Media scenario 13.12.13 abp ananda

1. Quick Snapshot
Week 42 – 49’2013
MCCS

2. ABP ANANDA
Period – Wk 42-49’2013
TG – MF 15+ SEC:ABC CS
Market – West Bengal

3. Bangla News genre maintaining its # 2
position
% Genre Sh
50
40
39
30
20
2
1
Bangla Mov.
Bangla
Music
9
10
Source : TAM Period : Wk 49’2013
Bangla
News
Bangla GEC
0

4. VS last year 21% increase in genre in terms of mkt.
shares
% Genre Share
9.0
7.8
8.0
7.0
6.4
6.0
5.0
4.0
3.0
2.0
1.0
0.0
Wk 42-49'12
Wk 42-49'13
PLEASE NOTE: CHANNEL BOUQUET HAS BEEN EXPANDED THIS YEAR, CHANNELS LIKE HIGH NEWS &
CTVN AKD PLUS HAS BEEN NEWLY INTRODUCED
Source : TAM Period : Wk 42-49 year : 2012 & 2013

5. ABP Ananda leader in the market
% Mkt. Share
30%
19%
19%
13%
10%
6%
ABP Ananda
24 GHANTA
Kolkata TV
RPLUS
Wk 42-49'13
Source : TAM Period : Wk 42-49’2013
News Time Bangla
HIGH NEWS
4%
CTVN AKD PLUS

6. ABP Ananda leading in both TG’s
TG: 4+ CS
TG: 15+ CS
Reach in Mn
8
7
6
5
4
3
2
1
0
Reach in Mn
7
6
5
5
2
ABP
24
CTVN
Ananda GHANTA AKD
Plus
High
News
Source : TAM Period : Wk 42-49’2013
2
2
News Kolkata RPLUS
Time
TV
Bangla
7
6
5
4
3
2
1
0
6
5
4
4
2
ABP
24
High
Ananda GHANTA News
CTVN
AKD
Plus
2
2
News Kolkata RPLUS
Time
TV
Bangla

7. ABP Ananda leading in almost all TAM
reported markets
% Market Share
Channel
Kol
24 GHANTA
16%
ABP Ananda
28%
Kolkata TV
21%
News Time Bangla
9%
RPLUS
17%
CTVN AKD Plus
3%
High News
6%
Source : TAM Period : Wk 42-49’2013
WB .1 to 1 Mn.
33%
35%
7%
13%
1%
6%
6%
WBrest 1 Mn.+ WB
East AI
26%
20% 19% 20%
28%
29% 30% 30%
22%
19% 19% 19%
15%
10% 10%
9%
3%
13% 13% 13%
6%
4%
4%
4%
1%
6%
6%
6%

8. ABP Ananda performing on News
Bulletins & Reviews/Reports
Share % within each sub-genre
24
GHANTA
ABP
Ananda
NT
Bangla
RPLUS
News Bulletin
18%
28%
10%
19%
11%
14%
Sports Magazines
0%
1%
0%
63%
37%
0%
Cartoons/Animation
2%
0%
0%
98%
0%
0%
Comedies
13%
12%
4%
37%
4%
30%
Religious/Devotional
17%
21%
4%
33%
18%
8%
Reviews/Reports
39%
39%
8%
0%
3%
10%
Prog Genre
High
News
Kolkata
TV
NT Bangla scored on Sports Magazines,Cartoons & Reviews,Comedies & Religious/Devotional
Source : TAM Period : Wk 49’2013 Analysis : Sub Genre GRPs

9. Top 10 Shows – ABP ANANDA
ABP Ananda
Channel
Date
Days
Time From
Time To
Programme
Dur {Min}
Genre
TVT 000s
ABP Ananda
12/02/2013 Mon
19:27
19:56
GREFTAR KORE APOSRITO
30
Interviews/Portraits/Discussions
112
ABP Ananda
12/06/2013 Fri
18:58
19:22
ABP ANANDA PROGRAM
25
News Bulletin
110
ABP Ananda
12/03/2013 Tue
23:28
23:53
PROTI POKHE
26
Talk Shows/Chat Shows
102
ABP Ananda
12/06/2013 Fri
19:28
19:55
ABP ANANDA PROGRAM
28
News Bulletin
100
ABP Ananda
12/04/2013 Wed
23:28
23:55
ABP ANANDA KHABAR
28
News Bulletin
96
ABP Ananda
12/02/2013 Mon
22:28
22:53
XTRA TIME
26
Sports Magazines
95
ABP Ananda
12/03/2013 Tue
22:58
23:22
PROTI POKHE
25
Talk Shows/Chat Shows
87
ABP Ananda
12/01/2013 Sun
22:57
23:25
ABP ANANDA KHABAR
29
News Bulletin
79
ABP Ananda
12/02/2013 Mon
19:58
20:25
GREFTAR KORE APOSRITO
28
Interviews/Portraits/Discussions
79
ABP Ananda
12/05/2013 Thu
18:57
19:54
ANDHOKARER 13
58
Interviews/Portraits/Discussions
76
Source : TAM Period : Wk 49’2013

10. Thank You