Media scenario 24.1.14 abp news

1. Quick Snapshot
Week 48’2013 - 3’2014
MCCS

2. ABP NEWS
Week: 48’13 -3’14
TG – MF,15+ SEC:ABC
Market - HSM

3. Hindi News at # 3 position
% Genre Share
37
2
1
1
1
0
0
0
SPORTS
ENG MOV
LIFETSYLE
RELIGIOUS
ENG ENT
BUS NEWS
4
REG
4
KIDS
5
MUSIC
HINDI NEWS
HINDI MOVIES
7
INFO
14
GEC
45
40
35
30
25
20
15
10
5
0
PLEASE NOTE: TAM HAS RECENTLY STOPPED REPORTING SOME 100 ODD CHANNELS, DUE TO WHICH THE
REPORTING ON REGIONAL GENRE HAS BEEN IMPACTED BY 12% THIS WEEK.
THEREFORE THE ABOVE REPRESENTATION DOESN’T COVER THE ETIRE UNIVERSE OF CHANNELS THAT
ARE AVAILABLE.
Source : TAM Period : Wk 3’2014

4. VS. last year 39% increase in terms of
shares
% Genre Share
8.0
7.1
7.0
6.0
5.0
5.0
4.0
3.0
2.0
1.0
0.0
Hindi News
Wk 48'12-3'13
Wk 48'13-3'13
PLEASE NOTE: TAM HAS RECENTLY STOPPED REPORTING LIVE INDIA .
Source : TAM Period : Wk 48 – 3 Year : 2013 & 2014

5. ABP News maintaining its position
% Mkt Share
20%
18%
18%
16%
14%
13%
11%
12%
9%
10%
8%
8%
7%
6%
4%
2%
0%
Aaj Tak
ABP News
India TV
Z News
Wk48'13-3'14
Source : TAM Period : Wk 48’13 – 3’14
India News
News 24

6. ABP News #2 in Reach
CS 4+
50
52
45
50
40
40
37
32
32
30
20
Reach in Mn.
Reach in Mn.
60
CS 15+
43
40
38
33
31
30
27
27
IBN 7
NDTV
India
20
10
10
0
0
Aaj Tak
ABP
News
Z News India TV IBN 7
Source : TAM Period : Wk 48’13 – 3 ‘14
NDTV
India
Aaj Tak
ABP
News
Z News India TV

7. Top 10 Shows – ABP NEWS
Date
Time from
Time to
Programme
Genre
12 Jan 14
20:42
20:53
FATAFAT 51
News Bulletin
511
18 Jan 14
19:57
20:21
KHABAR DIN BHAR
News Bulletin
459
12 Jan 14
20:58
21:21
ABP NEWS PAR BADI BEHAS
Interviews/Port
393
12 Jan 14
21:27
21:55
GROUN ZERO SE DIBAANG
Reviews/Reports
384
18 Jan 14
20:43
20:52
FATAFAT 51
News Bulletin
376
18 Jan 14
19:28
19:40
FATAFAT 51
News Bulletin
352
18 Jan 14
19:48
19:50
MANORANJAN FATAFAT
Film Based Maga
331
12 Jan 14
20:29
20:35
KHABAR DIN BHAR
News Bulletin
326
13 Jan 14
21:00
21:53
KAUN BANEGA PRADHANMANTRI
News Bulletin
323
15 Jan 14
19:57
20:23
KAUN BANEGA PRADHANMANTRI
News Bulletin
319
Source : TAM Period : Wk 3’14
TVT 000

8. Network Performance

9. MCCS maintaining its # 1 position
Wk 48'13 - 3'14
30%
25%
24%
23.6%
19%
20%
15%
12%
12%
8%
10%
5%
0%
TV Tday
MCCS
Zee Net
Wk 48'13 - 3'14
Source : TAM Period : Wk 48’13 – 3’14
India TV
Net. 18
Ndtv Net

10. Thank You