- ABP Ananda is the #2 ranked news genre channel in West Bengal and has seen only a marginal decrease in market share from last year.
- ABP Ananda leads the market with 32% market share. It also leads among both the 4+ and 15+ consumer groups.
- ABP Ananda is leading in most major TAM reported markets in West Bengal.
- ABP Ananda performs well in news bulletins, interviews/discussions, and film-based magazine programming genres.
3. Bangla News genre @ # 2 position
37
9
2
0
10
20
30
40
50
BanglaGEC
BanglaNews
BanglaMov.
% Genre Sh
Source : TAM Period : Wk 28’2014
TAM HAS STOPPED REPORTING HIGH NEWS
4. VS last year marginal decrease in market shares
8.9
8.1
0.0
1.0
2.0
3.0
4.0
5.0
6.0
7.0
8.0
9.0
10.0
% Genre Share
Wk 21-28'13 Wk 21-28'14
Source : TAM Period : Wk 21-28Year : 2013 &2014
TAM HAS STOPPED REPORTING HIGH NEWS
5. ABP Ananda leader in the market
32%
21%
19%
16%
11%
1%
ABP Ananda Kolkata TV 24 GHANTA RPLUS News Time Bangla HIGH NEWS
% Mkt. Share
Wk 21-28'14
Source : TAM Period : Wk 21-28’14
TAM HAS STOPPED REPORTING HIGH NEWS
6. ABP Ananda leading in both TG’s
Source : TAM Period : Wk 21-28’14
8
7
5
3
1
0
2
4
6
8
10
ABP Ananda 24 GHANTA Kolkata TV News Time
Bangla
RPLUS
Reach in Mn
TG: 4+ CS
7
6
4
3
1
0
1
2
3
4
5
6
7
8
ABP Ananda 24 GHANTA Kolkata TV News Time
Bangla
RPLUS
Reach in Mn
TG: 15+ CS
TAM HAS STOPPED REPORTING HIGH NEWS
7. ABP Ananda leading in almost all TAM
reported markets
Source : TAM Period : Wk 21-28’14
% Market Share
Channel Kol WB .1 to 1 Mn. WBrest 1 Mn.+ WB East AI
24 GHANTA 32% 32% 17% 19% 19% 17%
ABP Ananda 33% 43% 31% 33% 33% 30%
Kolkata TV 10% 3% 24% 21% 20% 19%
News Time Bangla 22% 21% 10% 12% 11% 11%
RPLUS 3% 1% 19% 16% 16% 22%
TAM HAS STOPPED REPORTING HIGH NEWS
8. ABP Ananda performing on News
Bulletins, Interviews/Discussions & Film
based magazines
Source : TAM Period : Wk 28’2014 Analysis : Sub Genre GRPs
Share % within each sub-genre
24 Ghanta is scoring from News Headlines.
Kol TV performing in Cartoons/Animations & Sports / Magazines
Week 28, 2014
Prog Genres 24 GHANTA ABP Ananda Kolkata TV
News Time
Bangla RPLUS
News Bulletin 18% 40% 25% 8% 10%
News Headlines 54% 0% 37% 0% 9%
Cartoons/Animati
on 30% 2% 50% 18% 0%
Sports Magazines 18% 21% 24% 19% 19%
Interviews/Portra
its/Discussions 36% 42% 0% 4% 18%
Film Based
Magazines 22% 31% 25% 6% 16%
TAM HAS STOPPED REPORTING HIGH NEWS
9. Top 10 Shows – ABP ANANDA
Source : TAM Period : Wk 28’2014
Date Time From Time To Programme Genre
TVT
000s
08/07/2014 19:28 19:57 RAIL BUDGET 2014 (INTERVIEW/DISCUSSION)Interviews/Port 114
08/07/2014 20:58 21:21 NOJORE 9 TA News Bulletin 95
06/07/2014 22:58 23:25 ABP ANANDA KHABAR News Bulletin 93
08/07/2014 19:58 20:56 ABP ANANDA PROGRAM News Bulletin 90
12/07/2014 22:58 23:22 ABP ANANDA PROGRAM News Bulletin 89
07/07/2014 18:58 20:53 ABP ANANDA PROGRAM News Bulletin 85
06/07/2014 18:58 20:24 ABP ANANDA PROGRAM News Bulletin 84
07/07/2014 23:28 23:54 ABP ANANDA KHABAR News Bulletin 82
07/07/2014 21:28 21:51 ABP ANANDA KHABAR News Bulletin 82
07/07/2014 23:58 24:27:00 ABP ANANDA KHABAR News Bulletin 77
