Media scenario23 5 14 rev abp majha

1. Quick Snapshot
Week 13-20’2014
MCCS

2. ABP Majha: Key Highlights
Marathi News genre has increased by almost 127% from 2.66% to 6.05% credit to counting day.
ABP Majha increased by 108% (i.e. from 1.01% to 2.10%). as compare to last week i.e. from 11.2
to 16.7 %.
Counting Day Performance (16th May’14):
ABP Majha was leader on Counting Day with market share of 36%.
% Market Share
ABP Majha was # 1 in entire universe in Maha on counting Day leaving behind GEC’s
Zee Marathi , Star Pravah, Star Plus , Zee TV, Colors etc.
Absolute Channel Share
Source TAM, TG- CS ABC 15+, Mkt-Maha

3. ABP Majha
Week: - 13-20’14
TG: MF 15+ SEC:ABC CS
Market – Maharashtra

4. Marathi News maintaining its #2
position
14
5
2
0
0
5
10
15
20
25
MarathiGEC
MarathiNews
MarathiMov.
MarathiMusic
% Genre Shares
Source : TAMPeriod : Wk 20’14

5. Vs. Last year genre share up by 16%
3.3
3.8
0.0
0.5
1.0
1.5
2.0
2.5
3.0
3.5
4.0
4.5
% Genre Share
Wk 13-20'13 Wk 13-20'14
Source : TAM Period : Wk 13-20’2013 & 2014

6. ABP Majha ruling the chart with 37%
mkt. share
37%
25% 25%
13%
0%
5%
10%
15%
20%
25%
30%
35%
40%
ABP Majha Zee 24 Taas IBN Lokmat TV 9 Maharashtra
% Mkt. Share
Wk 13-20'14
Source : TAM Period : Wk 13-20’14

7. ABP Majha the leader in reach
Source : TAM Period : Wk 13-20’14
14
12
11
6
0
5
10
15
ABP Majha Z 24 Taas IBN Lokmat TV9 Maha
Reach in Mn.
4+ CS
12
11
10
5
0
2
4
6
8
10
12
14
ABP Majha Z 24 Taas IBN Lokmat TV9 Maha
Reach in Mn.
15+ CS

8. ABP Majha: Leadership across all
TAM reported markets in
Maharashtra
Source : TAM Period : Wk 13-20’14
% Market Share
Channel Mum Pune MAHALCI MAH.1to1Mn. MAHrest1Mn.+(IncludingPune) Maha West AI
ABPMajha 33% 47% 39% 34% 44% 37% 37% 38%
IBNLokmat 26% 26% 23% 28% 24% 25% 25% 25%
TV9MAHARASHTRA 16% 6% 9% 14% 11% 13% 13% 13%
Z24Taas 24% 20% 29% 25% 21% 25% 25% 25%

9. Top 10 Shows Across Marathi
News Genre
Source : TAM Period : Wk 20’14
Date Time From Time To Programme Genre TVT000s
16/05/2014 15:58 17:52 KAUL MARATHI MANACHA News Bulletin 333
16/05/2014 05:58 15:53 SUPERFAST NIKAL News Bulletin 332
16/05/2014 22:02 22:56 10 CHYA BATMYA News Bulletin 325
16/05/2014 17:59 21:57 KAUL MARATHI MANACHA News Bulletin 251
15/05/2014 22:00 22:25 10 CHYA BATMYA News Bulletin 201
17/05/2014 22:00 22:51 10 CHYA BATMYA News Bulletin 187
16/05/2014 23:00 23:59 KAUL MARATHI MANACHA News Bulletin 138
17/05/2014 20:59 21:21 KAUL MARATHI MANACHA News Bulletin 128
15/05/2014 22:28 22:52 ABP MAJHA NEWS PROGRAM News Bulletin 119
05/11/2014 10:00 10:26 ABP MAJHA NEWS PROGRAM News Bulletin 113

10. Thank You