The document provides a quick snapshot of the Hindi news genre and ABP News channel for Week 15-22 of 2014. Some key points: - Hindi news maintained its #3 position overall and saw an 11% increase in share over the previous week due to coverage of Narendra Modi's oath taking ceremony as Prime Minister of India. - ABP News was among the top 2 channels in the Hindi news genre, with an 18% market share, up significantly from the same period last year. - ABP News ranked #2 in overall reach for the week among news channels in India.

1. Quick Snapshot
Week 15-22’2014
MCCS

2. ABP NEWS
Week: 15-22’14
TG – MF,15+ SEC:ABC
Market - HSM

3. Hindi News maintaining its # 3 position
Biggest news of the week was ‘Modi’s
Oath taking ceremony as PM of India
34
17
8
5 4
3 2 1 1 1 0 0 0
0
5
10
15
20
25
30
35
40
45
GEC
HINDI
MOVIES
HINDI
NEWS
KIDS
MUSIC
REG
SPORTS
INFO
LIFETSYLE
ENGMOV
BUSNEWS
ENGENT
ENGNEWS
% Genre Share
Source : TAM Period : Wk 22’2014
SONY MAX IS REPORTED IN HINDI MOVIES
Hindi News Genre rose by 11% VS last week, credit goes to the
‘Oath of New Prime Minister of India Narendra Modi’

4. VS. last year 59% increase in terms of
shares
4.3
6.8
0.0
1.0
2.0
3.0
4.0
5.0
6.0
7.0
8.0
Hindi News
% Genre Share
Wk 15-22'13 Wk 15-22'14
Source : TAM Period : Wk 15-22’Year : 2013 & 2014
PLEASE NOTE: TAM HAS RECENTLY STOPPED REPORTING LIVE INDIA .
VS last year channel bouquet has increased.

5. ABP News among top 2 channels
18%
15%
14%
9%
7% 7%
0%
2%
4%
6%
8%
10%
12%
14%
16%
18%
20%
Aaj Tak ABP News India TV Z News India News NEWS NATION
% Mkt Share
Wk15-22'14
Source : TAM Period : Wk 15-22’14

6. ABP News #2 in Reach
45
41
34 33
27 27
0
10
20
30
40
50
Aaj Tak ABP
News
Z News India TV IBN 7 NDTV
India
ReachinMn.
CS 15+
Source : TAM Period : Wk 15-22‘14
54
50
41 40
32 32
0
10
20
30
40
50
60
Aaj Tak ABP
News
Z News India TV IBN 7 NDTV
India
ReachinMn.
CS 4+

7. ABP News among top 2 in most
of the markets
Source : TAMPeriod : Wk 15-22’14
Market Share %
Channel Mumbai Kol Del Chts'grh B'har Guj Maha MP PHCHP Raj UP WB East West North South HSM AI
Aaj Tak 16% 13% 17% 14% 11% 19% 20% 14% 22% 20% 17% 20% 18% 20% 19% 31% 19% 19%
ABP News 13% 26% 11% 12% 15% 16% 17% 14% 15% 17% 17% 21% 17% 16% 14% 20% 15% 15%
India TV 22% 16% 18% 13% 13% 16% 18% 15% 8% 11% 11% 12% 15% 17% 13% 6% 14% 14%
Z News 7% 10% 8% 7% 9% 9% 9% 10% 11% 8% 10% 17% 12% 9% 9% 6% 9% 9%
IBN 7 6% 6% 7% 3% 7% 4% 5% 5% 7% 4% 6% 5% 3% 4% 6% 3% 5% 5%
NDTV India 7% 9% 7% 4% 5% 6% 6% 7% 8% 5% 7% 6% 5% 6% 7% 6% 6% 7%
DD News 2% 1% 1% 2% 2% 1% 1% 1% 1% 2% 1% 2% 2% 1% 1% 17% 1% 1%
Samay 2% 1% 1% 4% 6% 2% 2% 3% 3% 4% 2% 5% 4% 2% 2% 6% 2% 2%
TEZ 6% 4% 4% 1% 3% 3% 3% 2% 2% 2% 3% 3% 1% 3% 3% 3% 3% 3%
News 24 4% 3% 11% 16% 6% 3% 4% 9% 3% 5% 6% 2% 5% 3% 7% 0% 6% 6%
P7 news 1% 2% 1% 4% 2% 2% 2% 1% 2% 3% 2% 2% 2% 2% 1% 0% 2% 1%
News Express 3% 2% 2% 1% 7% 3% 2% 2% 3% 2% 2% 1% 1% 2% 2% 0% 2% 2%
NEWS NATION 6% 4% 4% 11% 8% 8% 7% 8% 7% 7% 8% 4% 9% 7% 6% 0% 7% 7%
India News 6% 3% 8% 7% 6% 8% 5% 9% 7% 9% 8% 2% 5% 6% 8% 3% 7% 7%

8. Top 10 Shows – ABP NEWS
Source : TAM Period : Wk 22’14
Days Time From Time To Programme Genre
TVT
000s
Mon 16:58 19:59 NARENDRA MODI SHAPATH SAMAROH Special Telecast 973
Mon 20:57 21:54 PRADHAN MANTRI NARENDRA MODI News Bulletin 534
Mon 19:59 20:52 PRADHAN MANTRI NARENDRA MODI News Bulletin 438
Mon 21:59 22:52 PRADHAN MANTRI NARENDRA MODI News Bulletin 425
Thu 22:30 22:45 FATAFAT 101 News Bulletin 411
Wed 07:55 08:15 FATAFAT 101 News Bulletin 392
Thu 21:59 22:24 24 GHANTE REPORTER News Bulletin 343
Wed 08:22 08:23 MANORANJAN FATAFAT Film Based Magazines 329
Thu 21:30 21:53 PRADHAN MANTRI NARENDRA MODI News Bulletin 309
Mon 14:35 15:59 7 RCR Tele Film/Short Film/Documentary 302

9. Network Performance

10. 25%
22%
19%
14%
12%
7%
0%
5%
10%
15%
20%
25%
30%
MCCS TV Tday Zee Net India TV Net. 18 Ndtv Net
% Mkt. Share
Wk 15-22'14
Source : TAM Period : Wk 15-22’14
MCCS # 1 News Network

11. Thank You