- ABP Ananda is the #2 ranked channel in the Bangla news genre in West Bengal for weeks 14-21 of 2014. It saw a 22% increase in market share from the same period last year. - ABP Ananda leads the market with 35% market share. The next closest competitors are 24 Ghanta with 21% and Kolkata TV with 18%. - ABP Ananda is also the leader in both target groups of 4+ and 15+ across all measured markets in West Bengal. - ABP Ananda performs strongly in news bulletins and sports magazines, holding the top share in these sub-genres according to TAM data.

1. Quick Snapshot
Week 14-21’2014
MCCS

2. ABP ANANDA
Period – Wk 14-21’14
TG – MF 15+ SEC:ABC CS
Market – West Bengal

3. Bangla News genre @ # 2 position
34
8
1
0
10
20
30
40
50
BanglaGEC
BanglaNews
BanglaMov.
% Genre Sh
Source : TAM Period : Wk 21’2014

4. VS last year 22% increase in market shares
8.9
10.9
0.0
2.0
4.0
6.0
8.0
10.0
12.0
% Genre Share
Wk 14-21'13 Wk 14-21'14
Source : TAM Period : Wk 14-21’Year : 2013 &2014

5. ABP Ananda leader in the market
35%
21%
18%
12%
11%
3%
ABP Ananda 24 GHANTA Kolkata TV News Time Bangla RPLUS HIGH NEWS
% Mkt. Share
Wk 14-21'14
Source : TAM Period : Wk 14-21’14

6. ABP Ananda leading in both TG’s
Source : TAM Period : Wk 14-21’14
8
7
5
5
3
2
0
2
4
6
8
10
ABP
Ananda
24
GHANTA
Kolkata
TV
High
News
News
Time
Bangla
RPLUS
Reach in Mn
TG: 4+ CS
7
6
5
4
2
1
0
1
2
3
4
5
6
7
8
ABP
Ananda
24
GHANTA
Kolkata
TV
High
News
News
Time
Bangla
RPLUS
Reach in Mn
TG: 15+ CS

7. ABP Ananda leading in almost all TAM
reported markets
Source : TAM Period : Wk 14-21’14
% Market Share
Channel Kol WB .1 to 1 Mn. WBrest 1 Mn.+ WB East AI
24 GHANTA 19% 31% 25% 21% 21% 21%
ABP Ananda 35% 44% 28% 36% 36% 35%
Kolkata TV 20% 3% 23% 18% 18% 16%
News Time Bangla 11% 18% 19% 13% 13% 12%
RPLUS 12% 1% 4% 10% 10% 14%
High News 3% 3% 0% 2% 2% 2%

8. ABP Ananda performing on News
Bulletins & Sports Magazines
Source : TAM Period : Wk 21’2014 Analysis : Sub Genre GRPs
Share % within each sub-genre
24 Ghanta is scoring from News Headlines,Film based Magazines &
Interviews/portraits/Discussions
Kol TV scoring from Cartoons/Animations.
Week21'14
Prog Genres 24 GHANTA ABP Ananda Kolkata TV
News Time
Bangla RPLUS
News Bulletin 20% 38% 23% 11% 7%
News Headlines 56% 0% 33% 2% 8%
Cartoons/Animatio
n 34% 0% 37% 29% 0%
Sports Magazines 9% 37% 28% 15% 10%
Interviews/Portrait
s/Discussions 53% 0% 4% 0% 43%
Film Based
Magazines 46% 6% 0% 6% 42%

9. Top 10 Shows – ABP ANANDA
Source : TAM Period : Wk 21’2014
Date Time From Time To Programme Genre TVT 000s
21/05/2014 22:29 22:52 ABP ANANDA KHABAR News Bulletin 145
21/05/2014 21:58 22:24 EK DOZEN GALPO News Bulletin 138
21/05/2014 22:58 23:23 ABP ANANDA KHABAR News Bulletin 121
20/05/2014 18:59 20:55 PROTI POKHE Talk Shows/Chat Shows 99
22/05/2014 21:59 22:24 EK DOZEN GALPO News Bulletin 90
21/05/2014 23:57 00:27 ABP ANANDA KHABAR News Bulletin 84
22/05/2014 21:28 21:52 RUNNER News Bulletin 83
19/05/2014 21:28 21:51 RUNNER News Bulletin 82
22/05/2014 22:27 22:51 XTRA TIME Sports Magazines 82
19/05/2014 20:29 20:43 ABP ANANDA PROGRAM News Bulletin 81

10. Thank You