Media scenario week 29'2014 abp ananda

1. Quick Snapshot
Week 22-29’2014
MCCS

2. ABP ANANDA
Period – Wk 22-29’14
TG – MF 15+ SEC:ABC CS
Market – West Bengal

3. Bangla News genre @ # 2 position
38
8
2
0
10
20
30
40
50
BanglaGEC
BanglaNews
BanglaMov.
% Genre Sh
Source : TAM Period : Wk 29’2014

4. VS last year marginal decrease in market shares
9.1
8.0
0.0
1.0
2.0
3.0
4.0
5.0
6.0
7.0
8.0
9.0
10.0
% Genre Share
Wk 22-19'13 Wk 22-19'14
Source : TAM Period : Wk 22-29Year : 2013 &2014

5. ABP Ananda leader in the market
32%
22%
19%
16%
11%
1%
ABP Ananda Kolkata TV 24 GHANTA RPLUS News Time Bangla HIGH NEWS
% Mkt. Share
Wk 22-29'14
Source : TAM Period : Wk 22-29’14

6. ABP Ananda leading in both TG’s
Source : TAM Period : Wk 22-29’14
8
7
5
3
2
0
1
2
3
4
5
6
7
8
ABP Ananda 24 GHANTA Kolkata TV News Time
Bangla
RPLUS
Reach in Mn
TG: 4+ CS
7
6
4
3
2
0
1
2
3
4
5
6
7
8
ABP Ananda 24 GHANTA Kolkata TV News Time
Bangla
RPLUS
Reach in Mn
TG: 15+ CS

7. ABP Ananda leading in almost all TAM
reported markets
Source : TAM Period : Wk 22-29’14
% Market Share
Channel Kol WB .1 to 1 Mn. WBrest 1 Mn.+ WB East AI
24 GHANTA 16% 33% 32% 19% 19% 17%
ABP Ananda 30% 43% 33% 32% 32% 30%
Kolkata TV 26% 3% 10% 22% 22% 21%
News Time Bangla 9% 21% 21% 11% 11% 10%
RPLUS 19% 1% 4% 16% 17% 22%

8. ABP Ananda performing on News
Bulletins & Interviews/Discussions
Source : TAM Period : Wk 29’2014 Analysis : Sub Genre GRPs
Share % within each sub-genre
Kol TV is scoring from News Headlines, Cartoons/Animations & Sports
Magazines
Week 29, 2014
Prog Genres 24 GHANTA ABP Ananda Kolkata TV News Time Bangla RPLUS
News Bulletin 14% 33% 34% 8% 10%
News Headlines 45% 0% 47% 0% 8%
Cartoons/Animati
on 31% 0% 51% 18% 0%
Sports Magazines 20% 25% 30% 7% 18%
Interviews/Portrait
s/Discussions 5% 49% 20% 13% 12%
Film Based
Magazines 14% 12% 46% 5% 22%

9. Top 10 Shows – ABP ANANDA
Source : TAM Period : Wk 29’2014
Date Time From Time To Programme Genre TVT 000s
16/07/2014 21:28 21:52 RUNNER News Bulletin 124
16/07/2014 23:28 23:52 ABP ANANDA KHABAR News Bulletin 108
16/07/2014 23:58 00:27 ABP ANANDA KHABAR News Bulletin 95
17/07/2014 23:59 00:27 ABP ANANDA KHABAR News Bulletin 92
13/07/2014 20:28 20:56 ABP ANANDA PROGRAM News Bulletin 91
15/07/2014 22:28 22:51 XTRA TIME Sports Magazines 90
19/07/2014 20:58 21:25 NOJORE 9 TA News Bulletin 88
17/07/2014 19:58 20:57 ABP ANANDA PROGRAM News Bulletin 79
16/07/2014 22:58 23:22 ABP ANANDA KHABAR News Bulletin 78
17/07/2014 21:28 21:52 ABP ANANDA KHABAR News Bulletin 78

10. Thank You