News of the week 3.5.13 abp majha

1. Quick Snapshot
Wk 17 -2013
MCCS

2. ABP Majha
Week 17’2013
TG: MF 15+ SEC:ABC CS
Market – Maharashtra

3. Marathi News maintaining its #2
position
15.6
2.9 1.9
0.3
0.0
5.0
10.0
15.0
20.0
25.0
MarathiGEC
MarathiNews
MarathiMov.
MarathiMusic
% Genre Sh.
Source : TAMPeriod : Wk 17’ 2013

4. Vs. Last year genre shares showing jump
of almost 45%
2.5
3.6
0.0
0.5
1.0
1.5
2.0
2.5
3.0
3.5
4.0
% Genre Share
Wk 10-17'12 Wk10-17'13
Source : TAM Period : Wk 10-17Year : 2012 & 2013

5. ABP Majha ruling the chart with 36%
mkt. share
36%
25%
23%
16%
0%
5%
10%
15%
20%
25%
30%
35%
40%
ABP Majha IBN Lokmat Zee 24 Taas TV 9 Maharashtra
% Mkt. Share
Wk 10-17'13
Source : TAM Period : Wk 10-17‘2013

6. ABP Majha the leader in reach
Source : TAM Period : Wk 10-17’2013
13
11 10
6
0
2
4
6
8
10
12
14
ABP Majha IBN Lokmat Z 24 Taas TV9 Maha
Reach in Mn.
4+ CS
11
9 9
5
0
2
4
6
8
10
12
ABP Majha IBN Lokmat Z 24 Taas TV9 Maha
Reach in Mn.
15+ CS

7. ABP Majha: Leadership across all
TAM reported markets in
Maharashtra
%MarketShare
Channel MAHrest1Mn.+(IncludingPune)MAH.1to1Mn. Mum Pune MAHALCI
ABPMajha 36 46 28 35 48
IBNLokmat 29 23 24 30 23
TV9MAHARASHTRA 10 7 26 11 5
Z24Taas 25 25 22 24 24
Source : TAM Period : Wk 10-17 2013

8. Thank You