyeballs,
you won’t see their hearts
You won’t even notice the places where youth are sharing
the things that REALLY matter to them.
And if you do, you’re forced to treat these places as
anomalies & distractions.
17. Implication #2
You build relationships with people
not their resumés
Time to get brutally honest with yourself:
What are you really achieving on public social media?
18. Implication #3
Don’t be a bully
The whole reason youth use Discrete Social Media
like Whisper App is to get away from prying eyes
parents, creepy adults & school bullies
19. Implication #3
Don’t be a bully
The whole reason youth use Discrete Social Media
like Whisper App is to get away from prying eyes
Respect the fact that you’re not invited
21. Bottom line:
Brands are attention whores
but it’s deluded to think youth want what brands want
22. Youth don’t want fame
They want the acceptance & understanding
of like-minded peers
23. Youth don’t want fame
They want the acceptance & understanding
of like-minded peers
If you can’t provide that,
then get out of the way
24. We describe in detail
what youth & today’s customers
want from brands
in THE SOCIAL CUSTOMER MANUAL
CLICK THE BOOK TO GET IT
@theghani
25. CLICK
HERE
GET MORE INSIGHTS ON
THE SOCIAL CUSTOMER
Silly Social Tools
Meet the
Social
Customer
10 insights into her world
(c) flickr clickflashphotos
Anthropology
of Everyday
the
how social tools shape identity,
influence and interaction
by Graham D Brown
mobileYouth.org
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