- Bangla News genre maintained its #2 position in West Bengal with a 35% market share according to TAM data. - Market shares for last year and this year were neck to neck for the same period according to TAM. - ABP Ananda led the market with a 33% market share, followed by 24 Ghanta with 21% and Kolkata TV with 18% according to TAM data for Week 9-16'14. - ABP Ananda led in both target groups (TG) of 4+ and 15+ according to TAM data for Week 9-16'14.

1. Quick Snapshot
Week 9 - 16’2014
MCCS

2. ABP ANANDA
Period – Wk 9-16’14
TG – MF 15+ SEC:ABC CS
Market – West Bengal

3. Bangla News genre maintaining its # 2
position
35
10
2
0
0
10
20
30
40
50
BanglaGEC
BanglaNews
BanglaMov.
Bangla
Music
% Genre Sh
Source : TAM Period : Wk 16’2014
PLEASE NOTE: TAM HAS RECENTLY STOPPED REPORTING BANGLA PEACE TV, DUE TO WHICH BANGLA REG
GENRE NO MORE EXISTS

4. VS last year market shares neck to neck
8.4
9.4
0.0
1.0
2.0
3.0
4.0
5.0
6.0
7.0
8.0
9.0
10.0
% Genre Share
Wk 9-16'13 Wk 9-16'14
Source : TAM Period : Wk 9-16 Year : 2013 &2014
PLEASE NOTE TAM HAS STOPPED REPORTING CTVN AKD PLUS.

5. ABP Ananda leader in the market
33%
21%
18%
13%
10%
6%
ABP Ananda 24 GHANTA Kolkata TV RPLUS News Time Bangla HIGH NEWS
% Mkt. Share
Wk 9-16'14
Source : TAM Period : Wk 9-16’14

6. ABP Ananda leading in both TG’s
Source : TAM Period : Wk 9-16’14
7
6
5 4
2
2
0
1
2
3
4
5
6
7
8
ABP
Ananda
24
GHANTA
Kolkata
TV
High
News
News
Time
Bangla
RPLUS
Reach in Mn
TG: 4+ CS
6
5
4 4
2
2
0
1
2
3
4
5
6
7
ABP
Ananda
24
GHANTA
Kolkata
TV
High
News
News
Time
Bangla
RPLUS
Reach in Mn
TG: 15+ CS

7. ABP Ananda leading in almost all TAM
reported markets
Source : TAM Period : Wk 9-16’14
% Market Share
Channel Kol WB .1 to 1 Mn. WBrest 1 Mn.+ WB East AI
24 GHANTA 18% 34% 22% 21% 21% 21%
ABP Ananda 31% 42% 27% 33% 33% 31%
Kolkata TV 21% 4% 30% 18% 18% 18%
News Time Bangla 8% 15% 16% 10% 10% 9%
RPLUS 16% 1% 5% 13% 13% 15%
High News 6% 4% 1% 6% 6% 6%

8. ABP Ananda performing on News
Bulletins & Film Based Magazines
Source : TAM Period : Wk 16’2014 Analysis : Sub Genre GRPs
Share % within each sub-genre
24 Ghanta is scoring from News Headlines & Sports Magazines
Kol TV scoring from Cartoons/Animations & Interviews/Discussions/Portraits
Week16'14
Prog Genre 24 GHANTA ABP Ananda High News Kolkata TV
News Time
Bangla RPLUS
News Bulletin 19% 36% 2% 26% 10% 8%
News
Headlines 48% 0% 0% 42% 2% 8%
Cartoons/Anim
ation 31% 1% 0% 49% 18% 0%
Sports
Magazines 44% 34% 2% 6% 4% 9%
Interviews/Portr
aits/Discussion
s 30% 5% 3% 50% 0% 12%
Film Based
Magazines 14% 28% 0% 28% 19% 10%

9. Top 10 Shows – ABP ANANDA
Source : TAM Period : Wk 16’2014
Date Time From Time To Programme Genre TVT 000s
15/04/2014 23:28 23:52 ABP ANANDA KHABAR News Bulletin 121
18/04/2014 21:58 24:31:00 PROTI POKHE Talk Shows/Chat 117
17/04/2014 23:28 23:52 ABP ANANDA KHABAR News Bulletin 113
18/04/2014 18:58 20:27 PROTI POKHE Talk Shows/Chat 111
17/04/2014 23:58 24:27:00 ABP ANANDA KHABAR News Bulletin 100
13/04/2014 22:58 23:22 ABP ANANDA KHABAR News Bulletin 97
19/04/2014 14:29 14:58 ABP ANANDA KHABAR News Bulletin 93
13/04/2014 22:28 22:53 XTRA TIME Sports Magazine 89
16/04/2014 19:42 20:52 PROTI POKHE Talk Shows/Chat 87
14/04/2014 23:29 23:52 ABP ANANDA KHABAR News Bulletin 87

10. Thank You