Media scenario 24.1.14 abp ananda

1. Quick Snapshot
Week 48’2013 - 3’2014
MCCS

2. ABP ANANDA
Period – Wk 48 ‘13 - 3’14
TG – MF 15+ SEC:ABC CS
Market – West Bengal

3. Bangla News genre maintaining its # 2
position
% Genre Sh
50
40
38
30
20
10
2
Bangla Mov.
Bangla
News
Bangla GEC
0
PLEASE NOTE: TAM HAS RECENTLY STOPPED REPORTING BANGLA PEACE TV, DUE TO WHICH BANGLA REG
GENRE NO MORE EXISTS
Source : TAM Period : Wk 3’2014
0
Bangla
Music
10

4. VS last year 12% increase in genre in terms of mkt.
shares
% Genre Share
9.0
8.2
8.0
7.3
7.0
6.0
5.0
4.0
3.0
2.0
1.0
0.0
Wk 48'12-3'13
Wk 48'13-3'14
PLEASE NOTETAM HAS STOPPED REPORTING CTVN AKD PLUS.
Source : TAM Period : Wk 48’12 - 3’14

5. ABP Ananda leader in the market
% Mkt. Share
29%
24%
19%
14%
8%
6%
ABP Ananda
24 GHANTA
Kolkata TV
RPLUS
Wk 48'13-3'14
Source : TAM Period : Wk 48’13 – 3’14
News Time Bangla
HIGH NEWS

6. ABP Ananda leading in both TG’s
TG: 4+ CS
TG: 15+ CS
Reach in Mn
7
6
5
4
3
2
1
0
7
Reach in Mn
6
3
ABP
24
Ananda GHANTA
High
News
3
Kolkata
TV
Source : TAM Period : Wk 48’13 – 3’14
3
News
Time
Bangla
2
RPLUS
7
6
5
4
3
2
1
0
6
5
3
ABP
24
Ananda GHANTA
High
News
2
Kolkata
TV
2
News
Time
Bangla
2
RPLUS

7. ABP Ananda performing on News
Bulletins, Reviews/Reports & Film
Based Magazines
Share % within each sub-genre
Week 3'14
Prog Genre
News Bulletin
News Headlines
Cartoons/Animation
Reviews/Reports
Film Based Magazines
Sports Magazines
News
24
ABP
High Kolkata Time
GHANTA Ananda News TV
Bangla RPLUS
20%
38%
1%
21%
9%
11%
62%
0%
0% 34.40%
0%
4%
39%
3%
0%
44%
14%
0%
8%
46%
1%
35%
1%
9%
42%
43%
0%
6%
1%
9%
72%
21%
1%
0%
0%
6%
24 Ghanta scoring from News Headlines & Sports/Magazines.
Kolkata TV is scoring from Cartoons/Animations
Source : TAM Period : Wk 3’2014 Analysis : Sub Genre GRPs

8. Top 10 Shows – ABP ANANDA
Date
Days
Time From
Time To
Programme
Genre
TVT 000s
1/17/2014 Fri
5:58:00 PM
8:53:00 PM SURLOKE SUCHITRA
Film Based Maga
309
1/17/2014 Fri
3:29:00 PM
3:53:00 PM PRAYATO SUCHITRA SEN
Reviews/Reports
266
1/17/2014 Fri
2:59:00 PM
3:23:00 PM PRAYATO SUCHITRA SEN
Reviews/Reports
260
1/17/2014 Fri
12:27:00 PM
2:44:00 PM BREAKING NEWS
News Bulletin
252
1/17/2014 Fri
10:58:00 PM
11:21:00 PM SURLOKE SUCHITRA
Film Based Maga
205
1/17/2014 Fri
10:27:00 PM
10:51:00 PM SURLOKE SUCHITRA
Film Based Maga
181
1/17/2014 Fri
3:58:00 PM
4:24:00 PM SURLOKE SUCHITRA
Film Based Maga
161
1/17/2014 Fri
2:50:00 PM
2:55:00 PM PRAYATO SUCHITRA SEN
Reviews/Reports
152
1/17/2014 Fri
4:28:00 PM
4:52:00 PM PRAYATO SUCHITRA SEN
Reviews/Reports
137
1/17/2014 Fri
9:57:00 PM
Film Based Maga
133
Source : TAM Period : Wk 3’2014
10:21:00 PM SURLOKE SUCHITRA

9. Thank You