1) ABP Majha maintained its #2 position in the Marathi news genre in Maharashtra, with its market share jumping 56% compared to the same period last year. 2) ABP Majha dominated the market with a 38% share, far ahead of the #2 ranked IBN Lokmat at 24% share. 3) ABP Majha led in reach with over 10 million individuals in the 4+ category and over 9 million individuals in the 15+ category tuning into the channel.

1. Quick Snapshot
Wk 25 -2013
MCCS

2. ABP Majha
Week 25’2013
TG: MF 15+ SEC:ABC CS
Market – Maharashtra

3. Marathi News maintaining its #2
position
17
4
2
0
0
5
10
15
20
25
MarathiGEC
MarathiNews
MarathiMov.
MarathiMusic
% Genre Shares
Source : TAMPeriod : Wk 25 2013

4. Vs. Last year genre shares showing jump
of almost 56%
1.9
3.0
0.0
0.5
1.0
1.5
2.0
2.5
3.0
3.5
4.0
% Genre Share
Wk 18-25'12 Wk18-25'13
Source : TAM Period : Wk 18-25Year : 2012 & 2013

5. ABP Majha ruling the chart with 38%
mkt. share
38%
24%
22%
15%
2%
0%
5%
10%
15%
20%
25%
30%
35%
40%
ABP Majha IBN Lokmat Zee 24 Taas TV 9 Maharashtra Jai Maha
% Mkt. Share
Wk 18-25'13
Source : TAM Period : Wk 18-25‘2013
Jai Maharashtra New channel in mkt.

6. ABP Majha the leader in reach
Source : TAM Period : Wk 18-25’2013
12
10 10
5
2
0
2
4
6
8
10
12
14
Reach in Mn.
4+ CS
10
9 9
4
1
0
2
4
6
8
10
12
Reach in Mn.
15+ CS

7. ABP Majha: Leadership across all
TAM reported markets in
Maharashtra
Source : TAM Period : Wk 19-25’2013
% Market Share
Channel Mumbai Pune MAHALCI MAH.1to1Mn. MAHrest1Mn.+(IncludingPune) Maha
ABPMajha 28% 44% 46% 43% 45% 37%
IBNLokmat 23% 31% 25% 23% 27% 24%
TV9MAHARASHTRA 27% 6% 3% 4% 8% 15%
Z24Taas 21% 19% 23% 26% 20% 22%
JaiMaharashtra 2% 1% 3% 4% 1% 2%

8. Thank You