1) Marathi news channels in Maharashtra maintained the number 2 position in terms of genre shares, with a jump in genre shares of almost 10% compared to the previous year. 2) ABP Majha led the market with a 34% share, followed by IBN Lokmat with 22%, TV9 Maharashtra with 20%, and Zee 24 Taas with 17%. 3) ABP Majha demonstrated leadership across all markets in Maharashtra that TAM reported on, with market shares ranging from 29% to 44% depending on the specific market.

1. Quick Snapshot
Wk 38-2013
MCCS
PS :TAM HAS UPDATED ITS UNIVERSE ESTIMATES THIS WEEK,
THERE IS SOFTWARE LOCK PRIOR TO WEEK 36.

2. ABP Majha
Week 38’2013
TG: MF 15+ SEC:ABC CS
Market – Maharashtra

3. Marathi News maintaining its #2
position
19
5
2
0
0
5
10
15
20
25
MarathiGEC
MarathiNews
MarathiMov.
MarathiMusic
% Genre Shares
Source : TAMPeriod : Wk 38’2013

4. Vs. Last year genre shares showing jump
of almost 10%
3.8
4.2
0.0
0.5
1.0
1.5
2.0
2.5
3.0
3.5
4.0
4.5
% Genre Share
Wk 31-38'12 Wk31-38'13
Source : TAM Period : Wk 31-38 ear : 2012 & 2013

5. ABP Majha ruling the chart with 34%
mkt. share
34%
22%
20%
17%
7%
0%
5%
10%
15%
20%
25%
30%
35%
40%
ABP Majha Zee 24 Taas IBN Lokmat TV 9 Maharashtra Jai Maha
% Mkt. Share
Wk 31-38'13
Source : TAM Period : Wk 31-38‘2013

6. ABP Majha the leader in reach
Source : TAM Period : Wk 31-38’2013
15 14 12
8
4
0
5
10
15
20
Reach in Mn.
4+ CS
13
11
10
7
3
0
2
4
6
8
10
12
14
Reach in Mn.
15+ CS

7. ABP Majha: Leadership across all
TAM reported markets in
Maharashtra
Source : TAM Period : Wk 36-38’2013
% Market Share
Channel Mum Pune MAHALCI MAH.1to1Mn. MAHrest1Mn.+(IncludingPune) Maha West AI
ABPMajha 29% 44% 38% 37% 42% 35% 34% 36%
IBNLokmat 17% 22% 21% 23% 20% 19% 19% 19%
TV9MAHARASHTRA 21% 11% 12% 9% 15% 16% 16% 16%
Z24Taas 23% 21% 24% 21% 22% 23% 22% 22%
JaiMaharashtra 10% 2% 5% 10% 2% 7% 7% 7%

8. Thank You