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Digital Leadership Lab: Going Viral! Developing an Online Brand for Leadership and Career Success

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Originally presented at the 2016 LEAD365 Student Leadership Conference in Orlando, Florida. This session is a laboratory session that helps equip college student leaders with the basics of online networking and branding.

Published in: Leadership & Management
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Digital Leadership Lab: Going Viral! Developing an Online Brand for Leadership and Career Success

  1. going VIRAL! DevelopingAnOnline BrandforLeadership andCareerSuccess DevelopingAnOnline BrandforLeadership andCareerSuccess DevelopingAnOnline BrandforLeadership andCareerSuccess w/ Dr. @PaulGordonBrown
  2. of jobs are landed through networking and personal relationships 80% John Bennett, Assistant professor of behavioral science at the McColl School of Business at Queens University of Charlotte
  3. of recruiters use or plan to begin using social networks/social media for recruiting 94% Jobvite Social Recruiting Survey 2013
  4. socialmedia ispowerful
  5. BUT
  6. Just because you use social media… doesn’t mean you know how to use it well.
  7. Why are you on social media?
  8. We’re gonna talk about building a…
  9. digital footprints + digital shadow + digital trail digital stamp
  10. Your Name
  11. take
  12. Thinkofthree wordsthat formyour corevaluesas aleader…
  13. Whatisyour digitalcompass? Your“onlinemissionstatement” inunder140characters.
  14. Developa5 sentencebio.
  15. Getagood headshot.
  16. 1.Appropriateemailaddress. BONUS:WebAddress 2.CreateaTwitterAccount Followinspiringleaders Tweetto#LEAD365 3.CreateaLinkedInProfile WriteaSummary AddEducationandOneJob Connectto5people BONUS:ReachAllStarStatus 4.CheckYourPrivacySettings Facebook,Instagram… 5.Createanabout.mePage
  17. 1.Appropriateemailaddress. BONUS:WebAddress 2.CreateaTwitterAccount Followinspiringleaders Tweetto#LEAD365 3.CreateaLinkedInProfile WriteaSummary AddEducationandOneJob Connectto5people BONUS:ReachAllStarStatus 4.CheckYourPrivacySettings Facebook,Instagram… 5.Createanabout.mePage
  18. 1.Appropriateemailaddress. BONUS:WebAddress 2.CreateaTwitterAccount Followinspiringleaders Tweetto#LEAD365 3.CreateaLinkedInProfile WriteaSummary AddEducationandOneJob Connectto5people BONUS:ReachAllStarStatus 4.CheckYourPrivacySettings Facebook,Instagram… 5.Createanabout.mePage
  19. 1.Appropriateemailaddress. BONUS:WebAddress 2.CreateaTwitterAccount Followinspiringleaders Tweetto#LEAD365 3.CreateaLinkedInProfile WriteaSummary AddEducationandOneJob Connectto5people BONUS:ReachAllStarStatus 4.CheckYourPrivacySettings Facebook,Instagram… 5.Createanabout.mePage
  20. 1.Appropriateemailaddress. BONUS:WebAddress 2.CreateaTwitterAccount Followinspiringleaders Tweetto#LEAD365 3.CreateaLinkedInProfile WriteaSummary AddEducationandOneJob Connectto5people BONUS:ReachAllStarStatus 4.CheckYourPrivacySettings Facebook,Instagram… 5.Createanabout.mePage
  21. 1.Appropriateemailaddress. BONUS:WebAddress 2.CreateaTwitterAccount Followinspiringleaders Tweetto#LEAD365 3.CreateaLinkedInProfile WriteaSummary AddEducationandOneJob Connectto5people BONUS:ReachAllStarStatus 4.CheckYourPrivacySettings Facebook,Instagram… 5.Createanabout.mePage
  22. TIPS
  23. don’t be afraid
  24. It takes time.
  25. Beconsistent Bededicated
  26. Clarity of focus…
  27. Choose your platforms.
  28. decide the role of each platform.
  29. Follow industry leaders
  30. Whenyoumeet someonenew, exchange “digitalbusiness cards”
  31. Periodically Google yourself.
  32. claim everything
  33. The internet isforever.
  34. youarealways beingwatched
  35. collegesandemployers arelistening
  36. Beaware ofwhat youpost.
  37. don’tpost inanger
  38. measuretwice,postonce…
  39. making mistakes isbetter than faking perfections
  40. vulnerable be
  41. It’s “okay” to let the personal and professional blur a little.
  42. Let your personality shine through.
  43. follow what’s #trending
  44. bendthe arc towards social good
  45. learndigital citizenship skills
  46. become digitally literate
  47. It’sokay… andevenadvised… totakeabreakfrom technologyon occasion.
  48. going VIRAL! DevelopingAnOnline BrandforLeadership andCareerSuccess DevelopingAnOnline BrandforLeadership andCareerSuccess DevelopingAnOnline BrandforLeadership andCareerSuccess w/ Dr. @PaulGordonBrown

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