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Quick Snapshot
Week 20-27’2014
MCCS
ABP ANANDA
Period – Wk 20-27’14
TG – MF 15+ SEC:ABC CS
Market – West Bengal
Bangla News genre @ # 2 position
36
8
5
0
10
20
30
40
50
BanglaGEC
BanglaNews
BanglaMov.
% Genre Sh
Source : TAM Period : Wk 27’2014
VS last year 7% increase in market shares
8.9
9.5
0.0
1.0
2.0
3.0
4.0
5.0
6.0
7.0
8.0
9.0
10.0
% Genre Share
Wk 20-27'13 Wk 20-27'14
Source : TAM Period : Wk 20-27Year : 2013 &2014
ABP Ananda leader in the market
34%
20% 19%
15%
12%
1%
ABP Ananda Kolkata TV 24 GHANTA RPLUS News Time Bangla HIGH NEWS
% Mkt. Share
Wk 20-27'14
Source : TAM Period : Wk 20-27’14
ABP Ananda leading in both TG’s
Source : TAM Period : Wk 20-27’14
8
7
5
4
3
1
0
2
4
6
8
10
ABP
Ananda
24
GHANTA
Kolkata
TV
High
News
News
Time
Bangla
RPLUS
Reach in Mn
TG: 4+ CS
7
6
5
4
3
1
0
1
2
3
4
5
6
7
8
ABP
Ananda
24
GHANTA
Kolkata
TV
High
News
News
Time
Bangla
RPLUS
Reach in Mn
TG: 15+ CS
ABP Ananda leading in almost all TAM
reported markets
Source : TAM Period : Wk 20-27’14
% Market Share
Channel Kol WB .1 to 1 Mn. WBrest 1 Mn.+ WB East AI
24 GHANTA 17% 30% 30% 19% 19% 18%
ABP Ananda 34% 44% 34% 35% 35% 33%
Kolkata TV 21% 3% 13% 18% 18% 17%
News Time Bangla 11% 20% 20% 13% 12% 11%
RPLUS 16% 1% 3% 13% 14% 19%
High News 1% 2% 0% 1% 1% 1%
ABP Ananda performing on News
Bulletins
Source : TAM Period : Wk 27’2014 Analysis : Sub Genre GRPs
Share % within each sub-genre
24 Ghanta is scoring from News Headlines, & Interviews/Portraits
Kol TV performing in Cartoons/Animations & Film based magazines
Week 27, 2014
Prog Genres 24 GHANTA ABP Ananda Kolkata TV
News Time
Bangla RPLUS
News Bulletin 17% 36% 28% 7% 13%
News
Headlines 46% 0% 40% 0% 15%
Cartoons/Anim
ation 35% 1% 44% 21% 0%
Sports
Magazines 17% 22% 21% 19% 22%
Interviews/Port
raits/Discussio
ns 38% 31% 0% 2% 29%
Film Based
Magazines 11% 26% 40% 6% 18%
Top 10 Shows – ABP ANANDA
Source : TAM Period : Wk 27’2014
Date Time From Time To Programme Genre
TVT
000s
07/01/2014 20:58 21:23 NOJORE 9 TA News Bulletin 196
07/01/2014 18:58 20:50 PROTI POKHE Talk Shows/Chat Shows 161
07/02/2014 20:59 21:23 NOJORE 9 TA News Bulletin 132
07/03/2014 18:58 20:55 PROTI POKHE Talk Shows/Chat Shows 125
07/02/2014 18:57 19:22 DADAR PASHEI DIDI Interviews/Portraits/Discussions 106
07/02/2014 20:29 20:54 DADAR PASHEI DIDI Interviews/Portraits/Discussions 93
07/03/2014 20:59 21:21 NOJORE 9 TA News Bulletin 82
07/02/2014 21:58 22:22 EK DOZEN GALPO News Bulletin 81
07/04/2014 20:28 20:52 ABP ANANDA PROGRAM News Bulletin 81
29/06/2014 20:58 21:22 NOJORE 9 TA News Bulletin 80
Thank You

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Media scenario 15.7.14 abp ananda

  • 2. ABP ANANDA Period – Wk 20-27’14 TG – MF 15+ SEC:ABC CS Market – West Bengal
  • 3. Bangla News genre @ # 2 position 36 8 5 0 10 20 30 40 50 BanglaGEC BanglaNews BanglaMov. % Genre Sh Source : TAM Period : Wk 27’2014
  • 4. VS last year 7% increase in market shares 8.9 9.5 0.0 1.0 2.0 3.0 4.0 5.0 6.0 7.0 8.0 9.0 10.0 % Genre Share Wk 20-27'13 Wk 20-27'14 Source : TAM Period : Wk 20-27Year : 2013 &2014
  • 5. ABP Ananda leader in the market 34% 20% 19% 15% 12% 1% ABP Ananda Kolkata TV 24 GHANTA RPLUS News Time Bangla HIGH NEWS % Mkt. Share Wk 20-27'14 Source : TAM Period : Wk 20-27’14
  • 6. ABP Ananda leading in both TG’s Source : TAM Period : Wk 20-27’14 8 7 5 4 3 1 0 2 4 6 8 10 ABP Ananda 24 GHANTA Kolkata TV High News News Time Bangla RPLUS Reach in Mn TG: 4+ CS 7 6 5 4 3 1 0 1 2 3 4 5 6 7 8 ABP Ananda 24 GHANTA Kolkata TV High News News Time Bangla RPLUS Reach in Mn TG: 15+ CS
  • 7. ABP Ananda leading in almost all TAM reported markets Source : TAM Period : Wk 20-27’14 % Market Share Channel Kol WB .1 to 1 Mn. WBrest 1 Mn.+ WB East AI 24 GHANTA 17% 30% 30% 19% 19% 18% ABP Ananda 34% 44% 34% 35% 35% 33% Kolkata TV 21% 3% 13% 18% 18% 17% News Time Bangla 11% 20% 20% 13% 12% 11% RPLUS 16% 1% 3% 13% 14% 19% High News 1% 2% 0% 1% 1% 1%
  • 8. ABP Ananda performing on News Bulletins Source : TAM Period : Wk 27’2014 Analysis : Sub Genre GRPs Share % within each sub-genre 24 Ghanta is scoring from News Headlines, & Interviews/Portraits Kol TV performing in Cartoons/Animations & Film based magazines Week 27, 2014 Prog Genres 24 GHANTA ABP Ananda Kolkata TV News Time Bangla RPLUS News Bulletin 17% 36% 28% 7% 13% News Headlines 46% 0% 40% 0% 15% Cartoons/Anim ation 35% 1% 44% 21% 0% Sports Magazines 17% 22% 21% 19% 22% Interviews/Port raits/Discussio ns 38% 31% 0% 2% 29% Film Based Magazines 11% 26% 40% 6% 18%
  • 9. Top 10 Shows – ABP ANANDA Source : TAM Period : Wk 27’2014 Date Time From Time To Programme Genre TVT 000s 07/01/2014 20:58 21:23 NOJORE 9 TA News Bulletin 196 07/01/2014 18:58 20:50 PROTI POKHE Talk Shows/Chat Shows 161 07/02/2014 20:59 21:23 NOJORE 9 TA News Bulletin 132 07/03/2014 18:58 20:55 PROTI POKHE Talk Shows/Chat Shows 125 07/02/2014 18:57 19:22 DADAR PASHEI DIDI Interviews/Portraits/Discussions 106 07/02/2014 20:29 20:54 DADAR PASHEI DIDI Interviews/Portraits/Discussions 93 07/03/2014 20:59 21:21 NOJORE 9 TA News Bulletin 82 07/02/2014 21:58 22:22 EK DOZEN GALPO News Bulletin 81 07/04/2014 20:28 20:52 ABP ANANDA PROGRAM News Bulletin 81 29/06/2014 20:58 21:22 NOJORE 9 TA News Bulletin 80