Media scenario 7.2.14 abp majha

1. Quick Snapshot
Week 50’2013 - 5’2014
MCCS

2. ABP Majha
Week: - 50’13 – 5’14
TG: MF 15+ SEC:ABC CS
Market – Maharashtra

3. Marathi News maintaining its #2
position
% Genre Shares
25
20
19
15
10
4
5
3
0
Source : TAMPeriod : Wk 5’14
Marathi Music
Marathi Mov.
Marathi News
Marathi GEC
0

4. Vs. Last year genre share up by almost
10%
4.5
4.0
3.5
3.4
3.1
3.0
2.5
2.0
1.5
1.0
0.5
0.0
% Genre Share
Wk 50'12-5'13
Wk 50'13-5'13
Source : TAM Period : Wk 50’13 – 5’14

5. ABP Majha ruling the chart with 34%
mkt. share
% Mkt. Share
40%
35%
34%
30%
26%
25%
25%
20%
15%
13%
10%
5%
0%
ABP Majha
IBN Lokmat
Zee 24 Taas
Wk 50'13-5'14
Source : TAM Period : Wk 50’13 -5’14
TV 9 Maharashtra

6. ABP Majha the leader in reach
Reach in Mn.
14
12
10
8
6
4
2
0
13
12
Reach in Mn.
12
12
11
10
10
10
8
6
5
6
4
2
0
ABP Majha
Z 24 Taas
4+ CS
Source : TAM Period : Wk 50’13 -5’14
IBN Lokmat
TV9 Maha
ABP Majha
Z 24 Taas
IBN Lokmat
15+ CS
TV9 Maha

7. ABP Majha: Leadership across all
TAM reported markets in
Maharashtra
% Market Share
Channel
ABP Majha
IBN Lokmat
TV9 MAHARASHTRA
Z 24 Taas
Mum
33%
28%
14%
25%
Source : TAM Period : Wk 1-5’14
Pune MAHA L C I
33%
44%
26%
20%
10%
9%
30%
27%
MAH .1 to 1 Mn.
32%
26%
11%
32%
MAHrest 1 Mn.+ (Including Pune)
33%
23%
14%
30%
Maha West AI
35% 35% 36%
25% 25% 25%
12% 12% 13%
27% 27% 27%

8. Top 10 Shows Across Marathi
News Genre
Date
Start Time
1/30/2014
1/27/2014
1/28/2014
1/30/2014
1/29/2014
1/30/2014
1/28/2014
2/1/2014
1/27/2014
1/31/2014
End Time
19:35
22:01
22:00
22:00
21:59
20:59
22:59
21:58
19:36
20:59
Source : TAM Period : Wk 5’14
Programme
20:33 ABP MAJHA NEWS PROGRAM
22:52 10 CHYA BATMYA
22:52 10 CHYA BATMYA
22:52 10 CHYA BATMYA
22:52 10 CHYA BATMYA
21:56 ABP MAJHA VISHESH
23:29 MUMBAI EAST WEST
22:47 10 CHYA BATMYA
19:52 MUMBAI EAST WEST
21:57 ABP MAJHA VISHESH
Genre
News Bulletin
News Bulletin
News Bulletin
News Bulletin
News Bulletin
Interviews/Portraits/Discussions
News Bulletin
News Bulletin
News Bulletin
Interviews/Portraits/Discussions
TVT 000s
277
169
157
154
146
120
119
117
107
103

9. Thank You