News of the week 3.5.13 abp ananda

1. Quick Snapshot
Wk 17 -2013
MCCS

2. ABP ANANDA
Period – Wk 17’2013
TG – MF 15+ SEC:ABC CS
Market – West Bengal

3. Bangla News genre showing a gain of
62%
33
12
3
1
0
10
20
30
40
50 BanglaGEC
Bangla
News
BanglaMov.
Bangla
Music
% Genre Sh
Source : TAM Period : Wk 172013
GEC & Movies down by 9 % 17% respectively whereas Music showing
increase of 10%

4. Bengali news genre showing a growth of almost
19% Vs. last year
7.3
8.7
0.0
1.0
2.0
3.0
4.0
5.0
6.0
7.0
8.0
9.0
10.0
% Genre Share
Wk 10-17'12 Wk 10-17'13
Source : TAM Period : Wk 10-17Year : 2012 & 2013
Vs. last year the time spent on the genre has increased

5. VS. last week ABP Ananda showing
increase
30%
26%
18%
15%
11%
ABP Ananda 24 GHANTA Kolkata TV RPLUS News Time Bangla
% Mkt. Share
Wk 10-17'13
Source : TAM Period : Wk 10-17’2013
Time spent of ABP Ananda has increase due to the “Chit Fund Case”
Protipokhe talk show doing exceptionally well for the channel

6. ABP Ananda leading in both TG’s
6 5
5 4
2
0
5
10
ABP
Ananda
24 GHANTA Kolkata TV News Time
Bangla
RPLUS
ReachinMn.
CS 4+
5.1 4.8
4 4
2
0.0
5.0
10.0
ABP
Ananda
24 GHANTA Kolkata TV News Time
Bangla
RPLUS
ReachinMn.
CS 15+
Source : TAM Period : Wk 10-17’2013

7. ABP Ananda leading in almost all TAM
reported markets
% Market Share
Channel WBrest 1Mn.+ WB .1to 1Mn. Kol All IndiaWB East
24GHANTA 33 41 23 27 28 28
ABP Ananda 38 42 31 34 34 34
Kolkata TV 12 6 18 15 15 15
News Time Bangla 15 10 9 10 9 9
RPLUS 2 1 19 14 14 13
Source : TAM Period : Wk 10-17’2013

8. ABP Ananda performing on News
Bulletin & Talk shows
Source : TAM Period : Wk 17’2013 Analysis : Sub Genre GRPs
Share % within each sub-genre
Genre 24 Ghanta
ABP
Ananda
Kolkata
TV
N T
Bangla
RPLU
S
Total
GRPs
News Bulletin 26% 35% 15% 12% 11% 260.99
News Headlines 21% 79% 29.22
Interviews/Portraits/Discuss
ions 60% 33% 7% 28.63
Talk Shows/Chat Shows 100% 28.11
Cartoons/Animation 4% 51% 44% 23.63
Sports Magazines 24% 27% 17% 20% 11% 13.32
Reviews/Reports 52% 34% 14% 12.85

9. Thank You