Media scenario2 6 14 rev abp majha

1. Quick Snapshot
Week 14-21’2014
MCCS

2. ABP Majha
Week: - 14-21’14
TG: MF 15+ SEC:ABC CS
Market – Maharashtra

3. Marathi News maintaining its #2
position
15
3
2
0
0
5
10
15
20
25
MarathiGEC
MarathiNews
MarathiMov.
MarathiMusic
% Genre Shares
Source : TAMPeriod : Wk 21’14

4. Vs. Last year genre share up by 27%
3.1
4.0
0.0
0.5
1.0
1.5
2.0
2.5
3.0
3.5
4.0
4.5
% Genre Share
Wk 14-21'13 Wk 14-21'14
Source : TAM Period : Wk 14-21’2013 & 2014

5. ABP Majha ruling the chart with 37%
mkt. share
37%
25% 25%
13%
0%
5%
10%
15%
20%
25%
30%
35%
40%
ABP Majha IBN Lokmat Zee 24 Taas TV 9 Maharashtra
% Mkt. Share
Wk 14-21'14
Source : TAM Period : Wk 14-21’14

6. ABP Majha the leader in reach
Source : TAM Period : Wk 14-21’14
14
13
11
6
0
5
10
15
ABP Majha Z 24 Taas IBN Lokmat TV9 Maha
Reach in Mn.
4+ CS
12
11
10
5
0
2
4
6
8
10
12
14
ABP Majha Z 24 Taas IBN Lokmat TV9 Maha
Reach in Mn.
15+ CS

7. ABP Majha: Leadership across all
TAM reported markets in
Maharashtra
Source : TAM Period : Wk 14-21’14
% Market Share
Channel Mum Pune MAHALCI MAH.1to1Mn. MAHrest1Mn.+(IncludingPune) Maha West AI
ABPMajha 33% 46% 40% 34% 43% 37% 37% 37%
IBNLokmat 26% 27% 23% 28% 25% 25% 25% 26%
TV9MAHARASHTRA 17% 6% 9% 13% 11% 13% 13% 13%
Z24Taas 24% 21% 29% 25% 21% 25% 25% 24%

8. Top 10 Shows Across Marathi
News Genre
Source : TAM Period : Wk 21’14
Date Time From Time To Programme Genre TVT000s
22/05/2014 21:59 22:52 10 CHYA BATMYA News Bulletin 197
19/05/2014 21:59 22:51 10 CHYA BATMYA News Bulletin 137
20/05/2014 22:00 22:54 10 CHYA BATMYA News Bulletin 108
21/05/2014 21:00 21:12 KAUL MARATHI MANACHA News Bulletin 105
20/05/2014 20:59 21:11 KAUL MARATHI MANACHA News Bulletin 102
24/05/2014 21:00 22:08 SINGHASAN Interviews/Portraits/Discussions 101
21/05/2014 21:18 21:54 ABP MAJHA VISHESH Interviews/Portraits/Discussions 97
21/05/2014 22:00 22:55 10 CHYA BATMYA News Bulletin 94
19/05/2014 20:59 21:52 ABP MAJHA VISHESH Interviews/Portraits/Discussions 92
18/05/2014 12:00 12:52 KAUL MARATHI MANACHA News Bulletin 89

9. Thank You