Social Media Whats Going On December 2009

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A quick presentation of what's going on in social media in 2009: citizenship, participation, decision making process,identity, real life, amplification, e-government, PR.

Published in: Business, Technology

Social Media Whats Going On December 2009

  1. 1. WHAT’S GOING ON IN SOCIAL MEDIA ? Laurent François – Social media reloaded – 2009 http://twitter.com/lilzeon I was in my bathroom… Then on Facebook… Then they told me to change my hair style!
  2. 2. THE MATRIX HAS CHANGED before : <ul><li>“ Buy it , use it, break it, fix it, trash it, change it, melt, upgrade it, charge it, pawn it, zoom it, press it, snap it, work it, quick, erase it, write it, get it, paste it, save it, load it, check it, quick, rewrite it, plug it, play it, burn it, rip it, drag and drop it, zip, unzip it, lock it, fill it, curl it, find it, view it, curl it, jam, unlock it , surf it, scroll it, pose it, click it, cross it, crack it, twitch, update it, name it , read it, tune it, print it, scan it, send it, fax, rename it, touch it, bring it, obey it, watch it, turn it, leave it , stop - format it.” </li></ul>
  3. 3. THE MATRIX HAS CHANGED 2009: <ul><li>IDENTITY CRISIS CRISIS CRISIS CRISIS CRISIS CRISIS IRAN CRISIS CRISIS CRISIS CRISIS LADY GAGA MJ CRISIS CRISIS CRISIS CRISIS CRISIS CRISIS CRISIS CRISIS CHANGE CRISIS CRISIS UBIQUITY CRISIS iPHONE CRISIS CRISIS CRISIS CRISIS CRISIS CRISIS CRISIS CITIZEN CRISIS CRISIS CRISIS CRISIS CRISIS CRISIS CRISIS CRISIS CRISIS CRISIS CONFIDENCE </li></ul>
  4. 4. THE WORLD BECAME LIQUID : LESS TIME TO SOLVE MORE REAL TIME PROBLEMS
  5. 5. AnD So : WhErE R U CiTiZeN ? I’m a bit confused… But let me check on my BBerry!haha
  6. 6. AcTuAlLy I mAdE iT wRoNg, iT’s MoRe LiKe ThAt:
  7. 8. CITIZENS NEVER STOPPED ASKING…
  8. 9. … EVEN IF SOME MIGHT PRETEND THEY DON’T… http://www.poster4tomorrow.org/imagecontest/poster/1693.jpg
  9. 10. … AND NEVER STOPPED COMPARING INFORMATION…
  10. 11. … AND NEVER STOPPED GOSSIPING TOO…
  11. 12. … AND NEVER STOPPED ANSWERING THEMSELVES ! <ul><li>“ IS THAT GOOD ?” </li></ul>
  12. 13. PROBLEMS TO COME, ALWAYS MORE PROBLEMS TO SOLVE…
  13. 14. FIND FASTER TRACKS
  14. 15. DIGITAL CITIZENS ARE NOW CONSIDERED AS STAKEHOLDERS –AMPLIFIERS or DISSIDENTS- TO INFORMATION PROCESS
  15. 16. DIGITAL CITIZENS ARE IN THE NEW INFORMATION CYCLE
  16. 17. DIGITAL INFLUENCERS ARE NOW ABLE TO COORDINATE AND ORGANIZE SOCIAL & POLITICAL DEMONSTRATIONS IRL <ul><li>Korea </li></ul><ul><li>Greece </li></ul><ul><li>Obama </li></ul><ul><li>Iran </li></ul><ul><li>Cop15 </li></ul><ul><li>No Berlusconi Day </li></ul><ul><li>“ Reputational Democracy” for David Weinberger http://www.huffingtonpost.com/david-weinberger/the-power-of-small-featur_b_128401.html </li></ul>
  17. 18. MASS MEDIA ARE CHALLENGED BY CITIZENS-MEDIA OUTREACHING THE DIVERSE MASSES
  18. 19. OFFLINE AND ONLINE IS A WRONG DISTINCTION
  19. 20. ACTIVE VS PASSIVE IS THE GOOD SCOPE OF CATEGORIZATION
  20. 21. AND EVEN MORE: DIGITAL CITIZENS’ AGENDA BECOME MEDIA AGENDA
  21. 22. ALL THAT IS MORE THAN REAL
  22. 23. SOME MIGHT SAY WE’RE AMPLIFIED
  23. 24. BUT ALL THAT IS NOT ONLY A FUNNY WORLD
  24. 25. MARKETERS AVOID THESE WORDS [SOME OF THEM] <ul><li>DISCRIMINATION CRISIS CRISIS CRISIS CRISIS CRISIS POWER CRISIS CRISIS CRISIS CRISIS UNFAIR CRISIS JEALOUSY CRISIS CRISIS CRISIS CRISIS CRISIS CRISIS CRISIS CRISIS CONSERVATISM CRISIS CRISIS STASY CRISIS DIRE STRAITS CRISIS CRISIS CRISIS CRISIS CRISIS CRISIS CRISIS ANOMIE CRISIS CRISIS CRISIS CRISIS CRISIS CRISIS CRISIS CRISIS CRISIS CRISIS LONELINESS </li></ul>
  25. 26. THE SOCIAL WEB IS LIKE THE SOCIAL WORLD: DIS-CRIMI-NATIVE
  26. 27. IT’S NOT ABOUT DATA. IT’S ABOUT TO BE TANGIBLE EMOTIONS
  27. 28. SOCIAL MEDIA ARE ABOUT EXTIMACY http://brunowalther.com/2009/11/26/twitter-l%E2%80%99impudeur-l%E2%80%99empathie-et-moi/ « This personal experience made me realize an amazing stuff: we often talk about collective intelligence when it comes to Twitter. I think we’re wrong. Twitter sets in motion the conditions for a collective empathy. It’s the implicit and induced promise. And that’s probably what explains the fantastic success of Twitter » « Cette expérience m’a fait toucher du doigt un truc incroyable. Nous parlons souvent d’intelligence collective à proposde Twitter. Je pense que nous avons tort. Twitter met en mouvement un truc supérieur à cela. Twitter crée les conditions de l’empathie collective. C’est la promesse induite et implicite. Et c’est probablement ce qui explique le prodigieux succès de Twitter. » Bruno Walther about his son
  28. 29. SO WHAT SHALL WE (YOU) DO? Remove your headphones Change your glasses
  29. 30. MAYBE OBSERVE Have a deeper look on the surrounding world Take a hub and ask for a taxi
  30. 31. SHOW YOUR OWN WORLD BUT SHOW IT WELL (it’s not dirty)
  31. 32. MAYBE ALSO GIVE Affirm who you are Express your uncertainties
  32. 33. BUILD YOUR UNIQUE STORY Start from your world Find new perspectives Share your storyline with other influences
  33. 34. And finally…
  34. 35. DARE TO ENGAGE. …towards the people you want to be in touch…
  35. 36. THE SOCIAL STREET IS YOURS
  36. 37. IT’S ALL ABOUT PEOPLE TALKING TO PEOPLE
  37. 38. Thank you ! Laurent François – Social media reloaded – Dec. 2009 http://citizenL.hors-sujet.com http://liquidnotflat.blogspot.com http://www.linkedin.com/in/Laurentfrancois http://twitter.com/lilzeon

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