Marathi news channels are maintaining the number two position in the genre shares in Maharashtra. From last year to this year, genre shares for Marathi channels have increased by almost 22%. ABP Majha is ruling the charts with 35% market share, followed by IBN Lokmat at 21% and Zee 24 Taas at 20%. ABP Majha is also the leader in reach for both the 4+ CS and 15+ CS demographics. ABP Majha demonstrates leadership across all markets in Maharashtra that TAM reports on, with market shares ranging from 27.9% to 47% depending on the specific market.

1. Quick Snapshot
Wk 35 -2013
MCCS

2. ABP Majha
Week 35’2013
TG: MF 15+ SEC:ABC CS
Market – Maharashtra

3. Marathi News maintaining its #2
position
20
5
2
0
0
5
10
15
20
25
MarathiGEC
MarathiNews
MarathiMov.
MarathiMusic
% Genre Shares
Source : TAMPeriod : Wk 35’2013

4. Vs. Last year genre shares showing jump
of almost 22%
3.5
4.2
0.0
0.5
1.0
1.5
2.0
2.5
3.0
3.5
4.0
4.5
% Genre Share
Wk 28-35'12 Wk28-35'13
Source : TAM Period : Wk 28-35Year : 2012 & 2013

5. ABP Majha ruling the chart with 35%
mkt. share
35%
21% 20%
18%
5%
0%
5%
10%
15%
20%
25%
30%
35%
40%
ABP Majha Zee 24 Taas IBN Lokmat TV 9 Maharashtra Jai Maha
% Mkt. Share
Wk 28-35'13
Source : TAM Period : Wk 28-35‘2013

6. ABP Majha the leader in reach
Source : TAM Period : Wk 28-35’2013
15 13 12
6 5
0
5
10
15
20
Reach in Mn.
4+ CS
12
11 10
5 4
0
2
4
6
8
10
12
14
Reach in Mn.
15+ CS

7. ABP Majha: Leadership across all
TAM reported markets in
Maharashtra
Source : TAM Period : Wk 28-35’2013
% Market Share
Channel Pune Mum MAHA LC I MAHrest1Mn.+(Including Pune) MAH.1to 1Mn. Maha West AI
ABP Majha 47% 27.9% 41% 45% 35% 35% 34% 36%
IBN Lokmat 24% 19% 20% 22% 22% 20% 20% 20%
TV9Maha 8% 27.9% 12% 12% 7% 18% 18% 18%
Z 24Taas 19% 19.1% 23% 20% 28% 21% 22% 21%
Jai Maha 2% 6% 4% 2% 8% 5% 5% 5%

8. Thank You