News of the week 8.8.13 Abp Majha

1. Quick Snapshot
Wk 31 -2013
MCCS

2. ABP Majha
Week 31’2013
TG: MF 15+ SEC:ABC CS
Market – Maharashtra

3. Marathi News maintaining its #2
position
18
4
2
0
0
5
10
15
20
25
MarathiGEC
MarathiNews
MarathiMov.
MarathiMusic
% Genre Shares
Source : TAMPeriod : Wk 31’2013

4. Vs. Last year genre shares showing jump
of almost 54%
2.6
4.1
0.0
0.5
1.0
1.5
2.0
2.5
3.0
3.5
4.0
4.5
% Genre Share
Wk 24-31'12 Wk24-31'13
Source : TAM Period : Wk 24-31Year : 2012 & 2013

5. ABP Majha ruling the chart with 36%
mkt. share
36%
22% 21%
17%
3%
0%
5%
10%
15%
20%
25%
30%
35%
40%
ABP Majha Zee 24 Taas IBN Lokmat TV 9 Maharashtra Jai Maha
% Mkt. Share
Wk 24-31'13
Source : TAM Period : Wk 24-31‘2013

6. ABP Majha the leader in reach
Source : TAM Period : Wk 24-31’2013
16 13 12
7
4
0
5
10
15
20
Reach in Mn.
4+ CS
13
12
10
6
3
0
2
4
6
8
10
12
14
Reach in Mn.
15+ CS

7. ABP Majha: Leadership across all
TAM reported markets in
Maharashtra
Source : TAM Period : Wk 24-31’2013
% Market Share
Channel Pune Mum MAHALCI MAH.1to1Mn. MAHrest1Mn.+(IncludingPune)Maha
ABPMajha 45% 29% 43% 39% 43% 36%
IBNLokmat 27% 20% 23% 21% 24% 21%
TV9MAHARASHTRA 7% 29% 8% 6% 10% 17%
Z24Taas 20% 18% 23% 29% 22% 22%
JaiMaharashtra 1% 4% 4% 5% 1% 3%

8. Thank You