1. Quick Snapshot
Week 10-17’2014
MCCS

2. ABP Majha
Week: - 10-17’14
TG: MF 15+ SEC:ABC CS
Market – Maharashtra

3. Marathi News maintaining its #2
position
15
4
2
0
0
5
10
15
20
25
MarathiGEC
MarathiNews
MarathiMov.
MarathiMusic
% Genre Shares
Source : TAMPeriod : Wk 17’14

4. Vs. Last year genre share up by 4%
3.6
3.7
0.0
0.5
1.0
1.5
2.0
2.5
3.0
3.5
4.0
4.5
% Genre Share
Wk 10-17'13 Wk 10-17'14
Source : TAM Period : Wk 10-17’2013 & 2014

5. ABP Majha ruling the chart with 37%
mkt. share
37%
25% 24%
13%
0%
5%
10%
15%
20%
25%
30%
35%
40%
ABP Majha Zee 24 Taas IBN Lokmat TV 9 Maharashtra
% Mkt. Share
Wk 10-17'14
Source : TAM Period : Wk 10-17’14

6. ABP Majha the leader in reach
Source : TAM Period : Wk 10-17’14
14
13
11
6
0
5
10
15
ABP Majha Z 24 Taas IBN Lokmat TV9 Maha
Reach in Mn.
4+ CS
12
11
9
5
0
2
4
6
8
10
12
14
ABP Majha Z 24 Taas IBN Lokmat TV9 Maha
Reach in Mn.
15+ CS

7. ABP Majha: Leadership across all
TAM reported markets in
Maharashtra
Source : TAM Period : Wk 10-17’14
% Market Share
Channel Mum Pune MAHALCI MAH.1to1Mn. MAHrest1Mn.+(IncludingPune) Maha West AI
ABPMajha 33% 48% 40% 35% 45% 38% 38% 38%
IBNLokmat 26% 25% 22% 25% 22% 24% 24% 25%
TV9MAHA 15% 6% 10% 15% 11% 13% 13% 13%
Z24Taas 26% 21% 28% 25% 22% 25% 25% 25%

8. Top 10 Shows Across Marathi
News Genre
Source : TAM Period : Wk 17’14
Date Time From Time To Programme Genre TVTs 000s
22/04/2014 21:58 23:26 GHOSHNA PATRA Talk Shows/Chat 239
25/04/2014 21:59 22:28 10CHYA BATMYA News Bulletin 198
26/04/2014 22:14 22:51 10CHYA BATMYA News Bulletin 192
22/04/2014 20:00 21:28 GHOSHNA PATRA Talk Shows/Chat 168
22/04/2014 21:32 21:54 ABP MAJHA VISHESH Interviews/Port 149
24/04/2014 18:00 18:36 MAHARASHTRA DESHA News Bulletin 144
22/04/2014 23:30 23:55 KAUL MARATHI MANACHA News Bulletin 118
24/04/2014 11:00 11:55 KAUL MARATHI MANACHA News Bulletin 112
25/04/2014 21:16 21:56 ABP MAJHA VISHESH Interviews/Port 111
21/04/2014 21:59 22:52 10CHYA BATMYA News Bulletin 109

9. Thank You