This document provides viewership data and market share information for ABP News, an Indian Hindi news channel, for Week 37 of 2013. It shows that ABP News maintained its position as the third largest Hindi news channel behind Aaj Tak and India TV, with a market share of 15%. Charts show that ABP News' viewership was neck and neck with market leader Aaj Tak and it performed well particularly in interviews and discussion programming. Overall the data indicates that ABP News was one of the top 2 Hindi news channels in most markets during this period.

1. Quick Snapshot
Wk 37-2013
MCCS
PS :TAM HAS UPDATED ITS UNIVERSE ESTIMATES THIS WEEK,
THERE IS SOFTWARE LOCK PRIOR TO WEEK 36.

2. ABP NEWS
Week: 37 ‘2013
TG – MF,15+ SEC:ABC
Market - HSM

3. Among National genres Hindi News at # 3
40
17
11
6
4 3
1 1 1 1 1 0 0
0
5
10
15
20
25
30
35
40
45
GEC
REG
Hin.Mov.
Hin.News
Kids
Music
Infotainment
Sports
Lifestyle
Eng.Mov.
Rel.
Bus.News
Eng.Ent.
% Genre Share
Source : TAM Period : Wk 37’2013

4. Neck to neck Vs. last year
5.7
5.3
0.0
1.0
2.0
3.0
4.0
5.0
6.0
Hindi News
% Genre Share
Wk 30-37'12 Wk 30-37'13
Source : TAM Period : Wk 30-37 Year : 2012 & 2013

5. ABP News maintaining its position
21%
15% 15%
10%
9% 9%
0%
5%
10%
15%
20%
25%
Aaj Tak India TV ABP News Z News IBN 7 NDTV India
% Mkt Share
Wk30-37'13
Source : TAM Period : Wk 30-37’13

6. ABP News neck to neck with Aaj Tak
41 38
32 32
24 25
0
10
20
30
40
50
Aaj Tak ABP
News
India TV Z News IBN 7 NDTV
India
ReachinMn.
CS 15+
Source : TAM Period : Wk 30-37’13
49 46
39 38
29 29
0
10
20
30
40
50
Aaj Tak ABP
News
India TV Z News IBN 7 NDTV
India
ReachinMn.
CS 4+

7. ABP News among top 2 in most
of the markets
Source : TAMPeriod : Wk 36-37’2013
Market Share %

8. ABP News performing on
Interviews/discussion genre
Source : TAM Period : Wk 37’2013 Analysis : Sub Genre GRPs
Share % within each sub-genre
Aaj Tak scored high on news bulletins, Reviews/reports & Action/Thrillers
India TV performing on Religious & devotional programmes
Genre Aaj Tak ABP News India TV Z News
News Bulletin 22% 17% 16% 11%
Reviews/Report
s 32% 13% 24% 1%
Religious/Devot
ional 16% 0% 29% 4%
Interviews/Portr
aits/Discussions 11% 34% 0% 7%
Action/Thriller 50% 29% 16% 5%

9. Network Performance

10. 25%
22%
18%
15%
13%
7%
0%
5%
10%
15%
20%
25%
30%
MCCS TV Tday Zee Net India TV Net. 18 Ndtv Net
Wk 30-37'13
Wk 30-37'13
Source : TAM Period : Wk 30--37’2013
MCCS maintaining its # 1 position

11. Thank You