1) The Hindi news genre saw a gain of 3% nationally, maintaining its position as the third most popular genre. 2) ABP News maintained its number 2 position in the Hindi news market with a 16% market share. 3) ABP News has a very small reach gap compared to market leader Aaj Tak, with 37 million and 41 million reach respectively among individuals aged 15+.

1. Quick Snapshot
Wk 6 -2013
MCCS

2. ABP NEWS
Week: 6 ‘2013
TG – MF,15+ SEC:ABC
Market - HSM
Note: Market share used in the ppt is for latest 8 weeks
Reach used is for 2013 only as the universe is changed in wk 1’13

3. Vs. last week Hindi News genre showing
gain of 3% maintaining # 3 position
Nationally
% Genre Share
45 41
40
35
30
25
20
15 12
9
10
5 4 4 3
5 1 1 1 1 0 0
0
Lifestyly
Hin. News
Music
Rel.
Kids
Infotainment
Sports
GEC
Eng. Mov.
Eng. Ent
Eng News
(GEC+News+
Hin. Mov.
Mov.)
Reg
Vs. last week Hindi Movies showing gain of 6%, Info 9% & Eng
Mov. 11%
Source : TAM Period : Wk 6 - 2013

4. Marginal drop in Hindi News Genre
Viewership
% Genre Share
6.0 5.6
5.3
5.0
4.0
3.0
2.0
1.0
0.0
Hindi News
Wk 51-6'12 Wk 51-6'13
Source : TAM Period : Wk 51 – 6 Year : 2012 & 2013

5. ABP News maintaining its # 2
position
Mkt Share
25%
20%
20%
16.0% 15.8%
15% 14%
10% 8% 8%
5%
0%
Aaj Tak ABP News India TV Z News IBN 7 NDTV India
Wk 51'12-6'13
Source : TAM Period : Wk 51’12 – Wk 6’13

6. ABP News very less reach gap with
Aaj Tak
CS 4+ CS 15+
50 45 50
41
40 37 36 40 37
34
Reach in Mn.
Reach in Mn.
29 30 30
30 24 30 24
20
20 20
10 10
0 0
Aaj Tak ABP India TV Z News IBN 7 NDTV Aaj Tak ABP India TV Z News IBN 7 NDTV
News India News India
Source : TAM Period : Wk 3 -6’ 2013

7. ABP News among top 2 in most
of the markets
Market Share %
Chnls Mum Kol Del Chs'grh B'hr Guj Maha MP Punj Raj UP WB East West North South NEW All India
Aaj Tak 20 10 20 12 23 22 22 22 17 16 17 16 19 22 19 42 20 20
ABP News 14 12 12 20 26 19 18 19 15 17 15 13 21 19 14 24 16 16
DD News 3 16 2 2 5 1 3 2 2 3 3 13 7 3 2 23 3 3
IBN 7 4 2 6 6 5 8 6 10 14 11 12 2 3 6 10 1 8 8
India TV 21 4 18 13 14 17 15 11 16 14 15 5 12 16 16 0 16 15
Live India 4 3 1 0 0 0 5 0 0 1 1 2 1 3 1 2 1 1
NDTV India 7 4 10 7 2 6 6 12 7 11 8 3 6 6 9 4 8 8
News 24 4 1 8 10 18 9 4 8 7 11 10 1 6 6 8 0 8 7
Samay 1 3 1 16 0 2 2 2 1 2 2 4 6 2 2 0 2 2
TEZ 7 25 3 4 1 4 5 2 4 6 6 18 6 4 4 0 4 4
Z News 14 20 19 10 6 11 14 11 17 8 12 23 13 13 15 5 14 14
In core Hindi belt like Chs’grh,B’hr,Guj, MP & UP ABP News is
leader
Source : TAMPeriod : Wk 51 2012 – Wk 6-2013

8. ABP News scoring high on
Reviews/Reports
Share % within each sub-genre
ABP Grand
Genre Aaj Tak News TV Z News Total
News Bulletin 20% 16% 16% 18% 96
Reviews/Reports 24% 27% 25% 2% 17
Religious/Devot 23% 0% 26% 5% 8
Interviews/Port 50% 22% 2% 4% 7
Film Based Maga 40% 5% 3% 2% 3
Aaj Tak scored high on News Bulletin
Source : TAM Period : Wk 6’2013 Analysis : Sub Genre GRPs

9. Network Performance

10. MCCS ruling the chart
% Mkt. Share
25 23
22
21
20
15 13 13
10
7
5
0
MCCS Zee Net TV Tday Net. 18 India TV Ndtv Net
% Mkt. Share
Source : TAM Period : Wk 51 2012 – Wk 6-2013

11. Thank You