- Hindi news genre maintained its share of 38% of viewing, though saw a marginal drop from last year. - ABP News maintained its position as the second largest Hindi news channel with a 16.4% market share for the week, closing the gap with market leader Aaj Tak. - ABP News has a strong presence across major markets in India, often ranking among the top 2 channels. It performs particularly well in interviews/discussions and reviews/reports content genres. - At the regional level, ABP Majha maintained leadership across all measured markets in Maharashtra with a market share around 38%. - Nationally, the MCCS network maintained its position as the largest news network for the week

1. Quick Snapshot
Wk 23 -2013
MCCS

2. ABP NEWS
Week: 23 ‘2013
TG – MF,15+ SEC:ABC
Market - HSM

3. Hindi News genre maintaining its shares
38
16
12
5 4 4 4
1 1 1 1 0 0
0
5
10
15
20
25
30
35
40
45
GEC
REG
Hin.Mov.
Kids
Sports
Music
Hin.News
Info
Eng.Mov
Lifestyle
Rel.
Bus.News
Eng.Ent
% Genre Share
Source : TAM Period : Wk 23’2013

4. Vs. Last year marginal drop in Hindi News
Genre Viewership
4.7
4.2
0.0
0.5
1.0
1.5
2.0
2.5
3.0
3.5
4.0
4.5
5.0
Hindi News
% Genre Share
Wk 16-23'12 Wk 16-23'13
Source : TAM Period : Wk 16-23 Year : 2012 & 2013

5. ABP News maintaining its position
20%
16.8% 16.4%
7%
5%
2%
0%
5%
10%
15%
20%
25%
Aaj Tak India TV ABP News IBN 7 DD News Live India
% Mkt Share
Wk16-23'13
Source : TAM Period : Wk 16-23’13
Week on Week the gap between India TV & ABP News decreasing

6. ABP News neck to neck with Aaj Tak
34 32
27 26
19 19
0
10
20
30
40
50
Aaj Tak ABP
News
India TV Z News IBN 7 NDTV
India
ReachinMn.
CS 15+
Source : TAM Period : Wk 16-23’13
40 38
32 31
22 23
0
10
20
30
40
50
Aaj Tak ABP
News
India TV Z News IBN 7 NDTV
India
ReachinMn.
CS 4+
ABP News maintaining its # 2 position

7. ABP News among top 2 in most
of the markets
Source : TAMPeriod : Wk 19-23’2013
Market Share %
Channel Mum Kol Del Chts'gh B'har Guj Maha MP PHCHP Raj UP WB East West
Aaj Tak 14% 20% 21% 16% 21% 24% 17% 28% 18% 23% 17% 20% 19% 19%
ABP News 15% 12% 11% 23% 27% 17% 21% 20% 17% 17% 18% 14% 24% 20%
India TV 24% 12% 25% 10% 12% 14% 18% 9% 13% 14% 12% 9% 13% 17%
Z News 16% 9% 10% 14% 7% 9% 14% 11% 14% 13% 12% 19% 13% 13%
IBN 7 5% 7% 5% 7% 11% 5% 4% 5% 10% 6% 10% 4% 5% 4%
NDTV India 8% 3% 9% 5% 1% 9% 7% 10% 10% 8% 7% 8% 5% 8%
DD News 2% 1% 1% 2% 15% 4% 3% 5% 3% 5% 9% 2% 5% 4%
Live India 2% 2% 1% 0% 1% 3% 4% 1% 0% 2% 1% 2% 0% 4%
Samay 1% 1% 0% 1% 1% 2% 1% 2% 1% 4% 2% 2% 1% 2%
TEZ 6% 28% 5% 2% 0% 3% 4% 3% 4% 3% 5% 17% 6% 4%
News 24 6% 3% 11% 20% 5% 9% 6% 6% 9% 6% 7% 3% 7% 7%
NOTE :DUE TO UNIVERSE CHANGE CROSS ANALYSIS CANT BE DONE,TAM SOFTWARE LOCK IS THERE TO PREVENT CROSS ANALYSIS
BEFORE WK 19,HENCE LATEST 4 WEEK CONSIDERED

8. ABP News scoring high on
Interviews / discussions &
reviews/reports
Source : TAM Period : Wk 23’2013 Analysis : Sub Genre GRPs
Share % within each sub-genre
India TV catching eyeballs on News Bulletin & Religious/Dev.
Genre
Aaj Tak scoring high on cricket matches
Genre
Aaj
Tak
ABP
News
India
TV
Z
News
Total
GRPs
News Bulletin 16% 17% 19% 16% 79
Reviews/Reports 30% 36% 10% 2% 12
Religious/Devotional 22% 1% 33% 6% 7
Cricket Match 46% 2% 32% 3% 5
Interviews/Portraits/
Discussions 7% 43% 6% 0% 4

9. ABP Majha: Leadership across all
TAM reported markets in
Maharashtra
%MarketShare
Channel Mum Pune MAHrest1Mn.+(IncludingPune) MAH.1to1Mn. MAHALCI Maha West AllIndia
ABPMajha 27% 47% 47% 43% 46% 38% 38% 37%
IBNLokmat 24% 29% 25% 24% 25% 24% 24% 24%
TV9MAHARASHTRA 27% 5% 7% 4% 3% 15% 15% 15%
Z24Taas 21% 19% 20% 25% 23% 22% 22% 22%
JaiMaharashtra 1% 0% 0% 3% 3% 2% 2% 2%
Source : TAM Period : Wk 19-23’2013
NOTE :DUE TO UNIVERSE CHANGE CROSS ANALYSIS CANT BE DONE,TAM SOFTWARE LOCK IS THERE TO PREVENT CROSS ANALYSIS
BEFORE WK 19, PERIOD CONSIDERED IS LATEST 4 WEEKS

10. Network Performance

11. 26
21 20
14
12
7
0
5
10
15
20
25
30
MCCS Zee Net TV Tday India TV Net. 18 Ndtv Net
Wk 16-23'13
Wk 16-23'13
Source : TAM Period : Wk 16-23’2013
MCCS maintaining its # 1 position

12. Thank You