The document summarizes viewership data for Marathi news and entertainment channels in Maharashtra for week 40 of 2013. It shows that ABP Majha maintained the number 2 position for Marathi news, with a genre share of 20%. Overall genre shares for Marathi channels increased by almost 5% compared to the same period last year. ABP Majha led the market with a 34% share. It had the highest reach among Marathi channels for both age groups of 4+ and 15+. Across all major markets in Maharashtra, ABP Majha was the clear leader in market share, ranging from 29% in Mumbai to 46% in Pune.

1. Quick Snapshot
Wk 40-2013
MCCS

2. ABP Majha
Week 40’2013
TG: MF 15+ SEC:ABC CS
Market – Maharashtra

3. Marathi News maintaining its #2
position
% Genre Shares
25
20
20
15
10
5
3
2
0
Source : TAMPeriod : Wk 40’2013
Marathi Music
Marathi Mov.
Marathi News
Marathi GEC
0

4. Vs. Last year genre shares showing jump
of almost 5%
4.5
4.0
3.8
3.5
3.0
2.5
2.0
1.5
1.0
0.5
0.0
% Genre Share
Wk 33-40'12
Wk33-40'13
Source : TAM Period : Wk 33-40ear : 2012 & 2013
4.0

5. ABP Majha ruling the chart with 34%
mkt. share
% Mkt. Share
40%
35%
34%
30%
25%
22%
19%
20%
17%
15%
10%
7%
5%
0%
ABP Majha
Zee 24 Taas
IBN Lokmat
Wk 33-40'13
Source : TAM Period : Wk 33-40‘2013
TV 9 Maharashtra
Jai Maha

6. ABP Majha the leader in reach
Reach in Mn.
20
15
10
5
0
15
14
Reach in Mn.
12
8
4+ CS
Source : TAM Period : Wk 33-40’2013
4
14
12
10
8
6
4
2
0
12
11
10
7
4
15+ CS

7. ABP Majha: Leadership across all
TAM reported markets in
Maharashtra
% Market Share
Channel
ABP Majha
IBN Lokmat
TV9 MAHARASHTRA
Z 24 Taas
Jai Maharashtra
Mum Pune
29%
46%
17%
22%
23%
10%
23%
21%
9%
1%
Source : TAM Period : Wk 37-40’2013
MAHA L C I MAH .1 to 1 Mn.
40%
36%
18%
23%
11%
10%
23%
21%
8%
9%
MAHrest 1 Mn.+ (Including Pune)
43%
20%
14%
21%
1%
Maha West
35%
35%
19%
19%
17%
17%
22%
22%
7%
7%
AI
36%
19%
16%
23%
7%

8. Thank You