Media scenario 17 6 14 rev abp ananda

1. Quick Snapshot
Week 16-23’2014
MCCS

2. ABP ANANDA
Period – Wk 16-23’14
TG – MF 15+ SEC:ABC CS
Market – West Bengal

3. Bangla News genre @ # 2 position
34
10
2
0
10
20
30
40
50
BanglaGEC
BanglaNews
BanglaMov.
% Genre Sh
Source : TAM Period : Wk 23’2014

4. VS last year 16% increase in market shares
9.3
10.8
0.0
2.0
4.0
6.0
8.0
10.0
12.0
% Genre Share
Wk 16-23'13 Wk 16-23'14
Source : TAM Period : Wk 16-23Year : 2013 &2014

5. ABP Ananda leader in the market
33%
19% 18%
15%
13%
2%
ABP Ananda Kolkata TV 24 GHANTA News Time Bangla RPLUS HIGH NEWS
% Mkt. Share
Wk 16-23'14
Source : TAM Period : Wk 16-23’14

6. ABP Ananda leading in both TG’s
Source : TAM Period : Wk 16-23’14
8
7
6
5
3
1
0
2
4
6
8
10
ABP
Ananda
24
GHANTA
Kolkata
TV
High
News
News
Time
Bangla
RPLUS
Reach in Mn
TG: 4+ CS
7
6
5
4
3
1
0
1
2
3
4
5
6
7
8
ABP
Ananda
24
GHANTA
Kolkata
TV
High
News
News
Time
Bangla
RPLUS
Reach in Mn
TG: 15+ CS

7. ABP Ananda leading in almost all TAM
reported markets
Source : TAM Period : Wk 16-23’14
% Market Share
Channel Kol WB .1 to 1 Mn. WBrest 1 Mn.+ WB East AI
24 GHANTA 19% 30% 26% 21% 21% 21%
ABP Ananda 35% 44% 30% 36% 36% 35%
Kolkata TV 20% 3% 20% 17% 17% 16%
News Time Bangla 12% 20% 20% 14% 14% 12%
RPLUS 13% 1% 3% 10% 10% 15%
High News 2% 2% 0% 2% 2% 1%

8. ABP Ananda performing on News
Bulletins & Interviews/Discussions
Source : TAM Period : Wk 23’2014 Analysis : Sub Genre GRPs
Share % within each sub-genre
24 Ghanta is scoring from News Headlines & Film based magazines
Kol TV scoring from Cartoons/Animations & Sports/Magazines
Week23'14
Prog Genres 24 GHANTA ABP Ananda Kolkata TV
News Time
Bangla RPLUS
News Bulletin 18% 42% 22% 12% 6%
News Headlines 53% 0% 38% 0% 8%
Cartoons/Animati
on 28% 2% 43% 27% 0%
Sports
Magazines 8% 8% 54% 6% 24%
Interviews/Portrai
ts/Discussions 11% 29% 23% 20% 16%
Film Based
Magazines 47% 0% 23% 0% 30%

9. Top 10 Shows – ABP ANANDA
Source : TAM Period : Wk 23’2014
Date Time From Time To Programme Genre
TVT
000s
06/03/2014 15:28 16:57 ABP ANANDA PROGRAM News Bulletin 339
06/03/2014 14:29 14:54 ABP ANANDA KHABAR News Bulletin 176
06/03/2014 13:58 14:25 ABP ANANDA KHABAR News Bulletin 171
06/03/2014 13:29 13:54 ABP ANANDA KHABAR News Bulletin 165
06/03/2014 23:28 23:55 ABP ANANDA KHABAR News Bulletin 142
06/03/2014 14:58 15:23 ABP ANANDA KHABAR News Bulletin 113
06/05/2014 18:59 19:56 ABP ANANDA PROGRAM News Bulletin 109
06/01/2014 18:28 18:41 CASEBOOK News Bulletin 99
06/03/2014 12:59 13:24 ABP ANANDA KHABAR News Bulletin 94
06/03/2014 23:58 00:27 ABP ANANDA KHABAR News Bulletin 93

10. Thank You