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Quick Snapshot
Week 5 - 12’2014
MCCS
ABP ANANDA
Period – Wk 5-12’14
TG – MF 15+ SEC:ABC CS
Market – West Bengal
Bangla News genre maintaining its # 2
position
34
9
2
0
0
10
20
30
40
50
BanglaGEC
Bangla
News
Bangla
Mov.
Bangla
Music
% Genre Sh
Source : TAM Period : Wk 12’2014
PLEASE NOTE: TAM HAS RECENTLY STOPPED REPORTING BANGLA PEACE TV, DUE TO WHICH BANGLA REG
GENRE NO MORE EXISTS
VS last year market shares marginally down by 9%
10.1
9.2
0.0
2.0
4.0
6.0
8.0
10.0
12.0
% Genre Share
Wk 5-12'13 Wk 5-12'14
Source : TAM Period : Wk 5-12 Year : 2013 &2014
PLEASE NOTETAM HAS STOPPED REPORTING CTVN AKD PLUS.
ABP Ananda leader in the market
31%
23%
18%
13%
9%
6%
ABP Ananda 24 GHANTA Kolkata TV RPLUS News Time Bangla HIGH NEWS
% Mkt. Share
Wk 5-12'14
Source : TAM Period : Wk 5-12’14
ABP Ananda leading in both TG’s
Source : TAM Period : Wk 5-12’14
7
6
4 4
2
2
0
1
2
3
4
5
6
7
8
ABP
Ananda
24
GHANTA
Kolkata
TV
High
News
News
Time
Bangla
RPLUS
Reach in Mn
TG: 4+ CS
6
5
4 4
2 2
0
1
2
3
4
5
6
7
ABP
Ananda
24
GHANTA
Kolkata
TV
High
News
News
Time
Bangla
RPLUS
Reach in Mn
TG: 15+ CS
ABP Ananda leading in almost all TAM
reported markets
Source : TAM Period : Wk 5-12’14
% Market Share
Channel Kol WB .1 to 1 Mn. WBrest 1 Mn.+ WB East AI
24 GHANTA 20% 37% 26% 23% 23% 23%
ABP Ananda 28% 41% 32% 31% 31% 31%
Kolkata TV 21% 4% 24% 19% 18% 18%
News Time Bangla 7% 15% 15% 9% 9% 9%
RPLUS 16% 0% 3% 13% 12% 12%
High News 7% 4% 0% 6% 6% 6%
ABP Ananda performing on News
Bulletins, Interviews/Portraits &
Sports/Magazines
Source : TAM Period : Wk 12’2014 Analysis : Sub Genre GRPs
Share % within each sub-genre
24 Ghanta is scoring from News Headlines & Sports/Magazines
Kol TV scoring from Cartoons/Animations
Week12'14
Prog Genre 24 GHANTA ABP Ananda High News Kolkata TV
News Time
Bangla RPLUS
News Bulletin 22% 38% 6% 20% 9% 5%
News Headlines 61% 0% 0% 30% 0% 9%
Cartoons/Anima
tion 30% 2% 0% 44% 24% 0%
Sports
Magazines 51% 17% 4% 14% 3% 11%
Interviews/Portr
aits/Discussions 0% 100% 0% 0% 0% 0%
Film Based
Magazines 26% 31% 0% 25% 13% 5%
Top 10 Shows – ABP ANANDA
Source : TAM Period : Wk 12’2014
Date Programme
Dur
{Min} Genre TVT 000s
16 Mar 14 BIOSCOPE BAAZIMAAT 28 Game Shows/Quiz 151
21 Mar 14 PROTI POKHE 28 Talk Shows/Chat 150
19 Mar 14 PROTI POKHE 116 Talk Shows/Chat 149
21 Mar 14 PROTI POKHE 26 Talk Shows/Chat 132
20 Mar 14 ABP ANANDA KHABAR 30 News Bulletin 129
19 Mar 14 PROTI POKHE 24 Talk Shows/Chat 119
18 Mar 14 ABP ANANDA KHABAR 28 News Bulletin 118
21 Mar 14 PROTI POKHE 30 Talk Shows/Chat 115
20 Mar 14 ABP ANANDA KHABAR 28 News Bulletin 115
22 Mar 14 EK DOZEN GALPO 28 News Bulletin 112
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Media scenario 31 3 14 abp ananda

  • 1. Quick Snapshot Week 5 - 12’2014 MCCS
  • 2. ABP ANANDA Period – Wk 5-12’14 TG – MF 15+ SEC:ABC CS Market – West Bengal
  • 3. Bangla News genre maintaining its # 2 position 34 9 2 0 0 10 20 30 40 50 BanglaGEC Bangla News Bangla Mov. Bangla Music % Genre Sh Source : TAM Period : Wk 12’2014 PLEASE NOTE: TAM HAS RECENTLY STOPPED REPORTING BANGLA PEACE TV, DUE TO WHICH BANGLA REG GENRE NO MORE EXISTS
  • 4. VS last year market shares marginally down by 9% 10.1 9.2 0.0 2.0 4.0 6.0 8.0 10.0 12.0 % Genre Share Wk 5-12'13 Wk 5-12'14 Source : TAM Period : Wk 5-12 Year : 2013 &2014 PLEASE NOTETAM HAS STOPPED REPORTING CTVN AKD PLUS.
  • 5. ABP Ananda leader in the market 31% 23% 18% 13% 9% 6% ABP Ananda 24 GHANTA Kolkata TV RPLUS News Time Bangla HIGH NEWS % Mkt. Share Wk 5-12'14 Source : TAM Period : Wk 5-12’14
  • 6. ABP Ananda leading in both TG’s Source : TAM Period : Wk 5-12’14 7 6 4 4 2 2 0 1 2 3 4 5 6 7 8 ABP Ananda 24 GHANTA Kolkata TV High News News Time Bangla RPLUS Reach in Mn TG: 4+ CS 6 5 4 4 2 2 0 1 2 3 4 5 6 7 ABP Ananda 24 GHANTA Kolkata TV High News News Time Bangla RPLUS Reach in Mn TG: 15+ CS
  • 7. ABP Ananda leading in almost all TAM reported markets Source : TAM Period : Wk 5-12’14 % Market Share Channel Kol WB .1 to 1 Mn. WBrest 1 Mn.+ WB East AI 24 GHANTA 20% 37% 26% 23% 23% 23% ABP Ananda 28% 41% 32% 31% 31% 31% Kolkata TV 21% 4% 24% 19% 18% 18% News Time Bangla 7% 15% 15% 9% 9% 9% RPLUS 16% 0% 3% 13% 12% 12% High News 7% 4% 0% 6% 6% 6%
  • 8. ABP Ananda performing on News Bulletins, Interviews/Portraits & Sports/Magazines Source : TAM Period : Wk 12’2014 Analysis : Sub Genre GRPs Share % within each sub-genre 24 Ghanta is scoring from News Headlines & Sports/Magazines Kol TV scoring from Cartoons/Animations Week12'14 Prog Genre 24 GHANTA ABP Ananda High News Kolkata TV News Time Bangla RPLUS News Bulletin 22% 38% 6% 20% 9% 5% News Headlines 61% 0% 0% 30% 0% 9% Cartoons/Anima tion 30% 2% 0% 44% 24% 0% Sports Magazines 51% 17% 4% 14% 3% 11% Interviews/Portr aits/Discussions 0% 100% 0% 0% 0% 0% Film Based Magazines 26% 31% 0% 25% 13% 5%
  • 9. Top 10 Shows – ABP ANANDA Source : TAM Period : Wk 12’2014 Date Programme Dur {Min} Genre TVT 000s 16 Mar 14 BIOSCOPE BAAZIMAAT 28 Game Shows/Quiz 151 21 Mar 14 PROTI POKHE 28 Talk Shows/Chat 150 19 Mar 14 PROTI POKHE 116 Talk Shows/Chat 149 21 Mar 14 PROTI POKHE 26 Talk Shows/Chat 132 20 Mar 14 ABP ANANDA KHABAR 30 News Bulletin 129 19 Mar 14 PROTI POKHE 24 Talk Shows/Chat 119 18 Mar 14 ABP ANANDA KHABAR 28 News Bulletin 118 21 Mar 14 PROTI POKHE 30 Talk Shows/Chat 115 20 Mar 14 ABP ANANDA KHABAR 28 News Bulletin 115 22 Mar 14 EK DOZEN GALPO 28 News Bulletin 112