1) ABP Majha, a Marathi news channel, maintained its #2 position in the genre and saw a large increase in genre share of almost 36% compared to the same period last year.
2) ABP Majha ruled the market share charts with 37% share of the market for week 8-15 of 2013.
3) ABP Majha led in reaching audiences across all reported TAM markets in Maharashtra, with market shares ranging from 19% to 42% depending on the region.
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3. Marathi News maintaining its #2
position
16
4
2
0
0
5
10
15
20
25
MarathiGEC
Marathi
News
Marathi
Mov.
Marathi
Music
% Genre Sh.
Source : TAMPeriod : Wk 15’ 2013
4. Vs. Last year genre shares showing jump
of almost 36%
2.8
3.8
0.0
0.5
1.0
1.5
2.0
2.5
3.0
3.5
4.0
% Genre Share
Wk 8-15'12 Wk 8-15'13
Source : TAM Period : Wk 8-15 Year : 2012 & 2013
5. ABP Majha ruling the chart with 37%
mkt. share
36%
25%
15%
24%
0%
5%
10%
15%
20%
25%
30%
35%
40%
ABP Majha IBN Lokmat TV 9 Maharashtra Zee 24 Taas
% Mkt. Share
Wk 8-15'13
Source : TAM Period : Wk 8-15 ‘2013
6. ABP Majha the leader in reach
Source : TAM Period : Wk 8-15’2013
14
12
6
11
0
5
10
15
ABP Majha IBN Lokmat TV9 Maha Z 24 Taas
Reach in Mn.
4+ CS
11
10
6
9
0
2
4
6
8
10
12
14
ABP Majha IBN Lokmat TV9 Maha Z 24 Taas
Reach in Mn.
15+ CS
7. ABP Majha: Leadership across all
TAM reported markets in
Maharashtra
%MarketShare
Channel Mumbai Pune MAHREST1MN.+(INCL MAH.1TO1MN. MAHALCI Maha West AI
ABPMajha 26 42 35 26 26 26 19 5
IBNLokmat 16 40 32 20 16 18 13 4
TV9MAHARASHTRA 18 11 8 7 6 11 8 2
Z24Taas 15 29 24 16 18 16 12 3
Source : TAM Period : Wk 8-15’ 2013
