Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
w/ Dr. @PaulGordonBrown
DigitalLeadershipandCitizenship
EducatingStudentsfor
@paulgordonbrown
www.paulgordonbrown.com
paulgordonbrown@gmail.com
89%
of adults 18-29 years old use social media
67%
access it on mobile
98%
of adults ages 18-29 are on the internet
70
70
...
0
25
50
75
100
Facebook Instragram Twitter Pintrest LinkedIn
23
3437
53
87
Social Media Platform Adoption (2014)
18-29 yea...
0
25
50
75
100
Facebook Instragram Twitter Pintrest LinkedIn
Social Media Platform Adoption (2014)
Age comparison
18-29 yo...
0
25
50
75
100
Facebook Instragram Twitter Pintrest LinkedIn
Social Media Platform Adoption (2014)
Household income compar...
0
25
50
75
100
Facebook Instragram Twitter Pintrest LinkedIn
Social Media Platform Adoption (2014)
Race comparison
White H...
0
25
50
75
100
Facebook Instragram Twitter Pintrest LinkedIn
Social Media Platform Adoption (2014)
Sex comparison
Men Wome...
“Iusedtotrytonotbefriendswith
mymomandmyauntsandstuff,
butnowI'mactuallyfriendswitha
lotofthembecauseIfeellike
they’reusin...
“Formymom,herprivacysettingsarewaystronger
thaneveryoneelse’s.Ispecifically[setmyprivacy
settingssomymother]cannotlookat[m...
“Ihaveallmygrandparentsandaunts
andunclesonFacebooksoIcouldsee
howthatwouldn'tbeappealingto
youngerpeople.Thenyouhavethe
p...
“Allofmyauntsand
unclesjustgotFacebook.
Ithinkbecausetheyhave
notasmany[friends]…
AnythingthatIpost,ever,
isinstantlycomme...
“Myauntsandmyfamily,theyareverymuch
activeon[Facebook].It'snewtothem,soto
getalikefromtheirniecewouldbeexciting…
Iprobably...
“‘Oh,Idon’treallycarewhatIputup
there.’…That'showmymomstarted
out.Nowshetakesselfieswithher
phonebeforegoingouttodinnerwit...
“It'sweirdtolookovermymom’sshoulderandsee
shetookabunchofpicturesofus,andshe's
thinkingaboutwhatcaptionstoput.It'sfunnytos...
GainLossvs
Just because you use social media…
doesn’t mean
well.
you know how to use it
@paulgordonbrown
myth
the
of the
Digital Native
1 2
We’re Going To Explore Two Topics Today
Digital Identity
or Reputation
Digitized
Development
@paulgordonbrown
Digital Identity
@paulgordonbrown@paulgordonbrown
Digital Identity
@paulgordonbrown
Or more accurately, digital identities,
are the personas, data, and actions
we take onli...
@paulgordonbrown
digital stamp
@paulgordonbrown
FROM THE WOMB!
We even have digital stamps
@paulgordonbrown
Your Name
@paulgordonbrown
@paulgordonbrown
@paulgordonbrown
@paulgordonbrown
Your Name
What is the first thing that comes up?
Is it you?
Is it someone else?
What do you want to come up?
BE
AWARE!
@paulgordonbrown
We need to educate each other
on digital reputation.
TheInternetIs
Forever
@paulgordonbrown
Yourparents
willprobably
postan
embarrassing
pictureasa
#TBT.
@paulgordonbrown
Mistakesand
embarrassing
photoscan
followus
forever.
THINK
POST
beforeyou
@paulgordonbrown
collegesandemployers
arelistening
@paulgordonbrown
of recruiters use or plan to begin
using social networks/social
media for recruiting
94%
Jobvite Social Recruiting Survey ...
@paulgordonbrown
Kevin
WeWillMake
HowWeHandle
Mistakes
ThemDefinesUs
@paulgordonbrown
@paulgordonbrown
youcan’t
@paulgordonbrown
PrivacyIs
YourProblem
@paulgordonbrown
You assume

RESPONSIBILITY!
When it comes to privacy…
@paulgordonbrown
raiseyour
privacy
settings
@paulgordonbrown
BUT
@paulgordonbrown
itlowers
yourpotential
impact
@paulgordonbrown
PUBLIC
PRIVATE
@paulgordonbrown
@paulgordonbrown
BeA
Digital
Change
Agent
@paulgordonbrown
clicktivism
go beyond How do we
define
“meaningful”
participation?
Adam Gismondi, Ph.D.
@AdamGismondi / @TuftsIDHE
Institu...
social media and civic engagement…
Allows fast,
customized
information
gathering
Facilitates
information
sharing
Drives ci...
but it also… Lead to an
avoidance of civil
debate
Adam Gismondi, Ph.D.
@AdamGismondi / @TuftsIDHE
Institute for Democracy ...
platformsknow your
Increaseyour
Digital
Literacy
@paulgordonbrown
1. Commonsenseisnotthatcommon
2. Liveasthoughyourmotheriswatching
3. KISS:KeepItSuperSimple
4. 100%LinkedInprofilecompleti...
13. Networkbeforeyouneedyournetwork
14. Praisepublicly,criticizeprivately
15. Words:Measuretwice,postonce
16. Thethree-sec...
25.Cyberbullying:Don’tenableit

26.Beadigitalchangeagent

27.Begenuine

28.Failfast,failforward,failbetter

29.Freedomofch...
Digital Identity
@paulgordonbrown@paulgordonbrown
Digitized Development
@paulgordonbrown@paulgordonbrown
Digitized Development
@paulgordonbrown
is the underlying developmental
processes that inform how we
understand ourselves a...
Student explores and experiments
openly with social media. This is
strongly influenced by authorities
(parents/guardians) ...
vulnerable
be
@paulgordonbrown
Student explores and experiments
openly with social media. This is
strongly influenced by authorities
(parents/guardians) ...
It’sokay…andevenadvised…
totakeabreakfrom
technologyonoccasion.
Explore
IDENTITY
1 2
We’re Going To Explore Two Topics Today
Digital Identity
or Reputation
Digitized
Development
@paulgordonbrown
Student explores and experiments
openly with social media. This is
strongly influenced by authorities
(parents/guardians) ...
ISTE STANDARDS
FOR STUDENTS
2016
2016 ISTE Standards for Students
Reputation
Literacy
Citizenship
Communication
Collaboration
Digital Learning Outcomes for College Students
Digital
Digital Reputation
One’s digital reputation is how one is viewed by others based on the
information that can be found onli...
Digital Literacy
Digital literacy is the ability to consume and apply critical thinking
skills to information and news fou...
Digital Citizenship
Digital citizenship skills include the ability to interact with others civilly, and
towards productive...
Digital Communication
Being able to successfully communicate on digital
platforms includes the ability to engage in dialog...
Digital Collaboration
Collaboration online requires an awareness of appropriate
tools, how to use these tools, and how to ...
Reputation
Literacy
Citizenship
Communication
Collaboration
Digital Learning Outcomes for College Students
Digital
2016 ISTE Standards for Students
Career
Services
Departments/Schools
of Communication
University
Marketing
Information
Technology
Alumni
Unique
Partnerships
Everyone
on campus
can get
involved…
Digital
Skills
Workshops
Digital
Skills
Workshops
•Using design software
•Developing a LinkedIn
Presence
•Using collaboration
tools
•Presentation s...
Educate for
Digital Reputation
Educate for
Digital Reputation
•Invite speakers
•Offer professional
headshot services
•Encourage digital
portfolio creatio...
Create spaces for
application
Create spaces
for application
•Host TEDx style talks
•Engage with students
online through official
channels
•Employ studen...
integrated
marketing team
managers
Kath Bukis
Print Shop Manager
Chloe Corsi
Manager
Catherine O’Malley
BSUlife.com Editor...
http://bit.ly/bsusmmarketingworksheet
Ed Cabellon, Ph.D.
@EdCabellon
www.EdCabellon.com
Involve your
whole team.
Final thoughts…
Whatwould
youadd?
@paulgordonbrown
www.paulgordonbrown.com
paulgordonbrown@gmail.com
Educating Students for Digital Leadership and Citizenship
Educating Students for Digital Leadership and Citizenship
Educating Students for Digital Leadership and Citizenship
Educating Students for Digital Leadership and Citizenship
Educating Students for Digital Leadership and Citizenship
Educating Students for Digital Leadership and Citizenship
Educating Students for Digital Leadership and Citizenship
Educating Students for Digital Leadership and Citizenship
Educating Students for Digital Leadership and Citizenship
Educating Students for Digital Leadership and Citizenship
Educating Students for Digital Leadership and Citizenship
Educating Students for Digital Leadership and Citizenship
Educating Students for Digital Leadership and Citizenship
Upcoming SlideShare
Loading in …5
×

Educating Students for Digital Leadership and Citizenship

26,502 views

Published on

Originally presented in May of 2017 at the Memphis in May Student Affairs Conference at the University of Memphis. This presentation discusses digital reputation and digital learning outcomes for college students.

Published in: Education

Educating Students for Digital Leadership and Citizenship

  1. w/ Dr. @PaulGordonBrown DigitalLeadershipandCitizenship EducatingStudentsfor
  2. @paulgordonbrown www.paulgordonbrown.com paulgordonbrown@gmail.com
  3. 89% of adults 18-29 years old use social media 67% access it on mobile 98% of adults ages 18-29 are on the internet 70 70 70 43% 60% 89% 65+ 50-64 30-49 70 78% 18-29 social media use by age younger generations are using the internet, social media, and mobile technologies at a high rate
  4. 0 25 50 75 100 Facebook Instragram Twitter Pintrest LinkedIn 23 3437 53 87 Social Media Platform Adoption (2014) 18-29 year olds Source: Pew Research Center Social Media Update 2104
  5. 0 25 50 75 100 Facebook Instragram Twitter Pintrest LinkedIn Social Media Platform Adoption (2014) Age comparison 18-29 yo 65+ yo Source: Pew Research Center Social Media Update 2104
  6. 0 25 50 75 100 Facebook Instragram Twitter Pintrest LinkedIn Social Media Platform Adoption (2014) Household income comparison Less than 30k/yr More than 75k/yr30k- 30k- 75k+ 75k+ 75k+ Source: Pew Research Center Social Media Update 2104
  7. 0 25 50 75 100 Facebook Instragram Twitter Pintrest LinkedIn Social Media Platform Adoption (2014) Race comparison White Hispanic Black Black Black Black White White Source: Pew Research Center Social Media Update 2104
  8. 0 25 50 75 100 Facebook Instragram Twitter Pintrest LinkedIn Social Media Platform Adoption (2014) Sex comparison Men Women Women Women Men Women Men Source: Pew Research Center Social Media Update 2104
  9. “Iusedtotrytonotbefriendswith mymomandmyauntsandstuff, butnowI'mactuallyfriendswitha lotofthembecauseIfeellike they’reusingitmorethanIam.” Ryan
  10. “Formymom,herprivacysettingsarewaystronger thaneveryoneelse’s.Ispecifically[setmyprivacy settingssomymother]cannotlookat[my] pictures… Shealwaysasksme,‘Whycan’tIseeyourpictures?’ [Ireply],‘Idon’tknowmom,youknow, it’saFacebookproblem.’” Logan
  11. “Ihaveallmygrandparentsandaunts andunclesonFacebooksoIcouldsee howthatwouldn'tbeappealingto youngerpeople.Thenyouhavethe pressureoftheauntwhokeepstryingto friendyou.Thathappenedtomeafew yearsagoandIkeptignoring,andshe wouldbringitupatChristmas.” Ryan
  12. “Allofmyauntsand unclesjustgotFacebook. Ithinkbecausetheyhave notasmany[friends]… AnythingthatIpost,ever, isinstantlycommentedon byallofthem.It'shilarious. Likeeverysingletime.” Ellie
  13. “Myauntsandmyfamily,theyareverymuch activeon[Facebook].It'snewtothem,soto getalikefromtheirniecewouldbeexciting… IprobablylikethingsthatIdon'tevenlike… Myauntjustpostedthis… I’llprobablyjustlikeitbecauseIhaven'tcalled herinawhile.” Ryan
  14. “‘Oh,Idon’treallycarewhatIputup there.’…That'showmymomstarted out.Nowshetakesselfieswithher phonebeforegoingouttodinnerwith mydad.Shespentalotoftimedoingit… They'reconstructinganonlineidentityat middleage.It'sjustweirdtowatch.” Ryan
  15. “It'sweirdtolookovermymom’sshoulderandsee shetookabunchofpicturesofus,andshe's thinkingaboutwhatcaptionstoput.It'sfunnytosee herbackspaceanddoitagain,backspaceanddoit again.Ineverthoughtofmymomassomeonewho wasconcernedabout[it].Sheprobablyseesher friendsdoingprettyinterestingthingslikegoinginto NewYorkCity.Allofasuddenshe'slike,‘I'vegotto sharepictureswhenIdothingslikethattoo…’ Idon'tknow,it'sfunny.” Ryan
  16. GainLossvs
  17. Just because you use social media… doesn’t mean well. you know how to use it @paulgordonbrown
  18. myth the of the Digital Native
  19. 1 2 We’re Going To Explore Two Topics Today Digital Identity or Reputation Digitized Development @paulgordonbrown
  20. Digital Identity @paulgordonbrown@paulgordonbrown
  21. Digital Identity @paulgordonbrown Or more accurately, digital identities, are the personas, data, and actions we take online as well as the reputation of those identities and how they are viewed by others. @paulgordonbrown
  22. @paulgordonbrown
  23. digital stamp @paulgordonbrown
  24. FROM THE WOMB! We even have digital stamps @paulgordonbrown
  25. Your Name @paulgordonbrown
  26. @paulgordonbrown
  27. @paulgordonbrown
  28. @paulgordonbrown
  29. Your Name What is the first thing that comes up? Is it you? Is it someone else? What do you want to come up?
  30. BE AWARE! @paulgordonbrown
  31. We need to educate each other on digital reputation.
  32. TheInternetIs Forever @paulgordonbrown
  33. Yourparents willprobably postan embarrassing pictureasa #TBT. @paulgordonbrown
  34. Mistakesand embarrassing photoscan followus forever.
  35. THINK POST beforeyou @paulgordonbrown
  36. collegesandemployers arelistening @paulgordonbrown
  37. of recruiters use or plan to begin using social networks/social media for recruiting 94% Jobvite Social Recruiting Survey 2013
  38. @paulgordonbrown
  39. Kevin
  40. WeWillMake HowWeHandle Mistakes ThemDefinesUs @paulgordonbrown
  41. @paulgordonbrown
  42. youcan’t @paulgordonbrown
  43. PrivacyIs YourProblem @paulgordonbrown
  44. You assume RESPONSIBILITY! When it comes to privacy… @paulgordonbrown
  45. raiseyour privacy settings @paulgordonbrown
  46. BUT @paulgordonbrown
  47. itlowers yourpotential impact @paulgordonbrown
  48. PUBLIC PRIVATE @paulgordonbrown
  49. @paulgordonbrown
  50. BeA Digital Change Agent @paulgordonbrown
  51. clicktivism go beyond How do we define “meaningful” participation? Adam Gismondi, Ph.D. @AdamGismondi / @TuftsIDHE Institute for Democracy & Higher Education
  52. social media and civic engagement… Allows fast, customized information gathering Facilitates information sharing Drives civic learning and organization Adam Gismondi, Ph.D. @AdamGismondi / @TuftsIDHE Institute for Democracy & Higher Education
  53. but it also… Lead to an avoidance of civil debate Adam Gismondi, Ph.D. @AdamGismondi / @TuftsIDHE Institute for Democracy & Higher Education Create an intimidating environment for early-stage development
  54. platformsknow your
  55. Increaseyour Digital Literacy @paulgordonbrown
  56. 1. Commonsenseisnotthatcommon 2. Liveasthoughyourmotheriswatching 3. KISS:KeepItSuperSimple 4. 100%LinkedInprofilecompletion 5. Don’tpostwhispers 6. Integrity&reputationarenowone 7. What’syourdigitalcompass? 8. Be“FLAWsome” 9. Privacyisyourproblem 10. Haveonedigitalidentity 11. Complain=DigitalPain 12. Postitforward
  57. 13. Networkbeforeyouneedyournetwork 14. Praisepublicly,criticizeprivately 15. Words:Measuretwice,postonce 16. Thethree-secondrule 17. Wewillmakedigitalmistakes—howwehandlethemdefinesus 18.Multitasking=Mistakes 19.Apictureisworthathousandwords
 20.It’snotthecrime,butthecover-up
 21.Makeginormouspublicgoals
 22.Face-2-Facecannotbereplaced
 23.TinderboxTopics—Caution!
 24.Thepowerofaletter

  58. 25.Cyberbullying:Don’tenableit
 26.Beadigitalchangeagent
 27.Begenuine
 28.Failfast,failforward,failbetter
 29.Freedomofchoice—Notfreedomfromconsequence 30.Joinyourcampuscommunityonline
 31.Yourepresentyourschool,organization,team&family 32.BeaBakernotanEater
 33.YourLegacy=DigitalFootprints+DigitalShadows
 34.Surroundyourselfwithsuccess
 35.Watchyourlanguage
 36.Teach&trainyourfellowstudents,friendsandfamily
  59. Digital Identity @paulgordonbrown@paulgordonbrown
  60. Digitized Development @paulgordonbrown@paulgordonbrown
  61. Digitized Development @paulgordonbrown is the underlying developmental processes that inform how we understand ourselves and our behavior in digital spaces. Digitized development can carry unique properties from offline development. @paulgordonbrown
  62. Student explores and experiments openly with social media. This is strongly influenced by authorities (parents/guardians) through access and peers through peer culture. Student does not understand how online and offline interactions can impact each other or possess a sophisticated understanding of context. Student makes conscious choices about social media usage and how it fits into life desires, outlook, and goals. Student realizes that one’s online life requires constant renegotiation as one’s goals, needs, contexts, and circumstances change. @paulgordonbrown
  63. vulnerable be @paulgordonbrown
  64. Student explores and experiments openly with social media. This is strongly influenced by authorities (parents/guardians) through access and peers through peer culture. Student does not understand how online and offline interactions can impact each other or possess a sophisticated understanding of context. Student makes conscious choices about social media usage and how it fits into life desires, outlook, and goals. Student realizes that one’s online life requires constant renegotiation as one’s goals, needs, contexts, and circumstances change. @paulgordonbrown
  65. It’sokay…andevenadvised… totakeabreakfrom technologyonoccasion.
  66. Explore IDENTITY
  67. 1 2 We’re Going To Explore Two Topics Today Digital Identity or Reputation Digitized Development @paulgordonbrown
  68. Student explores and experiments openly with social media. This is strongly influenced by authorities (parents/guardians) through access and peers through peer culture. Student does not understand how online and offline interactions can impact each other or possess a sophisticated understanding of context. Student makes conscious choices about social media usage and how it fits into life desires, outlook, and goals. Student realizes that one’s online life requires constant renegotiation as one’s goals, needs, contexts, and circumstances change. @paulgordonbrown
  69. ISTE STANDARDS FOR STUDENTS 2016
  70. 2016 ISTE Standards for Students
  71. Reputation Literacy Citizenship Communication Collaboration Digital Learning Outcomes for College Students Digital
  72. Digital Reputation One’s digital reputation is how one is viewed by others based on the information that can be found online. Digital reputations can be curated and actions can be taken or avoided in order to craft a desired reputation. • Describe their current digital reputation. • Describe what they want their digital reputations to be. • Explain how actions and posts can influence one’s digital reputation. • Analyze how their current digital reputation is reflective (or not) of the reputation they want. • Develop a plan for crafting a desired digital reputation. • Repeatedly critique and adjust their digital reputations as necessary.
  73. Digital Literacy Digital literacy is the ability to consume and apply critical thinking skills to information and news found online. It entails the ability to identify and evaluate the credibility of digital content. • Identify and evaluate reputable and accurate sources for online news and information. • Identify phishing and other online scams and questionable activity. • Investigate the veracity and sources of digital information, news, and rumors. • Evaluate one’s own role in consuming and sharing reputable information. • Produce and share digital content that is researched and vetted.
  74. Digital Citizenship Digital citizenship skills include the ability to interact with others civilly, and towards productive ends. Digital citizens respect the rights of others, understand issues of ethics and privacy, and laws governing online behaviors. • Apply social media skills for activism and the public good. • Identify and intervene when individuals are indicating self-harm or damaging behaviors online. • Produce and share digital content that respects copyright and enhances dialogue. • Explain the nature of privacy online and the types of information that is collected and shared online. • Change one’s privacy settings and modify behaviors to fit one’s desired level of engagement online.
  75. Digital Communication Being able to successfully communicate on digital platforms includes the ability to engage in dialogue with others in a constructive and mutually beneficial way. •Recognize civil behaviors online and the effects of uncivil behavior. •Use and post to social media in a reflective and responsible way. •Demonstrate how to engage in dialogue across difference online and employ strategies to manage conflict.
  76. Digital Collaboration Collaboration online requires an awareness of appropriate tools, how to use these tools, and how to set goals and tasks that allow for all to participate. •Identify collaborative online tools that enable one to accomplish tasks. •Demonstrate the ability to use collaborative features of software to achieve personal and shared goals. •Apply information and engage others in the wider digital world to group tasks, problems, and solutions. •Plan and organize teams and teamwork online.
  77. Reputation Literacy Citizenship Communication Collaboration Digital Learning Outcomes for College Students Digital
  78. 2016 ISTE Standards for Students
  79. Career Services Departments/Schools of Communication University Marketing Information Technology Alumni Unique Partnerships
  80. Everyone on campus can get involved…
  81. Digital Skills Workshops
  82. Digital Skills Workshops •Using design software •Developing a LinkedIn Presence •Using collaboration tools •Presentation software and delivery
  83. Educate for Digital Reputation
  84. Educate for Digital Reputation •Invite speakers •Offer professional headshot services •Encourage digital portfolio creation •Infuse concepts into the common read
  85. Create spaces for application
  86. Create spaces for application •Host TEDx style talks •Engage with students online through official channels •Employ students as digital marketers and ambassadors
  87. integrated marketing team managers Kath Bukis Print Shop Manager Chloe Corsi Manager Catherine O’Malley BSUlife.com Editor in Chief Jessica Laudati Design Team Manager Emily Cohn Video Team Manager Laura Lawton Social Media Manager 5 5 7 5 6 2 Ed Cabellon, Ph.D. @EdCabellon www.EdCabellon.com
  88. http://bit.ly/bsusmmarketingworksheet Ed Cabellon, Ph.D. @EdCabellon www.EdCabellon.com
  89. Involve your whole team.
  90. Final thoughts…
  91. Whatwould youadd?
  92. @paulgordonbrown www.paulgordonbrown.com paulgordonbrown@gmail.com

×