Media scenario 11 3 14 abp majjha

1. Quick Snapshot
Week 2 - 9’2014
MCCS

2. ABP Majha
Week: - 2-9’14
TG: MF 15+ SEC:ABC CS
Market – Maharashtra

3. Marathi News maintaining its #2
position
16
3
2
0
0
5
10
15
20
25
MarathiGEC
MarathiNews
MarathiMov.
MarathiMusic
% Genre Shares
Source : TAMPeriod : Wk 9’14

4. Vs. Last year genre share almost neck to
neck
3.6
3.4
0.0
0.5
1.0
1.5
2.0
2.5
3.0
3.5
4.0
4.5
% Genre Share
Wk 2-9'13 Wk 2-9'14
Source : TAM Period : Wk 2-9’2013 & 2014

5. ABP Majha ruling the chart with 35%
mkt. share
35%
27%
25%
13%
0%
5%
10%
15%
20%
25%
30%
35%
40%
ABP Majha Zee 24 Taas IBN Lokmat TV 9 Maharashtra
% Mkt. Share
Wk 2-9'14
Source : TAM Period : Wk 2-9’14

6. ABP Majha the leader in reach
Source : TAM Period : Wk 2-9’14
13
12
11
6
0
5
10
15
ABP Majha Z 24 Taas IBN Lokmat TV9 Maha
Reach in Mn.
4+ CS
11
10
9
5
0
2
4
6
8
10
12
ABP Majha Z 24 Taas IBN Lokmat TV9 Maha
Reach in Mn.
15+ CS

7. ABP Majha: Leadership across all
TAM reported markets in
Maharashtra
Source : TAM Period : Wk 2-9’14
% Market Share
Channel Mum Pune MAHALCI MAH.1to1Mn. MAHrest1Mn.+(IncludingPune) Maha West AI
ABPMajha 33% 35% 42% 31% 34% 35% 35% 35%
IBNLokmat 28% 25% 22% 25% 22% 25% 25% 25%
TV9MAHARASHTRA 15% 10% 10% 13% 16% 14% 14% 14%
Z24Taas 24% 30% 27% 31% 29% 27% 27% 26%

8. Top 10 Shows Across Marathi
News Genre
Source : TAM Period : Wk 9’14
Date Time From Time To Programme Genre OOOs
23/02/2014 19:54 20:49 PUNEDINAK-NASHIK DINAK News Bulletin 124
23/02/2014 22:14 22:51 10CHYA BATMYA News Bulletin 115
26/02/2014 7:59 8:31 NAMASKARMAHARASTRA News Bulletin 114
26/02/2014 22:01 22:52 10CHYA BATMYA News Bulletin 107
25/02/2014 13:36 13:55 REMOTEMAZA News Bulletin 106
01/03/2014 23:00 23:18 MUMBAI EASTWEST News Bulletin 106
24/02/2014 20:59 21:56 ABP MAJHA VISHESH Interviews/Port 101
28/02/2014 21:59 22:50 10CHYA BATMYA News Bulletin 99
23/02/2014 22:58 23:25 MUMBAI EASTWEST News Bulletin 97
23/02/2014 18:59 19:29 MAHARASHTRA DESHA News Bulletin 95

9. Thank You