3. Marathi News maintaining its #2
position
16
4
3
0
0
5
10
15
20
25
MarathiGEC
MarathiNews
MarathiMov.
MarathiMusic
% Genre Shares
Source : TAMPeriod : Wk 28’14
4. Vs. Last year genre share up by 10%
3.6
3.9
0.0
0.5
1.0
1.5
2.0
2.5
3.0
3.5
4.0
4.5
% Genre Share
Wk 21-28'13 Wk 21-28'14
Source : TAM Period : Wk 21-28’2013 & 2014
5. ABP Majha ruling the chart with 38%
mkt. share
38%
25%
22%
15%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
ABP Majha IBN Lokmat Zee 24 Taas TV 9 Marathi
% Mkt. Share
Wk 21-28'14
Source : TAM Period : Wk 21-28’14
6. ABP Majha the leader in reach
Source : TAM Period : Wk 21-28’14
14
13
12
6
0
5
10
15
ABP Majha Z 24 Taas IBN Lokmat TV9 Maha
Reach in Mn.
4+ CS
12
11 10
5
0
2
4
6
8
10
12
14
ABP Majha Z 24 Taas IBN Lokmat TV9 Maha
Reach in Mn.
15+ CS
7. ABP Majha: Leadership across all
TAM reported markets in
Maharashtra
Source : TAM Period : Wk 21-28’14
% Market Share
Channel Mum Pune MAHALCI MAH.1to1Mn. MAHrest1Mn.+(IncludingPune) Maha West AI
ABPMajha 32% 45% 45% 36% 43% 38% 38% 38%
IBNLokmat 26% 24% 20% 30% 24% 25% 25% 25%
TV9MAHARASHTRA 21% 8% 12% 13% 10% 15% 15% 15%
Z24Taas 21% 23% 23% 22% 22% 22% 22% 23%
8. Top 10 Shows Across Marathi
News Genre
Source : TAM Period : Wk 28’14
Date Time From Time To Programme Genre TVT 000s
09/07/2014 20:58 21:13 MAJHA CITY NEWS News Bulletin 166
10/07/2014 22:00 22:57 10 CHYA BATMYA News Bulletin 141
11/07/2014 22:00 22:52 10 CHYA BATMYA News Bulletin 138
11/07/2014 9:32 9:43 KHEL MAJHA Sports Magazine 135
07/07/2014 7:59 8:55 NAMASKAR MAHARASTRA News Bulletin 132
09/07/2014 7:58 8:54 NAMASKAR MAHARASTRA News Bulletin 127
09/07/2014 19:59 20:25 MAJHA CITY NEWS News Bulletin 124
10/07/2014 17:57 18:29 MAHARASHTRA DESHA News Bulletin 122
08/07/2014 21:17 21:55 ABP MAJHA VISHESH Interviews/Port 119
09/07/2014 22:00 22:51 10 CHYA BATMYA News Bulletin 118