Ohio Prevention and Education Conference, Columbus, OH November 18-19, 2009
The Web finally went SOCIAL - fewer read only websites - and a plethora of social tools bringing us together to: Connect, listen, create, collect, learn, collaborate and more. Not so much focused on tech but people in prevention using tech. http://www.flickr.com/photos/stopdown/487027583/
First stop. What is social media?
At its simplest -- Social media is people having conversations online. It is NOT fluff, not optional and not going away!
So if all that ’ s true and social media is changing the way we communicate -- what changes when we change the way we communicate? Hold onto that question. .. First lets look at current tools.
What are the tools we usually use for communicating with people and building capacity … meetings, trainings, conferences, email, conference calls, programs, practices and even policies. What happened when faxing became a common option? Our tools are changing as are our expectations and intentions
Second Stop. We make the technologies and then the technologies make us. Social media technologies are changing the way we think, work, communicate and play because they are more about us than about the tech. http://www.flickr.com/photos/billselak/2147464701/
The basic shifts.
We are learning new dance steps.
While we were busy with prevention science, assessment, evidence-based practices, building capacity, figuring out sustainabiity --other disciplines were equally busy creating/inventing their own unique contributions.
Hard to choose social media tools until you have a chance to explore them and identify possibilities.
Next stop, Why does it matter? The question for many of us - is Why?
First step, be all ears. Listen, gather data, information, learn. Get a sense of where the conversations involving your work or issue are going on online. How do you do that?
Observe, listen http://www.flickr.com/photos/brutalworks/39868154/ Some find spending time observing and listening to the culture is helpful just like it is in many situations, e.g., moving to a new neighborhood/community; joining a new class or group or coalition;
A great place to start is Google News alerts. They are easy to set up, you have control on how often you receive alerts. You also control what kind of information is searched for and the sources reviewed. You will need to establish a free Google account to use Google News. Vanity search Keywords e.g., underage drinking, binge drinking, gambling, substance abuse, community coalitions, etc. You ’ ll need to play with the terms to find the ones that bring you what you are looking for.
This is usually where people ask me, what would I say on these blog posts? Beth Kanter summed it up perfectly. http://www.flickr.com/photos/callegari/2653221631/
Create, let your imagination be sparked into creative action. Develop with an experimental mindset - what could you create with the new tools that is unique, interesting, unusual, .. The brain loves novelty. http://www.flickr.com/photos/circulating/2154098422/
Create buzz! Participate in places online where you can help seed conversations, amplify community successes and actions. Your social network is worth its weight in gold to your organization or cause. Digg, StumbleUpon, etc.
Learn together (adults, youth, children) reverse mentoring, would you be willing to be the student of your youth? There is a remarkable connection between socialmedia and social learning. So, what kind of project might you do tomake a difference? http://www.flickr.com/photos/beija-flor/2427350183/
Democratized tools - anyone with a computer, a few tools and an internet connection can create, design, develop, produce and distribute.. What is possible now? http://www.fredcavazza.net
Remember the social media tools are more about people than technology. Only about technology until it fades into the background - becomes commonplace. The kinds of things you can do will help you do your job better, will help you nurture relationships, share information and resources, Stay connected, have a set of measures you haven ’ t had before AND every social media tool we ’ ve talked about today is FREE,
http://www.mediabistro.com/fishbowlLA/original/Clay%20Shirky.jpg I asked earlier, what happens when we change the way we communicate?
Wouldn ’ t it be a good idea for people in prevention to be involved in that change? Clay Shirky, Here Comes Everybody Photo: istockphoto.com
karlo boras - new technologies in hiv prevention
Prevention in the Virtual World:Use of Social Networks and ModernTechnology in Prevention of HIV Karlo BorasYugoslav Youth Association Against AIDS – Youth of JAZASSerbia
“The potential of new technologies tore-energize the AIDS-movement is clear. We need nothing less than an HIVprevention revolution, with social media and mobile technology at its core,” Michel Sidibé Executive Director of UNAIDS
Social MediaTechnologies in Prevention A Journey Within Reach
Peopl e Using t echnol ogy Technology in Prevention Connect Listen Collect Create Distribute Comment Learn Engage Collaborate The Social Web Photo: stop.down
What did they say well?What did they miss? Think … then WriteAnswer questionsWhat are other people saying?How does it apply to you?Look forwardLook backwardAsk “what if”? Content Source: Beth Kanter Photo Source: Picturemania
Most people Really, really Like usAnd want to Support us!
Social Media Tools to:Connect WriteComment ParticipateContribute Link/ Embed RateReview Measure
These things I know … Connect, listen and engage or become increasingly irrelevant Social media isn’t going away - its here to stay We’ve entered the “Age of Participation” A change in our “t hinking” is r equir edSource: http://www.flickr.com/photos/graphicfootprints/http://www.flickr.com/photos/zakh/337938459/http://www.flickr.com/photos/amylenzo/119927340/
What Changes when we changethe way we Communicate?
When we change theway we communicate, we change society. --Clay Shirky
Photo Citations Multi-tasking http://www.flickr.com/photos/78205255@N00/96887547/ Merry-go-round http://www.flickr.com/photos/stopdown/487027583/ Stick Shift http://www.flickr.com/photos/billselak/2147464701/ Handshake across distance used with permission Used with Permission of dmswart http://www.flickr.com/photos/dmswart/1003713064/ Cave people & technology Cartoonhttp://www.inkcinct.com.au/Web/CARTOONS/2007/2007-346-new-technology-protesting.jpg Dog in window http://www.flickr.com/photos/brutalworks/39868154/ Tactics, Tools & Time http://www.flickr.com/photos/cambodia4kidsorg/2906235414/ Marco Polo http://www.flickr.com/photos/xadrian/581385733/ Screen shots from each individual website Additional photos from http://www.istockphoto.com or from my personal photo library
Photo Citations Crystal ball http://www.flickr.com/photos/circulating/2154098422/ Thinking http://www.flickr.com/photos/callegari/2653221631/ Blue Man Group http://www.flickr.com/photos/yuan2003/1796355617/Group working together http://www.flickr.com/photos/beija-flor/2427350183/ Social Media Landscape http://www.fredcavazza.net
VideosSocial Media Revolution http://www.youtube.com/watch?v=sIFYPQjYhv8 The Click Daly Show http://www.youtube.com/watch?v=jQEoq5LO-n4 Frozen Grand Central http://www.youtube.com/watch?v=jwMj3PJDxuo Piano Stairs http://www.youtube.com/watch?v=2lXh2n0aPyw
This presentation is licensed under CREATIVE COMMONS.This means you can use it, or parts thereof, as long as appropriateattribution is given and your resulting product is made available underthis same license. The license prohibits using this presentation forcommercial purposes. A list of citations and links is included for yourreference and use. Please cite all photos to the original source. Suggested Attribution:Source: LaDonna Coy, MHR, CPS, CDLA, Learning for Change, Inc.,Technology in Prevention Blog, Slide deck is available on Slideshare