karlo boras - new technologies in hiv prevention


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The Best Presentation Award on the 6th Regional Conference on HIV and AIDS

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karlo boras - new technologies in hiv prevention

  1. 1. Prevention in the Virtual World:Use of Social Networks and ModernTechnology in Prevention of HIV Karlo BorasYugoslav Youth Association Against AIDS – Youth of JAZASSerbia
  2. 2. “The potential of new technologies tore-energize the AIDS-movement is clear. We need nothing less than an HIVprevention revolution, with social media and mobile technology at its core,” Michel Sidibé Executive Director of UNAIDS
  3. 3. Social MediaTechnologies in Prevention A Journey Within Reach
  4. 4. Peopl e Using t echnol ogy Technology in Prevention Connect Listen Collect Create Distribute Comment Learn Engage Collaborate The Social Web Photo: stop.down
  5. 5. What is Social Media?
  6. 6. Social Media is…People Having conversations … online
  7. 7. What Changes when we changethe way we Communicate?
  8. 8. Meetings Trainings Conferences Phone fax email Policies PracticesPrograms Conference Calls
  9. 9. Shift Happens ShiftHappens! Source: billselak
  10. 10. Changing times ….Broadcast/Present Networked expertise
  11. 11. Changing times …. Reach Engage
  12. 12. Changing times ….People-to-content People-to-People
  13. 13. Changing times …. Search Subscribe
  14. 14. Meet and Share Share then Meet
  15. 15. So,WhatDoes all this mean?
  16. 16. Dance 1
  17. 17. Dance 2 LearnMeet
  18. 18. While we were busy ... Prevention Assessment Science Evidence- based Practices apa city C uild ing b Source: TomTom
  19. 19. Whatdo you want to do?
  20. 20. WhichSocial media Toolsmake the right Mix?
  21. 21. Why?
  22. 22. Percent of adults who use the Internet? 77% Source: Pew Internet & American Life Project
  23. 23. Percent ofAmerican teensages 12-17 whouse the Internet 94% 23 Source: Pew Internet & American Life Project
  24. 24. 87%Percentage ofparents who are onlineSource: Pew Internet & American Life Project
  25. 25. Percentage of online teens who have Internet access at home 89% 25 Source: Pew Internet & American Life Project
  26. 26. Percentage ofteens who saythey go onlinemost often athome 77% 26 Source: Pew Internet & American Life Project
  27. 27. 71% Percentage ofonline teens who 27have a cell phone Source: Pew Internet & American Life Project
  28. 28. Percentage ofteens who use email 92% Source: Pew Internet & American Life Project
  29. 29. Percentage ofadults ages 30-49 who use email 85% Source: Pew Internet & American Life Project
  30. 30. 70% Percentage of adults ages 50-64 who use email 30 Source: Pew Internet & American Life Project
  31. 31. Percentage ofteens who have created some type of online 57% content Source: Pew Internet & American Life Project
  32. 32. So,Whatdo these people do online?
  33. 33. Where to Start?
  34. 34. Be … all ears!
  35. 35. Listen Observe Photo: brutal
  36. 36. http://alerts.google.com
  37. 37. What did they say well?What did they miss? Think … then WriteAnswer questionsWhat are other people saying?How does it apply to you?Look forwardLook backwardAsk “what if”? Content Source: Beth Kanter Photo Source: Picturemania
  38. 38. ImagineCreate Photo: circulating
  39. 39. Collaborate Photo: yuan2003
  40. 40. Create Buzz
  41. 41. Learn, together Photo: carf
  42. 42. Most people Really, really Like usAnd want to Support us!
  43. 43. Social Media Tools to:Connect WriteComment ParticipateContribute Link/ Embed RateReview Measure
  44. 44. These things I know … Connect, listen and engage or become increasingly irrelevant Social media isn’t going away - its here to stay We’ve entered the “Age of Participation” A change in our “t hinking” is r equir edSource: http://www.flickr.com/photos/graphicfootprints/http://www.flickr.com/photos/zakh/337938459/http://www.flickr.com/photos/amylenzo/119927340/
  45. 45. What Changes when we changethe way we Communicate?
  46. 46. When we change theway we communicate, we change society. --Clay Shirky
  47. 47. http://www.cdc.gov/SocialMedia/Tools/guidelines/http://www.technologyinprevention.com/
  48. 48. Photo Citations Multi-tasking http://www.flickr.com/photos/78205255@N00/96887547/ Merry-go-round http://www.flickr.com/photos/stopdown/487027583/ Stick Shift http://www.flickr.com/photos/billselak/2147464701/ Handshake across distance used with permission Used with Permission of dmswart http://www.flickr.com/photos/dmswart/1003713064/ Cave people & technology Cartoonhttp://www.inkcinct.com.au/Web/CARTOONS/2007/2007-346-new-technology-protesting.jpg Dog in window http://www.flickr.com/photos/brutalworks/39868154/ Tactics, Tools & Time http://www.flickr.com/photos/cambodia4kidsorg/2906235414/ Marco Polo http://www.flickr.com/photos/xadrian/581385733/ Screen shots from each individual website Additional photos from http://www.istockphoto.com or from my personal photo library
  49. 49. Photo Citations Crystal ball http://www.flickr.com/photos/circulating/2154098422/ Thinking http://www.flickr.com/photos/callegari/2653221631/ Blue Man Group http://www.flickr.com/photos/yuan2003/1796355617/Group working together http://www.flickr.com/photos/beija-flor/2427350183/ Social Media Landscape http://www.fredcavazza.net
  50. 50. VideosSocial Media Revolution http://www.youtube.com/watch?v=sIFYPQjYhv8 The Click Daly Show http://www.youtube.com/watch?v=jQEoq5LO-n4 Frozen Grand Central http://www.youtube.com/watch?v=jwMj3PJDxuo Piano Stairs http://www.youtube.com/watch?v=2lXh2n0aPyw
  51. 51. This presentation is licensed under CREATIVE COMMONS.This means you can use it, or parts thereof, as long as appropriateattribution is given and your resulting product is made available underthis same license. The license prohibits using this presentation forcommercial purposes. A list of citations and links is included for yourreference and use. Please cite all photos to the original source. Suggested Attribution:Source: LaDonna Coy, MHR, CPS, CDLA, Learning for Change, Inc.,Technology in Prevention Blog, Slide deck is available on Slideshare
  52. 52. Thank you. Karlo Boraskarlo.boras@jazas.rs