- Hindi news viewership increased significantly during the counting week due to exit polls and results, with the genre share nearly doubling from the previous week. ABP News saw its viewership share grow substantially. - On counting day, ABP News was the clear leader in Hindi news with over 20% market share, well ahead of the second place Aaj Tak. Regional language news channels from ABP like ABP Ananda and ABP Majha also saw record viewership, becoming #1 in their respective markets. - ABP News programs dominated the list of top shows for the week, with the channel's coverage of exit polls and election results throughout counting day ranking as the highest viewed programs.

1. Quick Snapshot
Week 13-20’2014
MCCS

2. On Counting Day Hindi News Genre
very close to Hindi GEC’s
26
23
7
4 4 3
1 1 1 1 1 1 0
0
5
10
15
20
25
30
35
40
45
GEC
Hindi
News
Hindi
Movies
REG
KIDS
MUISC
SPORTS
INFO
ENGMOV
ENGNEWS
LIFESTYLE
BUSNEWS
ENGENT
% Genre Share
Source : TAM Period : 16th May’2014 TG: 15+ ABC CS Mkt: HSM
SONY MAX IS REPORTED IN HINDI MOVIES

3. During counting week ABP News
almost neck to neck with Aaj Tak
20%
19%
15%
9%
7% 6% 6%
0%
5%
10%
15%
20%
25%
Aaj Tak ABP News India TV Z News India News News 24 NDTV India
% Mkt Share
Wk20'14
Source : TAM Period : Wk 20’14 TG: 15+ ABC Mkt: HSM

4. 48 47
44
34
26
0
10
20
30
40
50
60
MCCS ZEE MEDIA TV TODAY TV18 NET NDTV NET
Reach in MN.
Week 20'2014
Source : TAM Period : Wk 20’14 TG: 15+ ABC CS; Mkt: HSM
MCCS # 1 News Network – Week
20’2014 ( Counting Week )

5. ABP News :Key Highlights of the
Week
Hindi News genre viewership leaped from 5.88% to 10.53% this week owing to exit polls &
counting day.
•3 programme of ABP News appeared amongst the list of Top 20 programmes of Hindi News Genre:
KBPM on Counting Day (16/05/14) from 0558-1655 garnered 22% share with 18.8Mn reach
&
34min timespent. It was the topmost programme of the week.
‘Pradhan Mantri Narendra Modi’ on 16/05/14 from 1658-1954 garnered 18% share
with 6.8Mn reach & 9min timespent. Ranked#17 programme on the list.
‘Pradhan Mantri Narendra Modi’ on 16/05/14 from 1959-0058 garnered 20% share
with 9.3Mn reach & 15min timespent. Ranked#20 programme on the list.
•ABP News led the genre with 19% viewership on Monday (12/05/14, during the day of exit poll)
followed by Aaj Tak 16% & India Tv 15%.
•On Friday, Vote counting Day ABP News led the genre with 21% viewership share
followed by Aaj Tak with 20% & India Tv 17%.
ABP News led the genre on 4 days of this week – Sunday, Monday, Tuesday & Friday
Source TAM, TG- CS ABC 15+, Mkt-HSM Period: Wk 20’2014

6. ABP News – Performance
Exit Poll & Counting Day
Channel
ABP
New
s
India
TV
Aaj
Tak
Z
News
India
News
NEW
S
NATI
ON
News
24
NDT
V
India IBN 7
News
Expre
ss TEZ
Sama
y
P7
news
DD
News
Mkt.
Share 20% 19% 14% 11% 8% 6% 6% 5% 4% 2% 2% 2% 2% 1%
On Exit-poll day:
On Counting Day:
Channel ABP News
Aaj
Tak
India
TV
Z
News
News
24
India
News
NEW
S
NATI
ON
NDT
V
India IBN 7 TEZ
Sama
y
DD
News
News
Expre
ss
P7
news
Mkt.
Share 21% 20% 17% 10% 6% 6% 5% 5% 4% 2% 1% 1% 1% 1%
Period: 16/05/2014; All Day
Period: 12/05/2014; 1700-2329
Source TAM, TG- CS ABC 15+, Mkt-HSM

7. Hindi News viewership was at peak
on counting day, ABP News was
leading the genre
0
100
200
300
400
500
600
700
800
900
1000
1100
1200
1300
1400
1500
1600
1700
1800
1900
5:00
5:30
6:00
6:30
7:00
7:30
8:00
8:30
9:00
9:30
10:00
10:30
11:00
11:30
12:00
12:30
13:00
13:30
14:00
14:30
15:00
15:30
16:00
16:30
17:00
17:30
18:00
18:30
19:00
19:30
20:00
20:30
21:00
21:30
22:00
22:30
23:00
23:30
24:00:00
24:30:00
TVTs'000
Day Part Trend-Hindi news- Vote Counting Day
ABP News Aaj Tak NDTV India Z News India TV IBN 7 India News
Source TAM, TG- CS ABC 15+, Mkt-HSM, 16th May'14

8. ABP Ananda: Key Highlights
Bangla News genre has gone up by almost 49% as compare to last week i.e. from 11.2 to 16.7 %.
Absolute viewership of ABP Ananda grew by almost 79%
Counting Day Performance (16th May’14):
ABP Ananda garnered 52% market share on Counting Day.
% Market Share
Channel ABP Ananda 24 GHANTA
News Time
Bangla Kolkata TV RPLUS HIGH NEWS
16th May-
2014 52% 19% 14% 8% 5% 1%
Also, ABP Ananda # 1 channel in entire universe leaving behind the GECs like Star
Jalsha, Zee Bangla, Star Plus etc
Absolute Channel Share
Channel
ABP
Ananda Star Jalsha Z Bangla
24
GHANTA Star Plus
ETV
Bangla RPLUS Z Zee TV
16th May-
2014 18.0 13.1 9.1 6.7 2.9 2.6 1.9 1.7
Source TAM, TG- CS ABC 15+, Mkt-WB

9. Day part Trend
ABP Ananda leading almost
across in all time bands during
counting week
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
6:00:00
6:30:00
7:00:00
7:30:00
8:00:00
8:30:00
9:00:00
9:30:00
10:00:00
10:30:00
11:00:00
11:30:00
12:00:00
12:30:00
13:00:00
13:30:00
14:00:00
14:30:00
15:00:00
15:30:00
16:00:00
16:30:00
17:00:00
17:30:00
18:00:00
18:30:00
19:00:00
19:30:00
20:00:00
20:30:00
21:00:00
21:30:00
22:00:00
22:30:00
23:00:00
23:30:00
0:00:00
0:30:00
1:00:00
1:30:00
% Mkt. Share by Half Hours
24 GHANTA ABP Ananda High News Kolkata TV News Time Bangla RPLUS
Source TAM, TG- CS ABC 15+, Mkt-WB Week 20’2014

10. ABP Majha: Key Highlights
Marathi News genre has increased by almost 127% from 2.66% to 6.05% credit to counting day.
ABP Majha increased by 108% (i.e. from 1.01% to 2.10%). as compare to last week i.e. from 11.2
to 16.7 %.
Counting Day Performance (16th May’14):
ABP Majha was leader on Counting Day with market share of 36%.
% Market Share
ABP Majha was # 1 in entire universe in Maha on counting Day leaving behind GEC’s
Zee Marathi , Star Pravah, Star Plus , Zee TV, Colors etc.
Absolute Channel Share
Source TAM, TG- CS ABC 15+, Mkt-Maha

11. ABP NEWS
Week: 13-20’14
TG – MF,15+ SEC:ABC
Market - HSM

12. VS. last week 79% increase in Hindi
News shares
owing to exit polls & counting day
33
16
11
5 4 3
2 1 1 1 0 0 0
0
5
10
15
20
25
30
35
40
45
GEC
HINDI
MOVIES
HINDI
NEWS
KIDS
MUSIC
REG
SPORTS
INFO
LIFETSYLE
ENGMOV
BUSNEWS
ENGNEWS
ENGENT
% Genre Share
Source : TAM Period : Wk 20’2014
SONY MAX IS REPORTED IN HINDI MOVIES

13. VS. last year 52% increase in terms of
shares
4.4
6.6
0.0
1.0
2.0
3.0
4.0
5.0
6.0
7.0
Hindi News
% Genre Share
Wk 13-20'13 Wk 13-20'14
Source : TAM Period : Wk 13-20’Year : 2013 & 2014
PLEASE NOTE: TAM HAS RECENTLY STOPPED REPORTING LIVE INDIA .
VS last year channel bouquet has increased.

14. Gap between Aaj Tak & ABP News
decreasing
18%
15%
13.8%
9%
8% 7%
0%
2%
4%
6%
8%
10%
12%
14%
16%
18%
20%
Aaj Tak ABP News India TV Z News India News NEWS NATION
% Mkt Share
Wk13-20'14
Source : TAM Period : Wk 13-20’14

15. ABP News #2 in Reach
45
40
33 32
27 26
0
10
20
30
40
50
Aaj Tak ABP
News
Z News India TV NDTV
India
IBN 7
ReachinMn.
CS 15+
Source : TAM Period : Wk 13-20‘14
53
49
39 38
32 31
0
10
20
30
40
50
60
Aaj Tak ABP
News
Z News India TV NDTV
India
IBN 7
ReachinMn.
CS 4+

16. ABP News among top 2 in most
of the markets
Source : TAMPeriod : Wk 13-20’14
Market Share %

17. Top 10 Shows – ABP NEWS
Source : TAM Period : Wk 20’14
Date Time From Time To Programme Genre
TVT
000s
16/05/2014 05:58 16:55 KAUN BANEGA PRADHANMANTRI News Bulletin 978
16/05/2014 16:58 19:54 PRADHAN MANTRI NARENDRA MODI News Bulletin 557
16/05/2014 19:59 00:58 PRADHAN MANTRI NARENDRA MODI News Bulletin 532
13/05/2014 19:57 23:54 KAUN BANEGA PRADHANMANTRI VIP EXIT POLL News Bulletin 375
14/05/2014 22:00 22:23 KAUN BANEGA PRADHANMANTRI News Bulletin 373
17/05/2014 14:27 14:55 PRADHAN MANTRI NARENDRA MODI News Bulletin 369
17/05/2014 08:27 08:53 PRADHAN MANTRI NARENDRA MODI News Bulletin 362
17/05/2014 09:57 10:24 PRADHAN MANTRI NARENDRA MODI News Bulletin 354
14/05/2014 11:59 12:24 KAUN BANEGA PRADHANMANTRI VIP EXIT POLL News Bulletin 343
17/05/2014 09:32 09:52 PRADHAN MANTRI NARENDRA MODI News Bulletin 334
•3 programme of ABP News appeared amongst the list of Top 20 programmes of Hindi News Genre:
KBPM on Counting Day (16/05/14) from 0558-1655 garnered 22% share with 18.8Mn reach & 34min
timespent. It was the topmost programme of the week.
Pradhan Mantri Narendra Modi speech on 16/05/14 from 1658-1954 garnered 18% share with 6.8Mn reach &
9min timespent. Ranked#17 programme on the list.
Pradhan Mantri Narendra Modi speech on 16/05/14 from 1959-0058 garnered 20% share with 9.3Mn reach &
15min timespent. Ranked#20 programme on the list.

18. Network Performance

19. 26%
22%
19%
14%
12%
7%
0%
5%
10%
15%
20%
25%
30%
MCCS TV Tday Zee Net India TV Net. 18 Ndtv Net
% Mkt. Share
Wk 13-20'14
Source : TAM Period : Wk 13-20’14
MCCS # 1 News Network

20. Thank You