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Digital Leadership Lab: Going Viral! Developing an Online Brand for Leadership and Career Success

Originally presented at the 2016 LEAD365 Student Leadership Conference in Orlando, Florida. This session is a laboratory session that helps equip college student leaders with the basics of online networking and branding.

1 of 50
going
VIRAL!
DevelopingAnOnline
BrandforLeadership
andCareerSuccess
DevelopingAnOnline
BrandforLeadership
andCareerSuccess
DevelopingAnOnline
BrandforLeadership
andCareerSuccess
w/ Dr. @PaulGordonBrown
of jobs are landed through
networking and personal
relationships
80%
John Bennett, Assistant professor of behavioral science at the McColl School of Business at Queens University of Charlotte
of recruiters use or plan to begin
using social networks/social
media for recruiting
94%
Jobvite Social Recruiting Survey 2013
socialmedia
ispowerful
BUT
Just because you use social media…
doesn’t mean you know
how to use it
well.

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