The document provides viewership data for Bengali news channels in West Bengal for Week 25 of 2013. It summarizes that: 1) The Bengali news genre maintained its #2 position and saw growth of almost 29% from the previous year. 2) ABP Ananda was the leader in the market with 39% market share, well ahead of competitors like 24 Ghanta, Kolkata TV, News Time Bangla, and RPLUS. 3) ABP Ananda performed strongly across target groups and regions, leading in viewership among both males and females aged 4+ and 15+, as well as in most major markets reported by TAM.

1. Quick Snapshot
Wk 25 -2013
MCCS

2. ABP ANANDA
Period – Wk 25’2013
TG – MF 15+ SEC:ABC CS
Market – West Bengal

3. Bangla News genre maintaining its # 2
position
37
9
3
1
0
10
20
30
40
50
BanglaGEC
Bangla
News
BanglaMov.
Bangla
Music
% Genre Sh
Source : TAM Period : Wk 25’2013

4. Bengali news genre showing a growth of almost
29% Vs. last year
7.0
9.0
0.0
1.0
2.0
3.0
4.0
5.0
6.0
7.0
8.0
9.0
10.0
% Genre Share
Wk 18-25'12 Wk 18-25'13
Source : TAM Period : Wk 18-25Year : 2012 & 2013

5. ABP Ananda leader in the market
39%
30%
12% 11%
9%
ABP Ananda 24 GHANTA Kolkata TV News Time Bangla RPLUS
% Mkt. Share
Wk 18-25'13
Source : TAM Period : Wk 18-25’2013
Among top 20 programmes list of the week, 17 programmes
belong to ABP Ananda

6. ABP Ananda leading in both TG’s
7.2
6.6
5 5
2
0.0
5.0
10.0
ABP
Ananda
24 GHANTA Kolkata TV News Time
Bangla
RPLUS
ReachinMn.
CS 4+
6.3
5.7
4 4
2
0.0
5.0
10.0
ABP
Ananda
24 GHANTA Kolkata TV News Time
Bangla
RPLUS
ReachinMn.
CS 15+
Source : TAM Period : Wk 18-25’2013

7. ABP Ananda leading in almost all TAM
reported markets
% Market Share
Channel WBrest 1 Mn.+WB .1 to 1 Mn. Kol All India WB East
24 GHANTA 31% 39.9% 26% 30% 30% 30%
ABP Ananda 42% 40% 38% 39% 39% 39%
Kolkata TV 13% 7% 14% 12% 12% 12%
News Time Bangla 13% 11% 10% 10% 11% 10%
RPLUS 1% 1% 12% 9% 9% 9%
Source : TAM Period : Wk 19-25’2013
NOTE: TAM has stopped reporting Bihar 1 Mn+ market data from this week,
hence All India & East will Not have Bihar mkt. included

8. ABP Ananda performing on News
Bulletin , Interviews/Portraits ,Sports
Magazines & Talk Shows
Source : TAM Period : Wk 25’2013 Analysis : Sub Genre GRPs
Share % within each sub-genre
Genre
24
GHANTA
ABP
Ananda
Kolkata
TV
NT
Bangla RPLUS
Total
GRPs
News Bulletin 24% 34% 20% 13% 10% 177
Interviews/Portraits/Discus
sions 44% 54% 2% 34
News Headlines 23% 68% 9% 31
Cartoons/Animation 65% 35% 24
Talk Shows/Chat Shows 100% 16
Sports Magazines 19% 45% 13% 16% 7% 12
Reviews/Reports 52% 35% 14% 10

9. Thank You