News of the week 30.8.13 abp majha

1. Quick Snapshot
Wk 34 -2013
MCCS

2. ABP Majha
Week 34’2013
TG: MF 15+ SEC:ABC CS
Market – Maharashtra

3. Marathi News maintaining its #2
position
19
4
2
0
0
5
10
15
20
25
MarathiGEC
MarathiNews
MarathiMov.
MarathiMusic
% Genre Shares
Source : TAMPeriod : Wk 34’2013

4. Vs. Last year genre shares showing jump
of almost 21%
3.4
4.1
0.0
0.5
1.0
1.5
2.0
2.5
3.0
3.5
4.0
4.5
% Genre Share
Wk 27-34'12 Wk27-34'13
Source : TAM Period : Wk 27-34Year : 2012 & 2013

5. ABP Majha ruling the chart with 35%
mkt. share
35%
21% 21%
19%
5%
0%
5%
10%
15%
20%
25%
30%
35%
40%
ABP Majha Zee 24 Taas IBN Lokmat TV 9 Maharashtra Jai Maha
% Mkt. Share
Wk 27-34'13
Source : TAM Period : Wk 27-34‘2013

6. ABP Majha the leader in reach
Source : TAM Period : Wk 27-34’2013
15 13 12
5 5
0
5
10
15
20
Reach in Mn.
4+ CS
12
11 10
5 4
0
2
4
6
8
10
12
14
Reach in Mn.
15+ CS

7. ABP Majha: Leadership across all
TAM reported markets in
Maharashtra
Source : TAM Period : Wk 27-34’2013
% Market Share
Channel Mum Pune MAHALC I MAH.1to1Mn. MAHrest1Mn.+(IncludingPune) Maha West
ABP Majha 28% 47% 41% 36% 45% 35% 35%
IBN Lokmat 19% 25% 20% 23% 23% 20.7% 20.8%
TV9MAHA 29% 8% 11% 7% 11% 19% 19%
Z 24Taas 18% 19% 23% 28% 20% 21.0% 20.8%
Jai Maha 5% 2% 4% 7% 2% 5% 5%

8. Thank You