- Hindi news shares were up 73% over the last week due to extensive coverage of floods in Uttarakhand. - ABP News maintained its position as the second largest Hindi news channel behind Aaj Tak, with market shares of the two channels being neck and neck. - Due to flood coverage, reach of the Hindi news genre increased by around 19-20% compared to the previous week. ABP News was among the top 2 channels in most markets.

1. ABP NEWS
Week: 25 ‘2013
TG – MF,15+ SEC:ABC
Market - HSM

2. Vs last week Hindi News shares up by
73%
36
16
12
7
5 3 3
1 1 1 1 0 0
0
5
10
15
20
25
30
35
40
45
GEC
REG
Hin.Mov.
Hin.News
Kids
Music
Sports
Info
Eng.Mov.
Lifestyle
Rel.
Bus.News
Eng.Ent.
% Genre Share
Source : TAM Period : Wk 25’2013
Entire week was devoted to stories on “Flood In Uttrakhand” due
to which 51% increase in time spent per viewer in entire genre

3. Shares neck to neck Vs. last year
4.7 4.6
0.0
0.5
1.0
1.5
2.0
2.5
3.0
3.5
4.0
4.5
5.0
Hindi News
% Genre Share
Wk 18-25'12 Wk 18-25'13
Source : TAM Period : Wk 18-25Year : 2012 & 2013

4. ABP News maintaining its position
20%
17%
16%
12%
8% 8%
0%
5%
10%
15%
20%
25%
Aaj Tak ABP News India TV Z News NDTV India News 24
% Mkt Share
Wk18-25'13
Source : TAM Period : Wk 18-25’13
Major story of the week was “Flood in Utrakhand”, ABP News stands
equal with Aaj Tak and also leading jointly in terms of mkt. share i.e. on
Wed, Thurs and Sat

5. ABP News neck to neck with Aaj Tak
38
35
28 29
22 22
0
10
20
30
40
50
Aaj Tak ABP
News
India TV Z News IBN 7 NDTV
India
ReachinMn.
CS 15+
Source : TAM Period : Wk 18-25’13
46
41
34 35
26 26
0
10
20
30
40
50
Aaj Tak ABP
News
India TV Z News IBN 7 NDTV
India
ReachinMn.
CS 4+
Due to “Flood In Uttrakhand” news reach if Hindi news genre
flew up by almost 19-20% as compare to last week

6. ABP News among top 2 in most
of the markets
Source : TAMPeriod : Wk 19-25’2013
Market Share %
NOTE: TAM has stopped reporting Bihar 1 Mn+ market data from this week, hence HSM will
Not have Bihar mkt. included
Channel Mumbai Kol Delhi Chatis'grhGuj Maha MP PHCHP Raj UP WB East West North South HSM AI
Aaj Tak 14.3% 23.2% 19.9% 16.6% 21.8% 17.0% 26.8% 18.3% 23.8% 19.4% 23.6% 20.7% 18.5% 20.7% 36.0% 20.3% 20.5%
ABP News 15.4% 14.1% 10.8% 24.6% 20.7% 20.4% 18.8% 16.8% 16.6% 18.7% 15.5% 24.8% 20.6% 15.5% 16.0% 17.2% 17.4%
IndiaTV 24.9% 10.1% 25.8% 10.1% 14.0% 17.7% 8.8% 13.6% 14.9% 9.4% 7.3% 13.5% 16.8% 16.3% 4.0% 16.1% 16.0%
ZNews 13.9% 11.1% 10.2% 12.4% 8.4% 13.2% 10.4% 12.9% 11.3% 11.1% 19.1% 13.1% 11.5% 11.0% 4.0% 11.2% 11.2%
IBN 7 7.0% 7.1% 6.1% 7.1% 5.6% 5.7% 5.7% 11.2% 6.3% 11.3% 4.5% 4.5% 5.6% 8.3% 0.0% 7.5% 7.3%
NDTV India 7.7% 3.0% 9.2% 5.0% 10.6% 7.2% 9.4% 10.1% 7.7% 7.8% 6.4% 5.9% 8.0% 8.9% 8.0% 8.4% 8.4%
DDNews 1.8% 2.0% 1.4% 1.7% 4.2% 3.8% 6.2% 3.0% 4.4% 7.8% 1.8% 3.6% 3.8% 4.2% 28.0% 4.2% 4.5%
Live India 1.5% 2.0% 1.2% 0.2% 2.2% 4.2% 2.1% 0.2% 2.0% 1.1% 1.8% 0.5% 3.5% 1.3% 0.0% 1.8% 1.7%
Samay 1.1% 1.0% 0.3% 0.8% 2.2% 1.5% 3.2% 1.1% 4.4% 2.0% 2.7% 1.4% 1.7% 1.6% 4.0% 1.8% 1.7%
TEZ 5.9% 23.2% 4.5% 2.1% 2.5% 3.8% 2.9% 4.5% 2.2% 4.3% 14.5% 5.4% 3.5% 4.1% 0.0% 4.0% 3.7%
News 24 6.6% 3.0% 10.6% 19.5% 7.8% 5.7% 5.7% 8.2% 6.5% 7.2% 2.7% 6.8% 6.3% 8.3% 0.0% 7.7% 7.6%

7. Reviews reports & Interviews /
discussions
Source : TAM Period : Wk 25’2013 Analysis : Sub Genre GRPs
Share % within each sub-genre
Aaj Tak scored high on cricket genre and India TV performing on
Religious/dev. genre
Genre Aaj Tak
ABP
News India TV Z News Total GRPs
News Bulletin 16% 17% 21% 15% 151
Reviews/Reports 36% 38% 15% 0% 33
Religious/Devotional 22% 0% 36% 4% 9
Interviews/Portraits/Discussi
ons 26% 33% 0% 0% 6
Cricket Match 67% 4% 11% 0% 5

8. Network Performance

9. 26%
20% 20%
14%
12%
7%
0%
5%
10%
15%
20%
25%
30%
MCCS TV Tday Zee Net India TV Net. 18 Ndtv Net
Wk 18-25'13
Wk 18-25'13
Source : TAM Period : Wk 18-25’2013
MCCS maintaining its # 1 position

10. Thank You