1) ABP Majha, a Marathi news channel, maintained its #2 position in the Marathi genre for week 22-29 of 2014 in Maharashtra.
2) The share of the Marathi genre increased by 8% compared to the same period last year.
3) ABP Majha dominated the market with a 39% share while IBN Lokmat and Zee 24 Taas held the second and third positions respectively.
3. Marathi News maintaining its #2
position
17
4
3
0
0
5
10
15
20
25
MarathiGEC
MarathiNews
MarathiMov.
MarathiMusic
% Genre Shares
Source : TAMPeriod : Wk 29’14
4. Vs. Last year genre share up by 8%
3.7
4.0
0.0
0.5
1.0
1.5
2.0
2.5
3.0
3.5
4.0
4.5
% Genre Share
Wk 22-29'13 Wk 22-29'14
Source : TAM Period : Wk 22-29’2013 & 2014
5. ABP Majha ruling the chart with 39%
mkt. share
39%
24%
22%
16%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
ABP Majha IBN Lokmat Zee 24 Taas TV 9 Maharashtra
% Mkt. Share
Wk 22-29'14
Source : TAM Period : Wk 22-29’14
6. ABP Majha the leader in reach
Source : TAM Period : Wk 22-29’14
15
13 12
7
0
5
10
15
20
ABP Majha Z 24 Taas IBN Lokmat TV9 Maha
Reach in Mn.
4+ CS
12
11
10
6
0
2
4
6
8
10
12
14
ABP Majha Z 24 Taas IBN Lokmat TV9 Maha
Reach in Mn.
15+ CS
7. ABP Majha: Leadership across all
TAM reported markets in
Maharashtra
Source : TAM Period : Wk 22-29’14
% Market Share
Channel Mum Pune MAHALCI MAH.1to1Mn. MAHrest1Mn.+(IncludingPune) Maha West AI
ABPMajha 32% 47% 45% 37% 45% 39% 38% 38%
IBNLokmat 25% 23% 20% 29% 22% 24% 24% 23%
TV9MAHARASHTRA 21% 8% 12% 13% 11% 15% 15% 16%
Z24Taas 22% 23% 23% 22% 22% 22% 22% 22%
8. Top 10 Shows Across Marathi
News Genre
Source : TAM Period : Wk 29’14
Date Time From Time To Programme Genre TVT 000s
18/07/2014 07:58 08:53 NAMASKAR MAHARASTRA News Bulletin 250
18/07/2014 22:01 22:53 10 CHYA BATMYA News Bulletin 201
16/07/2014 21:59 22:51 10 CHYA BATMYA News Bulletin 188
15/07/2014 07:59 08:53 NAMASKAR MAHARASTRA News Bulletin 164
19/07/2014 07:59 08:55 NAMASKAR MAHARASTRA News Bulletin 164
17/07/2014 21:59 22:54 10 CHYA BATMYA News Bulletin 161
16/07/2014 07:59 08:52 NAMASKAR MAHARASTRA News Bulletin 156
16/07/2014 21:17 21:55 ABP MAJHA VISHESH Interviews/Portraits/Discussions153
15/07/2014 08:58 09:55 NAMASKAR MAHARASTRA News Bulletin 150
15/07/2014 21:01 21:12 MAJHA CITY NEWS News Bulletin 145