Media scenario 24.1.14 abp majha

1. Quick Snapshot
Week 48’2013 - 3’2014
MCCS

2. ABP Majha
Week: - 48’13 – 3’14
TG: MF 15+ SEC:ABC CS
Market – Maharashtra

3. Marathi News maintaining its #2
position
% Genre Shares
25
20
20
15
10
5
3
2
1
Source : TAMPeriod : Wk 3’14
Marathi Music
Marathi Mov.
Marathi News
Marathi GEC
0

4. Vs. Last year genre shares almost neck to
neck
4.5
4.0
3.4
3.5
3.0
3.0
2.5
2.0
1.5
1.0
0.5
0.0
% Genre Share
Wk 48'12-3'13
Wk 47'13-3'13
Source : TAM Period : Wk 48’13 – 3’14

5. ABP Majha ruling the chart with 34%
mkt. share
% Mkt. Share
40%
35%
34%
30%
25%
25%
25%
20%
15%
13%
10%
5%
0%
ABP Majha
IBN Lokmat
Zee 24 Taas
Wk 48'13-3'14
Source : TAM Period : Wk 48’13 -3’14
TV 9 Maharashtra

6. ABP Majha the leader in reach
Reach in Mn.
14
12
10
8
6
4
2
0
13
12
Reach in Mn.
12
11
11
10
10
10
8
6
5
6
4
2
0
ABP Majha
Z 24 Taas
4+ CS
Source : TAM Period : Wk 48’13 -3’14
IBN Lokmat
TV9 Maha
ABP Majha
Z 24 Taas
IBN Lokmat
15+ CS
TV9 Maha

7. Top 10 Shows Across Marathi
News Genre
Date
Time From
Time To
Programme
Genre
OOOs
1/13/2014
22:17
22:53
10 CHYA BATMYA
News Bulletin
184
1/15/2014
22:00
22:52
10 CHYA BATMYA
News Bulletin
146
1/14/2014
21:59
22:52
10 CHYA BATMYA
News Bulletin
143
1/13/2014
22:59
23:35
MUMBAI EAST WEST
News Bulletin
133
1/16/2014
22:00
22:53
10 CHYA BATMYA
News Bulletin
125
1/13/2014
20:43
22:13
ABP MAJHA VISHESH
Interviews/Port
120
1/15/2014
20:59
21:54
ABP MAJHA VISHESH
Interviews/Port
106
1/12/2014
19:58
20:16
YODHA SANYASI
Reviews/Reports
90
1/14/2014
14:59
15:24
DUPARCHYA BATMYA
News Bulletin
87
Source : TAM Period : Wk 3’14

8. Thank You