Originally presented at University of Binghamton to graduate students in the higher education program in February of 2017. This presentation provides basics and suggestions on safeguarding and building a digital reputation and engaging online.

1. The
Savvy
Online
Student
Affairs
Professional
w/Dr.@PaulGordonBrown

2. So who is this guy?
@paulgordonbrown

3. GainLossvs

4. Whatdoyou
think?

5. Whatis…

6. Whatdo
youwantto
achieve?

7. Whoareyou?
Whodoyou
wanttobe?

8. Weneedtolearn
toown,rather
thanbeowned
by,technology.
@paulgordonbrown

10. @paulgordonbrown

11. OpenInstagram.
Lookatthephotos.
Whoisthisperson?
Passyourphone.

12. digital footprints
+ digital shadow
+ digital trail
digital stamp

13. FROM THE WOMB!
We even have digital stamps
@paulgordonbrown

14. Your Name
What is the first thing that comes up?
Is it you?
Is it someone else?
What do you want to come up?

15. @paulgordonbrown

16. @paulgordonbrown

17. @paulgordonbrown

18. Your Name
@paulgordonbrown

19. TheInternetIs
Forever
@paulgordonbrown

20. Yourparents
willprobably
postan
embarrassing
pictureasa
#TBT.
@paulgordonbrown

21. Mistakesand
embarrassing
photoscan
followus
forever.

22. THINK
POST
beforeyou
@paulgordonbrown

23. collegesandemployers
arelistening
@paulgordonbrown

24. of recruiters use or plan to begin
using social networks/social
media for recruiting
94%
Jobvite Social Recruiting Survey 2013

25. of jobs are landed through
networking and personal
relationships
80%
John Bennett, Assistant professor of behavioral science at the McColl School of Business at Queens University of Charlotte

26. @paulgordonbrown

27. WeWillMake
HowWeHandle
Mistakes
ThemDefinesUs
@paulgordonbrown

28. @paulgordonbrown

29. youcan’t
@paulgordonbrown

30. PrivacyIs
YourProblem
@paulgordonbrown

31. You assume
RESPONSIBILITY!
When it comes to privacy…
@paulgordonbrown

32. raiseyour
privacy
settings
@paulgordonbrown

33. BUT
@paulgordonbrown

34. itlowers
yourpotential
impact
@paulgordonbrown

35. PUBLIC
PRIVATE
@paulgordonbrown

36. Controversial
Topics
@paulgordonbrown
andHandling
Activism

38. clicktivism
go beyond

39. socialmedia
ispowerful

40. @paulgordonbrown

41. We’re gonna
talk about
building a…

42. Your Name

43. take

44. Six building
blocks of an
online brand…

45. Thinkofthree
wordsthatform
yourcorevaluesas
aprofessional…
1

46. Clarity of
focus…

47. Whatisyour
digitalcompass?
Your“onlinemissionstatement”
inunder140characters.
2

48. “Inspiring others to be digital adventurers, vanguards, and change agents.”
@paulgordonbrown
“Be a Digital Dale Carnegie by motivating others to their best life, leadership & legacy. Honor my family & God.” @equalman
“To have made a difference to people I touch.” @thelinkedinman
“She was real. She cared. She connected!”
@SCMSJanine
“I want every one of my academic papers and studies and lectures to be accessible and available to all (+free)” @JohnGirdwood
“Life is full of seasons, but at the end of mine, I want others to find that I spoke for those who couldn't speak for themselves.”
@JanieSikes
“Be Real. Live your passion. Stay present. Never let your mind second guess your heart.”
@springboardw

49. Developa5
sentencebio.
3

50. BIO
build your

51. Getagood
headshot.
4

53. What’syour
online
persona?
5

54. Dedifferent.

55. Getonline
withasenseofhumor.

56. making
mistakes
isbetter
than
faking
perfections

57. FallForward.
Youmight
“stepinit.”

58. It’s “okay” to let
the personal
and professional
blur a little.

59. Whatplatforms
shouldyoubeon?
6

60. Pick your platforms:
Twitter:I’m eating a #donut.
Facebook:I like donuts.
Foursquare:This is where I eat donuts.
Instagram:Here’s a vintage photo of my donut.
YouTube:Here I am eating a donut.
LinkedIn:My skills include donut eating.
Pintrest:Here’s a donut recipe.
Spotify:Now listening to “Donuts.”
Google+:I’m a Google employee who eats donuts.

61. claimyour name

63. Developing networks for
learning.

64. We’re only 2-3 degrees apart.

65. small world

66. social media
is making it
smaller

67. Activity

77. Teacher
Centric
Model

78. Peer to
Peer
Model

79. Breaks down the hierarchy.

80. makes
learning
informal
and fun

81. Free, Low or No Cost
Professional
Development

85. Develop
Reading
Circles

87. Develop
Writing
Circles

89. Platforms and Practices.

90. LinkedIn

93. NASPA ASHE
ACUI AIMHO
ACPA NACA
ACUHO-I Inside Higher Ed
LinkedIn
Groups

94. Twitter

95. conferences
use at

96. #sachat
#satech
#fachat
#salead
#SLchat
#WLsalt
#sagrad
#sadoc
#sapro
#safit
#sareads

97. #SAsearch

98. Facebook

99. Facebook Groups
•Student Activities Professionals
•NASPA Technology Knowledge Community
•Student Affairs Professionals
•Student Affairs Runners
•Student Affairs Faculty

100. read/write a
blog

101. studentaffairscollective.org
studentaffairsfirstyears.com
studentaffairsfit.com
paulgordonbrown.com
michaelanthonygoodman.com
josieahlquist.com
lizgross.net
Go to www.StudentAffairsResources.com to find more!
blogs…

102. Create a Professional
Portfolio

106. determineyour presence

109. @paulgordonbrown

110. youarealways
beingwatched

111. Periodically
Google
yourself.

112. don’t be
afraid

114. Beconsistent
Bededicated

115. It takes time.

117. your network
is your glue

118. learning can be
FREE

120. Whoareyou?
Whodoyou
wanttobe?
Whatdo
youwantto
achieve?

121. Howdoyouact
online?
Whatdoyou
wanttochange?
Whatwillyoudo?

122. Weneedtolearn
toown,rather
thanbeowned
by,technology.
@paulgordonbrown

123. @paulgordonbrown
www.paulgordonbrown.com
paulgordonbrown@gmail.com

124. Resources.

126. Q&A