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Are you a twit not to tweet?
Twitter Reaches 44.5 Million People Worldwide June 09 12th most visited web-site January 2010 1,350,000,000 search results on google Third behind Facebook and email as a way to share links.
Twitter’s audience retention rate is 40% 30% = NO FOLLOWERS 50% = < 10 followers The top 10% = 90% of tweets
“It’s OK to be sick &tired of Twitter. Heavenknows, it may be the world’s most overhyped technology, the latest in an ever-lengthening list ofoverhyped technologies and cultural techno-fads stretching back to CB radio”
Waste of time
Only kids do it...
No Return On Investment
It’s SocialMedia....
Why would anyone want to know what I am doing.... I can’t stop eating these dorittos Just woke up from the worst nightmare about eating spaghetti now I feel ill. bank, gym, shopping, homework, olympics, bed... busy, text. back on twitter, first time in while, shows how bored i am Stuck in traffic. Aggh
Real world, real time, LIVE connections
Why do we network?
Why do we tweet? News Referrals Leads Advice Motivation Research/Test
Broadcast has never been enough....Quality communication is a two way dialogue
................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................
Branding Promotion Advertising Monitor Competitors Monitor Market News& Reviews Finding Employees Reputation Management Client feedback Business Generation Referrals Quick Information Advice Entertainment Friendship Find Warnings Customer Service
Setting up your account Find people to followBe foundEngagePropagateMigrate
Twitter name @Name Multiple names – multiple emails Bio Pic Background
Following Search for locations & keywords Search for competitors http://search.twitter.com/advanced  www.peoplebrowsr.com  Don’t follow or Unfollow..... No bio – no tweets – repetitive – hard sell – nice pic
Being found....Email signatureBusiness cardWeb-site Be RetweetableUse #HashTags
Programming tweet content
When & how often? Prime Time on Twitter – 10.00am to 3.00pm week days Biggest days Tuesday & Wednesday Smallest days Saturday & Sunday Global time
How to engage Do offer advice and referrals Do listen Do follow upDo be authentic – true to voice – personal Do be repeatable
Don’t keep repeating yourselfDon’t just talk about yourselfDon’t just repeat what other people are sayingDon’t go the hard sell
Propagate & Migrate Link to your blogs Link to slidedecks videos Upload pics Run polls #FF Via DM UnfollowBlock
EnspiredHelp: need technical writer 4 IT savvy audience. Pls dm me. 1:26 PM Dec 6th, 2009 from TweetDeck DoTheWooHey @globalcopywrite....Sarah, Could you help? RT @enspired: Help: need technical writer 4 IT savvy audience. Pls dm me. 2:36 PM Dec 6th, 2009 Enspired @DoTheWoo Thank you !! Love the new Avatar get up by the way :) tres chic 2:56 PM Dec 6th, 2009
GlobalCopyWrite @enspired@DoThe Woo I can help with IT savvy audiences. I spent 20 years in IT and learned a few things along the way! 4:57 PM Dec 6th, 2009 GlobalCopyWrite @DoTheWooUnfortunately,      can't seem to DM @enspired. :( 4:59 PM Dec      6th, 2009 Enspired@globalcopywritelet me follow you back... and then you can.... give me 5 5:00 PM Dec 6th, 2009
GlobalCopyWrite@enspiredLook for DM from @WITWA. 5:04 PM Dec 6th, 2009 Enspired @globalcopywritegot it ! Thanks. Also have fld you now - so you should be able to DM as well. Just sending you an email. 5:06 PM Dec 6th, 2009
GlobalCopyWrite@enspiredI've sent Tineke an email and cc'd you. Thanks so much for the lead. Thanks, too, @DoTheWoo for looking out for me. :) 5:25 PM Dec 6th, 2009 Enspired@globalcopywrite You r welcome - hope all works out - The Girls Love to Network @DoTheWoo :) #geekischic5:28 PM Dec 6th, 2009 DoTheWooGlad you gals hooked up @globalcopywrite @enspired :) 9:44 AM Dec 7th, 2009
GlobalCopyWrite@enspired@DoTheWoo Bambi/Francis, Thanks SO much for this lead. Had chat. Putting together quote for project. #networking#geekischic12:53 PM Dec 7th, 2009
GlobalCopyWrite @enspiredNo kidding #geekischic! Lead you gave me came through. Significant business. THANK YOU #networking#ecstatic#dinneronme @DoTheWoo5:41 PM Dec 9th, 2009 DoTheWoo @globalcopywriteAint that grand. We love Twitter. Stick that in your pipe you doubting peeps who aren't here yet! 5:46 PM Dec 9th, 2009 Enspired@globalcopywrite: Yay for you !!! Thx @doothewoo for twinking us up :) #geekischic#thechicksdoIT#loveit (& making up #) :) 5:54 PM Dec 9th, 2009
@DoTheWoo Best benefit = two way conversation/feedback + access to great information that you wont find on a google search (undermines SEO) @DotheWoo Worst = I cant think of any.... we are a local Melb small biz that joined twitter last October & I cant recommend it enough
“Women speak and hear a language of connection and intimacy, and men speak and hear a language of status and independence.  Men communicate to obtain information, establish their status, and show independence.  Women communicate to create relationships, encourage interaction, and exchange feelings”.   Judy Rosener, in “America’s Competitive Secret:  Women Managers”
@DoTheWoowww.thewoo.com.au0418 47 97 351300 55 32 35

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Are You A Twit Not To Tweet

Editor's Notes

  1. Remember when email was new?Twitter can be a waste of time....just like a networking function could be.....or talking on the phone could be....
  2. 16% of Twitter users are under the age of 25 The majority of Twitter’s roughly 10 million unique Web site visitors worldwide in February were 35
  3. They don’t....but telling people what you are doing would be ‘broadcasting’....Twitter is a conversation...A networking function....
  4. 4 new clients. 10 local Perth presenters. 6 speakers for Woo Day through Twitter
  5. 14% peeps believe what they are told in advertising.78% of peeps believe recommendations of other consumers....even strangers
  6. Is it for you?