News of the week 8.10.13 abp ananda

1. Quick Snapshot
Wk 39-2013
MCCS

2. ABP ANANDA
Period – Wk 39’2013
TG – MF 15+ SEC:ABC CS
Market – West Bengal

3. Bangla News genre maintaining its # 2
position
40
7
3
1
0
10
20
30
40
50
BanglaGEC
Bangla
News
BanglaMov.
Bangla
Music
% Genre Sh
Source : TAM Period : Wk 39’2013

4. VS last year Bengali news neck to neck
7.5
7.2
0.0
1.0
2.0
3.0
4.0
5.0
6.0
7.0
8.0
% Genre Share
Wk 32-39'12 Wk 32-39'13
Source : TAM Period : Wk 32-39year : 2012 & 2013

5. ABP Ananda leader in the market
32%
23%
20%
14%
10%
ABP Ananda 24 GHANTA Kolkata TV RPLUS News Time Bangla
% Mkt. Share
Wk 32-39'13
Source : TAM Period : Wk 32-39’2013
Among top 20 programmes list of the week, 12 programmes belong to
ABP Ananda

6. ABP Ananda leading in both TG’s
7
6
5 4
2
0
5
10
ABP
Ananda
24 GHANTA Kolkata TV News Time
Bangla
RPLUS
ReachinMn.
CS 4+
6
6
4 4
2
0
5
10
ABP
Ananda
24 GHANTA Kolkata TV News Time
Bangla
RPLUS
ReachinMn.
CS 15+
Source : TAM Period : Wk 32-39’2013

7. ABP Ananda leading in almost all TAM
reported markets
% Market Share
Channel Kol WB.1to 1Mn. WBrest 1Mn.+ WB East AI
24GHANTA 19% 34% 24% 22% 22% 21%
ABP Ananda 30% 43% 28% 32% 32% 33%
KolkataTV 24% 7% 31% 21% 21% 21%
News Time Bangla 8% 15% 15% 10% 10% 10%
RPLUS 19% 2% 2% 15% 15% 15%
Source : TAM Period : Wk 32-39’2013

8. ABP Ananda performing on News
Bulletin
Source : TAM Period : Wk 39’2013 Analysis : Sub Genre GRPs
Share % within each sub-genre
24 Ghanta scored on Reviews Reports, Sports/Magazines & Interviews/Portraits
News Time Bangla on Cartoons/animations
Prog Genre 24 GHANTA ABP Ananda News Time Bangla RPLUS
News Bulletin 26% 44% 15% 15%
Sports Magazines 37% 26% 26% 11%
Reviews/Reports 67% 10% 13% 10%
Cartoons/Animation 0% 5% 95% 0%
Comedies 0% 2% 0% 98%
Interviews/Portraits/
Discussions 54% 0% 11% 35%

9. Thank You